Analytics
Analytics is a set of statistics that shows how visitors interact with a website. From a marketing perspective, analytics is used to learn what strategies and tactics have worked (or not).
To gain actionable customer insights, ask the right questions
Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...
Shopify to roll out Shopify Email to merchants
Shopify Email is the latest marketing app extension to be added to the...
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before...
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing...
TapClicks acquires client reporting platform Megalytic
Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks...
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete....
Get lead scoring data right in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there....
How we can restore trust in digital advertising
The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and...
Soapbox: We need to be more skeptical about the insights we’re getting
In today's Soapbox, we must understand where our insights come from because we really don't want to be making major decisions based on faulty...
Salesforce’s Datorama brings no-code approach to data
The new features are expected to help marketers create consistencies across their data for better analysis and data visualization....
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
Giphy to partner with Oracle Data Cloud’s Moat to measure viewability
The partnership is anticipated to draw more advertisers to Giphy's branded content...
The pitfalls of surveys and other data traps that could be hurting your marketing
Are you marketing based on what people say or the data that shows what they actually...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by Photoshop....
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
Pulling back the curtain on location intelligence
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course,...
Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
Every company should be moving to multi-touch attribution, says Mediacurrent's Adam Kirby -- and it's not just a marketing thing....