Adobe
Marketo announces new entry-level certification for marketers
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign...
Adobe adds new features to its data management platform
Audience Manager can now subtract traits in a lookalike model and report impressions by user...
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Adobe suite, cloud software among choice deals we found for...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside...
Marketers struggle to keep up with content creation demand for their personalization efforts
Businesses may need to invest more resources in content creation...