Adobe

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Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to...

Jennifer Videtta | May 15, 2019 at 9:42 am ET

For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and...

Jennifer Videtta | May 14, 2019 at 11:13 am ET

As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...

Jennifer Videtta | May 8, 2019 at 2:15 pm ET

Lewnes discussed marketing technology trends and why robots will never replace...

Amy Gesenhues | Apr 4, 2019 at 3:33 pm ET

Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las...

Pamela Parker | Mar 28, 2019 at 4:53 pm ET

The company is adding a new "weighted relevance" algorithm for recommendations, enhancing its Personalization Insights reports, and...

Amy Gesenhues | Feb 20, 2019 at 10:47 am ET

The company also released new tools designed for IT and developers managing app...

Amy Gesenhues | Feb 13, 2019 at 11:02 am ET

The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign...

Barry Levine | Dec 6, 2018 at 2:06 pm ET

Audience Manager can now subtract traits in a lookalike model and report impressions by user...

Barry Levine | Dec 3, 2018 at 7:02 pm ET

Adobe suite, cloud software among choice deals we found for...

Barry Levine | Nov 21, 2018 at 5:08 pm ET

The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside...

Barry Levine | Oct 9, 2018 at 5:34 pm ET

Businesses may need to invest more resources in content creation...

Robin Kurzer | Oct 4, 2018 at 3:59 pm ET