Analytics: Tag Management
What Is Tag Management?
Tag management is a new foundational platform that enables marketers to easily connect, manage, and unify their digital marketing applications, including: analytics, SEM, ESP, advertising, social technologies, etc. – without a lot of ongoing development work.
Simplifying Google Analytics configuration with Google Tag Manager
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain...
Adobe launches Launch, its next-gen tag management platform
The new offering allows third-party tool makers to integrate their own features into the open...
Demystifying AI: Understanding the human-machine relationship
How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting...
How to use Google Tag Manager to show your clients results
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with...
Google Tag Manager now supports AMP (Accelerated Mobile Pages)
Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and...
Google launches free version of Optimize 360, introduces Session Quality Score metric & more
The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager....
Google Analytics launches Workspaces for enterprise-level tag management
Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics...
Data and tag management: the DNA of marketing personalization
Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this...
Convergence and the power of data in modern marketing
Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that...
Tag management systems and DMPs — a match made in heaven?
Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management...
Are our leading brands also optimization leaders?
Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7...
5 Predictions For 2016 After Reaching “Peak Martech”
What's ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to...
The Problem With Google Analytics E-Commerce Tracking
Have you ever noticed that your Google Analytics data sometimes doesn't line up with your other data sources? Why is that and what can you do...
Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work...
How To Win The Hearts And Minds Of Emerging Technology’s Ruling Class: The Early Adopters
Early adopters are key to the success of new marketing technologies, but how do you win them over? Columnist Erik Bratt gets some insight from...
How To Begin Leveraging Your First-Party Data By Understanding The Landscape
How do you maximize the power of first-party data? Columnist Mike Sands outlines three steps to help you build a successful first-party data...
Big Data Gets Bigger With The Apple Watch And The Internet Of Things
As wearables and the IoT produce new insights about customers, columnist Josh Manion takes a look at what it means for marketers and how to...
An In-Depth Look At Second-Party Data For Digital Marketers
Second-party data is something you don't hear about often. In part three of his multi-part series on the data landscape, columnist Alistair Dent...
Data Collection Of The Future: Going Beyond The Tag
As the FCC's new Net neutrality rules reshape the digital ecosystem, columnist Josh Manion explains what it means for the future of...
“Heavy Martech” Usage Soars, Giving Tag Management A Big Boost
Columnist Erik Bratt discusses the explosion of marketing technology (martech) over the past few years and its implication for...