Accelerated Mobile Pages (AMPs)

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AMP: Do or die? Session recap from SMX West

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the...

Christine Churchill | Mar 20, 2018 at 11:53 pm ET

The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast...

Ginny Marvin | Mar 8, 2018 at 11:30 am ET

Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...

Ginny Marvin | Feb 14, 2018 at 4:46 pm ET

The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by...

Barry Levine | Feb 14, 2018 at 11:00 am ET

The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this...

Michelle Robbins | Feb 13, 2018 at 9:01 am ET

Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if...

Stephanie LeVonne | Jan 24, 2018 at 3:05 pm ET

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...

Ginny Marvin | Sep 11, 2017 at 11:45 am ET

All advertisers will be able to point mobile search text ads to Accelerated Mobile...

Ginny Marvin | Sep 11, 2017 at 11:00 am ET