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  • Latest

Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities

Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange....

Amy Gesenhues | Jun 13, 2019 at 10:10 am ET

Verizon Media replaces Flurry Ads with new Verizon Ads SDK

The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement...

Amy Gesenhues | Feb 27, 2019 at 1:53 pm ET

Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers

Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for...

Amy Gesenhues | Feb 21, 2019 at 11:44 am ET

 

Oath to become Verizon Media Group as telecom doubles down on umbrella brand

Since the its inception a year and a half ago, Oath has failed to compete with the likes of Google and Facebook in the digital ad...

Amy Gesenhues | Dec 19, 2018 at 12:22 pm ET

Oath combines its ad tech assets under new Oath Ad Platforms brand

The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly...

Ginny Marvin | Sep 11, 2018 at 9:45 am ET

Oath’s Tim Armstrong casts doubt over Go90’s future

"The [Go90] brand will remain, I don’t know how long for, but for now, it’s remaining,” Armstrong said on...

Tim Peterson | Feb 13, 2018 at 3:20 pm ET

AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats

In addition to brand awareness and direct response programs, the Beta program includes a new format that offers data incentives to Verizon...

Ginny Marvin | Jan 5, 2017 at 2:59 pm ET

Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook

Experts weigh in on what the Verizon acquisition of Yahoo could mean for the balance of power in digital advertising, including...

Ginny Marvin | Jul 26, 2016 at 3:00 am ET

Hulu has joined this list of major platforms that ignore Do Not Track requests

Out of 14 major web platforms, only Medium, Pinterest, Reddit and Yahoo respond to Do Not Track requests, though not...

Tim Peterson | Jul 22, 2016 at 11:30 am ET

AOL Expands Rich Media Ads To MSN And Millennial Media

Multiple premium ad formats are now available in-app for the first time through Millennial's network and on MSN sites in multiple...

Ginny Marvin | Feb 22, 2016 at 9:00 am ET

AOL And Dailymotion Extend Programmatic Partnership

The expanded deal gives ONE by AOL advertisers direct access to all Dailymotion Exchange inventory and targeting...

Ginny Marvin | Dec 15, 2015 at 11:00 am ET

AOL Strikes Multi-Service Deal With A+E Networks For Ads And Technology

A+E Networks has committed to an upfront video and display ad buy, and ONE by AOL technology will power programmatic on A+E Networks' digital...

Ginny Marvin | Dec 3, 2015 at 3:50 pm ET

2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By Industry

Video reports from AOL, Demand Metrics and Web design search engine Crayon all point to a bright future for the video marketing industry....

Amy Gesenhues | Oct 21, 2015 at 4:40 pm ET

Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting

The supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its...

Greg Sterling | Oct 7, 2015 at 10:43 am ET

ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens

The revamped Pictela platform dynamically serves creatives across screens based on real-time engagement...

Ginny Marvin | Sep 15, 2015 at 9:01 am ET

AOL Buys Mobile Marketer Millennial Media For Roughly $240 Million

This morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for the...

Greg Sterling | Sep 3, 2015 at 9:58 am ET

A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Video & More

CMOs from brands like AOL, Taco Bell and Heineken list their top three rules on a variety of digital marketing...

Amy Gesenhues | Aug 26, 2015 at 10:20 am ET

A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising

Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation...

Amy Gesenhues | Jul 23, 2015 at 10:20 am ET

Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Business

A rare reveal as Microsoft exit the display ads business highlights what a powerhouse Bing search apparently...

Danny Sullivan | Jun 29, 2015 at 5:43 pm ET

AOL To Take Over Microsoft Display Ad Business; Bing To Power AOL Search

10-year deal sees AOL carrying Bing's listings and ads. Display space on Microsoft properties to be sold by AOL in major global...

Danny Sullivan | Jun 29, 2015 at 5:03 pm ET
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