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The customer experience (CX) is broken because the marketer experience is broken
Digital Marketing Depot on December 20, 2017 at 2:13 pm
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.”
Read this guide from Oracle to discover how to provide customer experiences that are managed as carefully as the product, the price and the promotion of the marketing mix.
Visit Digital Marketing Depot to download “Customer Experience Simplified: Deliver the Customer Experience Your Customers Want.”
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