Analytics
Analytics is a set of statistics that shows how visitors interact with a website. From a marketing perspective, analytics is used to learn what strategies and tactics have worked (or not).
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Company touts "MTA" solution as the next-generation in campaign measurement and analytics....
Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ data to marketers
The latest move from Cheetah Digital seeks to bring better customer data to marketers while keeping compliance at the...
GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads
The company is expanding the platform well beyond email....
How marketers can take the lead with revenue optimization teams
Many marketers are best positioned to drive change, improve alignment and create new opportunities for business...
Episerver unveils digital marketplace for verified apps
The new marketplace tests and verifies compatibility with all applications before releasing in the...
Conversion optimization is an operating system (not a tactic)
CRO and growth teams should be cheerleaders for evidence-based decision making, experimentation and the judicious use of data in...
The analytics market is consolidating. What does this mean for marketers?
Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform...
Forrester: Over-reliance on big data, siloed teams impede customer insights
Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester's latest survey....
3 metrics small businesses should track to measure SEO success
Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates....
Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal "to become the world’s most trusted, independent location technology platform."...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler,...
Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution efforts....
Reported Google browser change could be final death blow to cookies
New consumer controls over cooking tracking on Chrome may be announced at Google...
Why you want ‘clumpy’ binge-buying customers
By understanding binge purchasing, you can uncover a new metric to measure and predict CLV – and choose which customers to focus on and when....
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns....
Buying audience data: A lesson from 4 Subway marketing slogans
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization...
Here’s how to get the most out of your marketing analytics investment
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on...
AdStage launches Google Sheets add-on for cross-channel campaign data
Advertisers can import data from multiple search and social adverting channels with one...