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Accelerated Mobile Pages (AMPs)

  • Latest

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study...

Greg Sterling | Jun 24, 2020 at 12:02 pm ET

Adobe Campaigns adds AMP for Email support

Marketers will be able to deliver interactive email experiences to their subscribers'...

Jennifer Cannon | Dec 10, 2019 at 10:57 am ET

Gmail app adds AMP for Email support for Android and iOS

Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail...

Jennifer Cannon | Nov 21, 2019 at 3:44 pm ET

 

Meet Unbounce’s drag-and-drop builder for AMP landing pages

The new feature is included in Unbounce's Premium and Enterprise...

Amy Gesenhues | Mar 1, 2019 at 10:40 am ET

Google touts ROI of AMP display ads, adding they perform best on AMP web pages

Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP...

Robin Kurzer | Feb 20, 2019 at 8:00 am ET

Skimlinks launches automated affiliate links for AMP

The UK-based firm says this is the first such automated solution for affiliate links on AMP...

Barry Levine | Feb 13, 2019 at 6:02 pm ET

Two years on, mixed reports on AMP adoption

The open source project that enables Web pages and ads to load nearly instantly is being adopted at a slower pace than advocates...

Chris Sherman | Dec 19, 2018 at 4:58 pm ET

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....

Ginny Marvin | Jul 23, 2018 at 10:49 am ET

AMP: Do or die? Session recap from SMX West

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the...

Christine Churchill | Mar 20, 2018 at 11:53 pm ET

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast...

Ginny Marvin | Mar 8, 2018 at 11:30 am ET

Google says 100+ ad networks support AMP, releases 3rd-party technology support

Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...

Ginny Marvin | Feb 14, 2018 at 4:46 pm ET

Instapage launches first landing page platform with AMP

The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by...

Barry Levine | Feb 14, 2018 at 11:00 am ET

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this...

Michelle Robbins | Feb 13, 2018 at 9:01 am ET

Will AMP improve your rankings? How to set up an AMP test

Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if...

Stephanie LeVonne | Jan 24, 2018 at 3:05 pm ET

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...

Ginny Marvin | Sep 11, 2017 at 11:45 am ET

Google rolling out support for AMP landing page in AdWords search campaigns globally

All advertisers will be able to point mobile search text ads to Accelerated Mobile...

Ginny Marvin | Sep 11, 2017 at 11:00 am ET
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