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Marketing Land

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Apple

Apple

  • Latest

See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports

How to use Google (and Apple) mobility reports to see how movements have shifted during the...

George Nguyen | Aug 27, 2020 at 4:24 pm ET

Ad industry groups launch effort to push for addressable media standards

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech...

Ginny Marvin | Aug 4, 2020 at 10:11 am ET

Usage of voice has plateaued — for now

Compared with past growth, 2020 survey data show flat-to-declining...

Greg Sterling | Jun 30, 2020 at 3:22 pm ET

 

How will ads in iOS push notifications change mobile marketing?

It represents a big opportunity for some publishers but proceed with caution....

Greg Sterling | Mar 9, 2020 at 4:08 pm ET

MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 5, 2020 at 12:00 pm ET

What Apple’s strong iPhone 11 sales mean for marketers

Safari is the most popular mobile browser in the U.S. by a significant margin, with big implications for marketers....

Greg Sterling | Jan 28, 2020 at 7:24 pm ET

Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report

It estimates there are now 157 million of these devices in American homes....

Greg Sterling | Jan 9, 2020 at 2:09 pm ET

2019: The year that privacy got real for marketers

CCPA, cookie blocking and the rise of "surveillance capitalism."...

Greg Sterling | Dec 26, 2019 at 9:00 am ET

Nine voice search stats to close out 2019

A look back at some of the year's key voice search and virtual assistant...

Greg Sterling | Dec 24, 2019 at 9:24 am ET

Apple’s latest ITP updates: What marketers need to know

Breaking down what the changes mean for marketers -- in plain...

Ginny Marvin | Dec 12, 2019 at 4:06 pm ET

Performance marketing comes to television

Long a pure branding play, advertisers can now unlock television’s potential with Connected...

Sponsored Content: SteelHouse | Nov 20, 2019 at 7:30 am ET

Google sorry about audio review scandal, details privacy changes for Assistant

Voice & Audio Activity (human review) will now become opt-in, but it's still turned on by default with the company discouraging...

Greg Sterling | Sep 23, 2019 at 9:31 am ET

HomePod M.I.A. among Apple announcements

Why isn't Apple putting more emphasis on its smart speaker?...

Greg Sterling | Sep 11, 2019 at 11:38 am ET

Google wants new industrywide standards to balance privacy and ads personalization

The company is starting an ambitious and difficult conversation about how to preserve data-driven advertising while giving users more control....

Greg Sterling | Aug 22, 2019 at 9:37 am ET

Piling on: State AGs intend to launch their own antitrust investigation against tech biggies

But the Microsoft example shows us that no particular outcome is certain....

Greg Sterling | Aug 20, 2019 at 11:40 am ET

Alexa devices maintain 70% market share in U.S. according to survey

More than 50% of sales are for entry-level devices: Echo Dot and Google Home...

Greg Sterling | Aug 9, 2019 at 9:47 am ET

US Justice Department to launch expansive new investigation into big tech firms

Recent moves from the FTC and DOJ signal a more aggressive investigatory posture toward the tech giants....

Greg Sterling | Jul 23, 2019 at 6:33 pm ET

Privacy issues may be hurting smart speaker market growth

Concerns that 'smart speakers are always listening' inhibit potential buyers....

Greg Sterling | Jul 1, 2019 at 9:08 am ET

Almost 70% of digital ad spending going to Google, Facebook, Amazon, says analyst firm

However, eMarketer revised downward its estimate of Amazon's share of e-commerce from nearly 50% to...

Greg Sterling | Jun 17, 2019 at 7:55 am ET

Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes

A perfect storm of public discontent, politics and economics has produced a wave of pending investigations....

Greg Sterling | Jun 5, 2019 at 2:54 pm ET
  • Previous Articles »
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