ABM: Account-Based Marketing
Orchestrate B2B business processes around buying groups to deliver more revenue
Everyone knows there’s more than one decision-maker in a complex B2B...
LinkedIn Sales Navigator adds features to streamline workflows
Faster lead imports to Salesforce, new alert notifications and search features are among the updates....
2020 Outlook for AI in B2B Marketing
Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live...
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....
Marketo publishes winter release notes, plans for better integration capabilities in 2020
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data...
Using contact-level intent monitoring to close 3 critical performance gaps in ABM
As we head into 2020, we will see important improvements in demand visibility with sources we've all been...
73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...
6sense and Drift partner to enhance ABM processes, help users identify high-value prospects
Joint customers will be able to integrate 6sense account insights with Drift's personalized conversation capabilities for improve account-based...
Once you’ve defined your ideal customer, it’s buyer activity that matters most
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences...
ABM goes mainstream: What have we learned and what’s next?
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals....
5 ways to grow ABM performance by moving beyond your basic persona framework
It's time to think seriously about proactively adding prospective personas and then updating these with real people you're interacting...
10 steps to ABM success (hint: it’s not complicated)
Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM...
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and...
Could machine learning solve attribution challenges?
This new attribution methodology uses machine learning, gives marketers visibility into full-funnel...
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...
Content development tips for Account Based Marketing
Create personas for each buyer tier and build content for them, but don't forget to personalize your website for target...
The 30-60-90 day plan for ABM
Starting small, or being very specific in defining what you’re trying to do, can earn some early wins with your ABM program....
Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign...
Here’s why you should get into the ABM game
Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it....
The coming battle between ABM and marketing automation tools
Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for...