• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home

Affiliate Marketing

What Is Affiliate Marketing?

Affiliate Marketing is a process in which merchants offer compensation to a partner when the partner generates traffic, leads or sales on behalf of the merchant.

Latest Affiliate Marketing News:

  • Latest
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

New approaches to affiliate marketing

Real-time data and personalization increase...

Rodric Bradford | Oct 27, 2020 at 10:17 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Big Amazon affiliate commission rate cuts among latest program changes

Amazon Associates will start to see lower commissions on many popular product...

Ginny Marvin | Apr 15, 2020 at 7:32 pm ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

How to identify the best publishers to help you achieve your business goals

How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine...

James Collins | Oct 27, 2017 at 9:57 am ET

 

$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Affiliate marketing strategies for success during the holidays

The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you...

Adam Weiss | Sep 29, 2017 at 11:34 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Performance Horizon can now predict campaign results for its affiliates & partners

UK-based firm says this machine learning-based capability is the first for this kind of...

Barry Levine | Aug 16, 2017 at 10:15 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Attributing affiliate value: Looking beyond consumer journey position

Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing...

James Collins | Jul 7, 2017 at 9:29 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

What you need to know about compliance in the affiliate marketing industry

Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company's compliance guru to discuss how...

Adam Weiss | Apr 14, 2017 at 10:47 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Amazon beta testing Influencer Program aimed exclusively at social media bigwigs

Amazon says the the program is designed for, "... social media influencers with large followings and a high frequency of posts with shoppable...

Amy Gesenhues | Apr 3, 2017 at 3:38 pm ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017

What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays...

Adam Weiss | Jan 20, 2017 at 10:14 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Impact Radius’ new tool lets brands find more possible partners for affiliate links

The company says that its Media Partner Discovery is the first to search affiliate partners outside specific...

Barry Levine | Jan 19, 2017 at 12:00 pm ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

The truth about channel marketing: everything you have been told is wrong

  There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...

Sponsored Content: SproutLoud | Dec 1, 2016 at 7:29 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

3 coupon affiliate myths it’s time to stop blindly believing

Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon...

James Collins | Nov 25, 2016 at 2:17 pm ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Native advertising, the new marketing workhorse

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective....

Sponsored Content: Adnow | Nov 15, 2016 at 7:30 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Look to Thanksgiving dinner for holiday shopping trends

Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate...

Adam Weiss | Oct 28, 2016 at 11:10 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Ibotta launches ‘first app-to-app affiliate program’

Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in other...

Barry Levine | Aug 31, 2016 at 4:39 pm ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know

Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what...

Rae Hoffman | Aug 9, 2016 at 9:55 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer...

Adam Weiss | Aug 5, 2016 at 10:00 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

How to manage your ad partners in regulated industries (part 1 of 5)

Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals...

Lori Weiman | Jun 28, 2016 at 11:04 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

5 steps to leverage the power of affiliates in your email marketing

How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate...

Daniel Faggella | Mar 21, 2016 at 11:28 am ET
$desktopThumb = wp_get_attachment_image_src( get_post_thumbnail_id(), 'desktop-thumb'); ?>

Things Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile

Columnist Rae Hoffman discusses how ad-supported publishers need to adapt to the massive growth in mobile media...

Rae Hoffman | Feb 23, 2016 at 10:23 am ET
  • Previous Articles »
Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

Available On-Demand: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.