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What Kobe Bryant can teach you about succeeding with AdWords
Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.
April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career will most likely be remembered for three things: the contents of his trophy case, the rings on his fingers and the color of his jersey.
His achievements should be applauded, but it’s important to keep in mind what it took for him to reach “legend” status. He became an all-star on the court by giving everything he had to the game of basketball. This requires a ton of mental focus and dedication, but the results speak for themselves.
Although the court you and I play on looks a little different from Kobe’s, we can learn a lot from him about how to take our digital advertising game to the next level. Let’s take a look at what Kobe Bryant can teach us about being an AdWords All-Star.
Kobe lesson #1: Study the film
Watching game film is the best way to spot what you’re doing right and what you’re doing wrong. The same way of thinking can be applied to Google AdWords; and thanks to YouTube, the number of optimization tutorials available to review is endless.
My team at AdHawk recently brought on a new digital marketing intern. His game was good, but it was clear he needed a little polish to ramp things up a bit. So we went ahead and put our Kobe Film Theory to the test.
We told him to walk through each of 65 online advertising tutorial videos we had recorded, and then had him create and launch a test campaign. The results were pretty shocking. Not only did his knowledge of AdWords improve, but with that knowledge came the confidence to experiment with new strategies that led to new areas of success.
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