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Amazon: Amazon Echo

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Amazon: Amazon Echo

Amazon Echo is a family of voice-activated devices that allow people to ask questions and receive answers on a variety of topics, such as weather, news, sports and much more. The devices can also connect with some home automation devices or conduct tasks such as ordering products from Amazon.

The Amazon Echo was the original device that the product line takes its name from, announced in November 2014 and launched in limited release. It was made available for anyone to buy in July 2015. It features a high-quality speaker and hands-free voice activation by using the “hotword” of “Alexa.”

In March 2016, two additions to the Echo family were released. The Echo Dot is a smaller version of the original Echo, offering hands-free voice activation but a much lower-quality speaker. The Amazon Tap has a high-quality speaker, a battery allowing it to be portable, unlike the Echo, but the Tap only responds to voice commands after a special button is pressed.

For more about the Echo products, see our coverage below.

  • Latest

Super Bowl ads show Alexa as part of daily life

Brands were using virtual assistants to sell their' products during the big game, though assistants have yet to materialize as a marketing...

Greg Sterling | Feb 6, 2019 at 8:35 am ET

Survey: 118 million smart speakers in US, but expectation is low for future demand

52 percent of smart speaker owners have two or more devices in their homes....

Greg Sterling | Jan 8, 2019 at 3:56 pm ET

As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths

Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion...

Greg Sterling | Jan 7, 2019 at 11:22 am ET

Alexa’s stellar holiday season bodes well for smart speakers, connected technology

Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in...

Robin Kurzer | Dec 27, 2018 at 1:03 pm ET

Why one marketer thinks smart speakers have their work cut out for them

Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and...

Greg Sterling | Dec 20, 2018 at 2:22 pm ET

Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices

At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its...

Barry Levine | Dec 18, 2018 at 4:56 pm ET

What email marketers should know about Alexa’s latest feature

If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion....

Greg Sterling | Dec 11, 2018 at 12:23 pm ET

Analyst: Amazon Echo owns 75 percent of global smart speaker market

Google had beaten Amazon in device shipments in the previous two quarters....

Greg Sterling | Nov 16, 2018 at 10:08 am ET

Report: As Facebook portal goes on sale, smart speaker growth is slowing

There are now 53 million smart speaker devices in U.S. households according to an analyst firm's estimate....

Greg Sterling | Nov 8, 2018 at 10:18 am ET

Amazon’s Alexa finds its business model: in-skill purchases

Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa....

Greg Sterling | Sep 26, 2018 at 9:52 am ET

Amazon launches a dozen new devices to put ‘Alexa everywhere’

Company is in a race with Google to control the smart home. ...

Greg Sterling | Sep 21, 2018 at 4:22 pm ET

Adobe: 47% of smart speaker owners using device in shopping process

Another survey finds significant numbers of consumers using smart speakers for product research and purchases....

Greg Sterling | Sep 11, 2018 at 8:30 am ET

Report says Google to launch own smart display in time for holidays

Google has the chance to get it right where Amazon and others have so far failed....

Greg Sterling | Aug 17, 2018 at 11:38 am ET

Who’s really winning the smart speaker market, Amazon or Google?

Estimates released today by Canalys are very different from figures that Strategy Analytics also published this...

Greg Sterling | Aug 16, 2018 at 4:37 pm ET

Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?

Awkward at launch, let's hope they can make assistant "interoperability" better....

Greg Sterling | Aug 16, 2018 at 9:00 am ET

Report: Google continues to gain global smart speaker share

Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share....

Greg Sterling | Aug 15, 2018 at 12:39 pm ET

Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent

Contradicting consumer surveys, article claims only 2% of device owners have made purchases through smart speakers this year....

Greg Sterling | Aug 8, 2018 at 9:09 am ET

Apple’s HomePod makes modest gains against Echo, Google Home [Report]

Amazon has 70 percent of the market, Google 24 percent and Apple 6 percent....

Greg Sterling | Aug 3, 2018 at 11:35 am ET

Report: Smart speaker ownership driving voice adoption on smartphones

But 38% also said they bought a smart speaker 'to reduce screen...

Greg Sterling | Jul 20, 2018 at 2:46 pm ET

Is your marketing platform really intelligent?

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...

Sponsored Content: CallTrackingMetrics | Jun 5, 2018 at 7:30 am ET
  • Previous Articles »

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