Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach
Contributor Jared Dodson sits down with CMO Rishi Dave to talk about the challenges and opportunities of Account-Based Marketing and where he sees ABM going.
Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizations build stronger relationships with its customers through the power of better data.
Since joining Dun & Bradstreet three years ago, Dave has led an internal modernization of the marketing organization, including pushing his teams to partner with sales and product teams and go to market with an account-based approach.
He recently shared his views and critical lessons learned with me. Following are highlights from our discussion:
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