Adobe
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a...
Wrike joins Adobe partner program Marketo Launchpoint
Project management platform Wrike has joined Marketo’s LaunchPoint, an Adobe partner program. The partnership is expected to improve...
Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration
The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital...
Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion
Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone....
Social Shorts: Twitter Next, Facebook pushes Story Ads, Adobe’s latest consumer survey
The social media marketing week in review: A round up of news and announcements you may have...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by Photoshop....
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be...
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...
Nintex Sign powered by Adobe Sign enables e-signatures for Microsoft Sharepoint Customers
Nintex Sign powered by Adobe Sign allows Sharepoint customers to access e-signature solution that could enable digital...
Major marketing cloud vendors enter crowded CDP field
Adobe, Oracle and Salesforce address customer data platform...
Qualtrics and Adobe add new integration for improved data and customer experiences
Experience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch...
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to...
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and...
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace...
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las...
Adobe Target testing tool gets improved personalization capabilities, reports
The company is adding a new "weighted relevance" algorithm for recommendations, enhancing its Personalization Insights reports, and...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
The company also released new tools designed for IT and developers managing app...
Marketo announces new entry-level certification for marketers
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign...
Adobe adds new features to its data management platform
Audience Manager can now subtract traits in a lookalike model and report impressions by user...