Apple
Report: Smart speaker ownership driving voice adoption on smartphones
But 38% also said they bought a smart speaker 'to reduce screen...
Analyst firm: Smart speaker market will reach 100M units by year-end
The US is the largest market, followed by China, which is still undeveloped....
Using push notifications for mobile app retention
Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app...
How will GDPR affect PPC marketers in the US?
Those in the US may think, 'This won’t affect me, I only do paid search marketing.' Contributor Manny Rivas suggests you reconsider and...
Apple’s latest ARKit preps augmented reality to become pervasive reality
Multiplayer and persistent experiences mean that marketers will now have a permanent interactive layer on...
Apple and Google try to help you curb your smartphone compulsions
Apple introduces new tools that are similar to Google's in a new effort to limit smartphone...
Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms
Apple shores up its pro-privacy, anti-tracking...
Apple’s WWDC 2018 keynote: An overview of the announcements
Siri upgrades, augmented reality and Safari’s social tracking prevention were the significant announcements....
Facebook faces more scrutiny, this time for sharing user data with device makers
According to a New York Times report, Facebook shared user data with at least 60 device makers, including Apple and Samsung....
Samsung stung by $539 million jury verdict in Apple patent defeat
The company argued it should only be on the hook for $28 million; expect another appeal....
All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
Publishers keep 100 percent of ads they sell directly in their Apple News...
Report: Sales of Apple smart speaker stall
According to Slice Intelligence Apple saw 10 percent of Q1 US smart speaker sales but the number has fallen more recently....
Apple iOS 11.3: Business Chat and privacy as a marketing tool
Amid a number of new features, these two could have the most impact....
Report: France suing Google, Apple over mobile developer contract terms
Seeking to curb 'abusive trade practices,' the country will seek heavy...
Report: Facebook leads other platforms for app-install ROI in performance index
However, Google is gaining and Twitter has the best long-term retention....
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company...
In (partial) defense of Apple’s HomePod
HomePod sound quality beats Google Home and Echo devices, and Siri performed better than expected....
Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
Google, Microsoft, Amazon and Apple are putting their assistants on all the devices they possibly can....
Apple HomePod gets mixed reviews, Nest returns to Google
Google's smart home strategy gains momentum, and Apple needs to quickly start on HomePod...
Survey: Amazon, Google top SMB ‘Trust Index’
However, SMB marketing companies and ad products such as Facebook Ads and AdWords are poorly rated....
