Accelerated Mobile Pages (AMPs)

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Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....

Ginny Marvin | Jul 23, 2018 at 10:49 am ET

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the...

Christine Churchill | Mar 20, 2018 at 11:53 pm ET

The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast...

Ginny Marvin | Mar 8, 2018 at 11:30 am ET

Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...

Ginny Marvin | Feb 14, 2018 at 4:46 pm ET

The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by...

Barry Levine | Feb 14, 2018 at 11:00 am ET

The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this...

Michelle Robbins | Feb 13, 2018 at 9:01 am ET

Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if...

Stephanie LeVonne | Jan 24, 2018 at 3:05 pm ET

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...

Ginny Marvin | Sep 11, 2017 at 11:45 am ET

All advertisers will be able to point mobile search text ads to Accelerated Mobile...

Ginny Marvin | Sep 11, 2017 at 11:00 am ET