Get the most important digital marketing news each day.
Last-minute SEO for the holidays
Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season.
So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016.
The core criterion of any activity you’ll be undertaking at this point is simple: it needs to focus on the quick-win areas.
We’re not going to be talking about any big link-building strategies, as those are not going to pay off quickly enough without a massive push. No, we’re going to focus on are the dotting of the “i”s and crossing of the “t”s that can yield results quickly.
To be frank, these tactics alone are generally not going to propel you to the top of page one for the big keyword terms; you’ll just have to work on those for 2017. These tips tend to aid more in ranking for local terms and long-tail phrases. This is the last minute, and as any last-minute shopper knows, sometimes you must take what you can get and plan to get shopping a bit earlier next year.
Before we get started, I want to give a hat tip to fellow Search Engine Land author Lydia Jorden, who published a piece last week titled, “Holiday optimization tips for remaining competitive in the SERP.” It contained some good advice and sparked my thoughts on what else I would do if I needed to get some traffic and hadn’t gotten to it earlier. Now, let’s dive in!
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.