Adobe
Adobe moves its Experience Manager service to the cloud
By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across...
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone....
Marketo publishes winter release notes, plans for better integration capabilities in 2020
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data...
Adobe Campaigns adds AMP for Email support
Marketers will be able to deliver interactive email experiences to their subscribers'...
SMBs, DTC brands cash in on Cyber Monday
By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...
Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch
We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe. ...
Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers
From steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals...
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a...
Wrike joins Adobe partner program Marketo Launchpoint
Project management platform Wrike has joined Marketo’s LaunchPoint, an Adobe partner program. The partnership is expected to improve...
Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration
The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital...
Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion
Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone....
Social Shorts: Twitter Next, Facebook pushes Story Ads, Adobe’s latest consumer survey
The social media marketing week in review: A round up of news and announcements you may have...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by Photoshop....
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be...
The third-party browser tracking cookie is dead. What’s next?
Why cookies are going away and how marketers can acquire more new customers without them using first-party...
Nintex Sign powered by Adobe Sign enables e-signatures for Microsoft Sharepoint Customers
Nintex Sign powered by Adobe Sign allows Sharepoint customers to access e-signature solution that could enable digital...
Major marketing cloud vendors enter crowded CDP field
Adobe, Oracle and Salesforce address customer data platform...
Qualtrics and Adobe add new integration for improved data and customer experiences
Experience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch...
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to...
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and...