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Analytics: Tag Management

What Is Tag Management?

Tag management is a new foundational platform that enables marketers to easily connect, manage, and unify their digital marketing applications, including: analytics, SEM, ESP, advertising, social technologies, etc. – without a lot of ongoing development work.

  • Latest

Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process

From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....

Sponsored Content: Tealium | Nov 13, 2020 at 7:30 am ET

Microsoft Edge adds Safari’s ITP rules so video, comment embeds on your site can function more easily

Support means embedded third-party widgets like YouTube and Facebook will work in the Chromium-based browser regardless of...

Detlef Johnson | Feb 21, 2020 at 6:09 pm ET

Get lead scoring data right in Google Analytics with Google Tag Manager

Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there....

Ginny Marvin | Oct 7, 2019 at 1:29 pm ET

 

Simplifying Google Analytics configuration with Google Tag Manager

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain...

Tim Jensen | Jul 29, 2019 at 1:46 pm ET

Adobe launches Launch, its next-gen tag management platform

The new offering allows third-party tool makers to integrate their own features into the open...

Barry Levine | Nov 10, 2017 at 12:07 pm ET

Demystifying AI: Understanding the human-machine relationship

How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting...

James Green | Aug 8, 2017 at 4:09 pm ET

How to use Google Tag Manager to show your clients results

Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with...

Sherry Bonelli | Mar 7, 2017 at 1:30 pm ET

Google Tag Manager now supports AMP (Accelerated Mobile Pages)

Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and...

Matt McGee | Oct 25, 2016 at 9:51 am ET

Google launches free version of Optimize 360, introduces Session Quality Score metric & more

The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager....

Ginny Marvin | Sep 28, 2016 at 10:04 am ET

Google Analytics launches Workspaces for enterprise-level tag management

Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics...

Matt McGee | Aug 29, 2016 at 4:57 pm ET

Data and tag management: the DNA of marketing personalization

Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this...

L. Erik Bratt | Aug 4, 2016 at 11:01 am ET

Convergence and the power of data in modern marketing

Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that...

Josh Manion | May 11, 2016 at 11:12 am ET

Tag management systems and DMPs — a match made in heaven?

Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management...

L. Erik Bratt | Apr 6, 2016 at 10:45 am ET

Are our leading brands also optimization leaders?

Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7...

Brian Massey | Mar 31, 2016 at 11:00 am ET

5 Predictions For 2016 After Reaching “Peak Martech”

What's ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to...

L. Erik Bratt | Jan 5, 2016 at 9:17 am ET

The Problem With Google Analytics E-Commerce Tracking

Have you ever noticed that your Google Analytics data sometimes doesn't line up with your other data sources? Why is that and what can you do...

Patrick Stox | Oct 1, 2015 at 10:05 am ET

Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications

A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work...

L. Erik Bratt | Sep 2, 2015 at 9:55 am ET

How To Win The Hearts And Minds Of Emerging Technology’s Ruling Class: The Early Adopters

Early adopters are key to the success of new marketing technologies, but how do you win them over? Columnist Erik Bratt gets some insight from...

L. Erik Bratt | Aug 5, 2015 at 10:29 am ET

How To Begin Leveraging Your First-Party Data By Understanding The Landscape

How do you maximize the power of first-party data? Columnist Mike Sands outlines three steps to help you build a successful first-party data...

Mike Sands | Jun 29, 2015 at 10:03 am ET

Big Data Gets Bigger With The Apple Watch And The Internet Of Things

As wearables and the IoT produce new insights about customers, columnist Josh Manion takes a look at what it means for marketers and how to...

Josh Manion | Jun 3, 2015 at 10:39 am ET
  • Previous Articles »
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