AOL
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange....
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement...
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers
Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for...
Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Since the its inception a year and a half ago, Oath has failed to compete with the likes of Google and Facebook in the digital ad...
Oath combines its ad tech assets under new Oath Ad Platforms brand
The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly...
Oath’s Tim Armstrong casts doubt over Go90’s future
"The [Go90] brand will remain, I don’t know how long for, but for now, it’s remaining,” Armstrong said on...
AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats
In addition to brand awareness and direct response programs, the Beta program includes a new format that offers data incentives to Verizon...
Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook
Experts weigh in on what the Verizon acquisition of Yahoo could mean for the balance of power in digital advertising, including...
Hulu has joined this list of major platforms that ignore Do Not Track requests
Out of 14 major web platforms, only Medium, Pinterest, Reddit and Yahoo respond to Do Not Track requests, though not...
AOL Expands Rich Media Ads To MSN And Millennial Media
Multiple premium ad formats are now available in-app for the first time through Millennial's network and on MSN sites in multiple...
AOL And Dailymotion Extend Programmatic Partnership
The expanded deal gives ONE by AOL advertisers direct access to all Dailymotion Exchange inventory and targeting...
AOL Strikes Multi-Service Deal With A+E Networks For Ads And Technology
A+E Networks has committed to an upfront video and display ad buy, and ONE by AOL technology will power programmatic on A+E Networks' digital...
2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By Industry
Video reports from AOL, Demand Metrics and Web design search engine Crayon all point to a bright future for the video marketing industry....
Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting
The supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its...
ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens
The revamped Pictela platform dynamically serves creatives across screens based on real-time engagement...
AOL Buys Mobile Marketer Millennial Media For Roughly $240 Million
This morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for the...
A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Video & More
CMOs from brands like AOL, Taco Bell and Heineken list their top three rules on a variety of digital marketing...
A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation...
Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Business
A rare reveal as Microsoft exit the display ads business highlights what a powerhouse Bing search apparently...
AOL To Take Over Microsoft Display Ad Business; Bing To Power AOL Search
10-year deal sees AOL carrying Bing's listings and ads. Display space on Microsoft properties to be sold by AOL in major global...