Analytics
Analytics is a set of statistics that shows how visitors interact with a website. From a marketing perspective, analytics is used to learn what strategies and tactics have worked (or not).
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
The new age of ‘customer’ data
The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages date both online and...
Where is Google Attribution?
Google's free attribution tool made a big splash in 2017. Where does it stand now?...
Crawl, walk, run and fly: The 4 stages of scaling website analytics
It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process....
Here’s why you should take a deep dive into data to optimize your conversions
A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for...
Amazon adopts MRC viewability standard for conversion attribution
View-through conversions are now attributed to viewable impressions...
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...
All the ABM metrics to measure for your quarterly reporting
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to...
Bing releases Clarity, an open-source UX analytics tool
The open source tool lets webmasters 'replay' users' interactions such as mouse movements, touch gestures and click...
Back to basics: Measuring your social media efforts with unique acquisition channels
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of...
AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard
Customers will have full-funnel visibility into how their search and social campaigns are driving sales...
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development...
Using data responsibly doesn’t have to weaken marketing strategies
In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and...
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear...
Unlock multi-touch attribution with CRM campaign tracking
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
The disastrous consequences of measuring engagement
The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead....
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
When it comes to campaign design and measurement, many sizes fit all
When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs...