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Adobe

  • Latest

Record growth in online shopping over the holiday weekend

Friday was the biggest online shopping day ever. And today might beat...

Kim Davis | Nov 30, 2020 at 11:42 am ET

What a long, strange year in digital marketing

Looking back at the changes forced on B2B and consumer marketing...

Kim Davis | Oct 15, 2020 at 2:44 pm ET

Salesforce makes latest move in CDP race

360 Audiences, Salesforce's CDP, is finally set to launch this...

Kim Davis | Oct 8, 2020 at 12:35 pm ET

 

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre...

Amy Gesenhues | Apr 17, 2020 at 9:26 am ET

Martech platforms reduce costs as CMOs face budget cuts

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending...

Amy Gesenhues | Mar 31, 2020 at 5:25 pm ET

MarTech Minute: Airtable’s student release, Adobe’s uptime message

Smart spreadsheeting version available for students who find themselves participating in distance learning as the COVID-19 disaster shuts...

Henry Powderly | Mar 24, 2020 at 11:40 am ET

WPP wants to train 50K employees on AI. Here’s how they plan to do it.

CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...

Amy Gesenhues | Mar 20, 2020 at 1:37 pm ET

Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls

Marketo's core feature updates indicate the company's focus on improving API settings and...

Jennifer Cannon | Feb 26, 2020 at 2:12 pm ET

Verint Systems adds Adobe integration

The company aims to deliver streamlined access to customer insights and support more personalized customer...

Jennifer Cannon | Feb 25, 2020 at 2:08 pm ET

Adobe moves its Experience Manager service to the cloud

By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across...

Jennifer Cannon | Jan 13, 2020 at 2:38 pm ET

The major deals and integrations that shaped technology for marketers in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....

Amy Gesenhues | Dec 31, 2019 at 9:43 am ET

Marketo publishes winter release notes, plans for better integration capabilities in 2020

Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data...

Jennifer Cannon | Dec 19, 2019 at 3:19 pm ET

Adobe Campaigns adds AMP for Email support

Marketers will be able to deliver interactive email experiences to their subscribers'...

Jennifer Cannon | Dec 10, 2019 at 10:57 am ET

SMBs, DTC brands cash in on Cyber Monday

By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...

Jennifer Cannon | Dec 4, 2019 at 2:13 pm ET

Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch

We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe. ...

Amy Gesenhues | Nov 27, 2019 at 10:02 am ET

Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

From steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals...

Jennifer Cannon | Nov 26, 2019 at 2:00 pm ET

Adobe announces general availability of CDP, updates to Experience Platform for improved personalization

Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a...

Jennifer Cannon | Nov 14, 2019 at 12:00 pm ET

Wrike joins Adobe partner program Marketo Launchpoint

Project management platform Wrike has joined Marketo’s LaunchPoint, an Adobe partner program. The partnership is expected to improve...

Jennifer Cannon | Nov 4, 2019 at 9:05 am ET

Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration

The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital...

Taylor Peterson | Nov 4, 2019 at 9:00 am ET

Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion

Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone....

Amy Gesenhues | Oct 29, 2019 at 2:03 pm ET
  • Previous Articles »
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