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Learn programmatic advertising from Oracle

Download 'The Programmatic Guide for Modern Marketers, Publishers, and Media Planners.'

Digital Marketing Depot on February 19, 2018 at 1:32 pm

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value.

Get the basics of using programmatic advertising in this guide from Oracle:

Deliver advertising that enhances the customer experience.
Prove your advertising campaign success and bottom-line value.
Learn all the terms you need to know in our handy glossary.

Visit Digital Marketing Depot to get started.

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.