Apple
See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the...
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech...
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining...
How will ads in iOS push notifications change mobile marketing?
It represents a big opportunity for some publishers but proceed with caution....
MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more
A quick round up of the latest marketing technology news and...
What Apple’s strong iPhone 11 sales mean for marketers
Safari is the most popular mobile browser in the U.S. by a significant margin, with big implications for marketers....
Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report
It estimates there are now 157 million of these devices in American homes....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant...
Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers -- in plain...
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
Google sorry about audio review scandal, details privacy changes for Assistant
Voice & Audio Activity (human review) will now become opt-in, but it's still turned on by default with the company discouraging...
HomePod M.I.A. among Apple announcements
Why isn't Apple putting more emphasis on its smart speaker?...
Google wants new industrywide standards to balance privacy and ads personalization
The company is starting an ambitious and difficult conversation about how to preserve data-driven advertising while giving users more control....
Piling on: State AGs intend to launch their own antitrust investigation against tech biggies
But the Microsoft example shows us that no particular outcome is certain....
Alexa devices maintain 70% market share in U.S. according to survey
More than 50% of sales are for entry-level devices: Echo Dot and Google Home...
US Justice Department to launch expansive new investigation into big tech firms
Recent moves from the FTC and DOJ signal a more aggressive investigatory posture toward the tech giants....
Privacy issues may be hurting smart speaker market growth
Concerns that 'smart speakers are always listening' inhibit potential buyers....
Almost 70% of digital ad spending going to Google, Facebook, Amazon, says analyst firm
However, eMarketer revised downward its estimate of Amazon's share of e-commerce from nearly 50% to...
Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes
A perfect storm of public discontent, politics and economics has produced a wave of pending investigations....