Affiliate Marketing
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What Is Affiliate Marketing?
Affiliate Marketing is a process in which merchants offer compensation to a partner when the partner generates traffic, leads or sales on behalf of the merchant.
Latest Affiliate Marketing News:
Performance Horizon can now predict campaign results for its affiliates & partners
UK-based firm says this machine learning-based capability is the first for this kind of...
Attributing affiliate value: Looking beyond consumer journey position
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing...
What you need to know about compliance in the affiliate marketing industry
Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company's compliance guru to discuss how...
Amazon beta testing Influencer Program aimed exclusively at social media bigwigs
Amazon says the the program is designed for, "... social media influencers with large followings and a high frequency of posts with shoppable...
Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays...
Impact Radius’ new tool lets brands find more possible partners for affiliate links
The company says that its Media Partner Discovery is the first to search affiliate partners outside specific...
The truth about channel marketing: everything you have been told is wrong
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...
3 coupon affiliate myths it’s time to stop blindly believing
Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon...
Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective....
Look to Thanksgiving dinner for holiday shopping trends
Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate...
Ibotta launches ‘first app-to-app affiliate program’
Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in other...
The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what...
A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future
Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer...
How to manage your ad partners in regulated industries (part 1 of 5)
Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals...
5 steps to leverage the power of affiliates in your email marketing
How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate...
Things Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile
Columnist Rae Hoffman discusses how ad-supported publishers need to adapt to the massive growth in mobile media...
Four Expert Tips For Making The Most Of An Affiliate Network
The rise of native advertising and more integrated approaches is driving a resurgence of growth in the affiliate marketing arena. Contributor...
Is Affiliate Marketing A Viable Business Model In 2016?
With large publishers like Gawker Media latching onto affiliate marketing, columnist Rae Hoffman discusses what's ahead for the industry this...
Industry Reactions To IAB Uninviting AdBlock Plus To Leadership Summit
IAB's move highlights issues ad blockers raise for the...
2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead
Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the...
