Analytics
Analytics is a set of statistics that shows how visitors interact with a website. From a marketing perspective, analytics is used to learn what strategies and tactics have worked (or not).
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location...
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...
WPP wants to train 50K employes on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution
A quick round up of the latest marketing technology news and...
MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities
A quick round up of the latest marketing technology news and...
MarTech Minute: Jivox partners with Criteo, Outbrain’s new reporting options
A quick round up of the latest marketing technology news and...
Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users....
Microsoft Edge adds Safari’s ITP rules so the video, comment embeds on your site can function more easily
Support means embedded third-party widgets like YouTube and Facebook will work in the Chromium-based browser regardless of...
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management...
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to blame?...
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement....
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts....
Marketers struggle to stay ahead of technology advancements
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Soapbox: Are ad blockers breaking the foundations of digital marketing?
Now is the time to start rethinking what’s next for website...
Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data
The first-party data solution will become part of performance marketing agency Merkle....
Marketers should be able to get more than 60% location opt-ins if they follow best practices
Control and value are key to convincing the "it depends" crowd to share their data....
What is Kubernetes? An explainer for marketers
As businesses look to rebuild their technology infrastructure, many are adopting Kubernetes platforms, a move that has implications for...
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...