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Apple: iOS

  • Latest

How will ads in iOS push notifications change mobile marketing?

It represents a big opportunity for some publishers but proceed with caution....

Greg Sterling | Mar 9, 2020 at 4:08 pm ET

MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 5, 2020 at 12:00 pm ET

Alexa devices maintain 70% market share in U.S. according to survey

More than 50% of sales are for entry-level devices: Echo Dot and Google Home...

Greg Sterling | Aug 9, 2019 at 9:47 am ET

 

‘Just once’ location sharing, ‘sign-in with Apple’ give users more control over personal data

Apple wants to be the 'privacy OS' for users increasingly concerned about exploitation of their data....

Greg Sterling | Jun 4, 2019 at 7:25 am ET

A year after GDPR, mobile notifications are up, location sharing is down

Airship examined mobile app permissions data from more than 700 million users...

Greg Sterling | May 22, 2019 at 11:42 am ET

Facebook pulls Research app after backlash over use of teen data

Report finds Facebook has been paying users, mostly teens, to download a VPN app to access their data....

Amy Gesenhues | Jan 30, 2019 at 11:38 am ET

Marketers say Time Well Spent movement isn’t influencing social media plans

Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here's what we learned....

Amy Gesenhues | Dec 11, 2018 at 8:30 am ET

iOS 12 release gives users more power, marketers more options

Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and...

Robin Kurzer | Sep 12, 2018 at 4:58 pm ET

US market becoming a smartphone duopoly

Apple, Samsung dominate, while others are left behind....

Greg Sterling | Jul 23, 2018 at 11:17 am ET

Apple and Google try to help you curb your smartphone compulsions

Apple introduces new tools that are similar to Google's in a new effort to limit smartphone...

Greg Sterling | Jun 5, 2018 at 1:07 pm ET

Apple’s WWDC 2018 keynote: An overview of the announcements

Siri upgrades, augmented reality and Safari’s social tracking prevention were the significant announcements....

Greg Sterling | Jun 4, 2018 at 6:13 pm ET

Apple iOS 11.3: Business Chat and privacy as a marketing tool

Amid a number of new features, these two could have the most impact....

Greg Sterling | Mar 29, 2018 at 8:37 pm ET

How to take advantage of innovation and strengthen fundamentals — our top 10 email marketing columns of 2017

It's that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet...

Pamela Parker | Dec 21, 2017 at 12:15 pm ET

Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser

In an update to its iOS app, Reddit will also test out a way for people to send private messages to one...

Tim Peterson | Dec 18, 2017 at 3:29 pm ET

Apple’s move to kill cookies isn’t a crisis — It’s an opportunity

Columnist Mike Sands believes Apple's cookie restrictions will encourage marketers to take a new approach to building customer data sets and...

Mike Sands | Oct 17, 2017 at 12:40 pm ET

What email marketers should know about iOS 11

Just a few weeks after the official release of Apple's iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the...

Kyle Henderick | Oct 10, 2017 at 11:15 am ET

Apple’s anti-tracking tool restricts Facebook’s ability to follow people around the web

If a person has not visited Facebook’s site within 24 hours, Apple’s Intelligent Tracking Prevention disables Facebook’s Social Plugins,...

Tim Peterson | Oct 9, 2017 at 5:01 pm ET

Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’

The company also announced Apple Watch 3 with cellular connectivity....

Greg Sterling | Sep 12, 2017 at 4:15 pm ET

Apple’s Business Chat is a powerful new channel for customer service & inbound sales

Although it follows efforts by Facebook and Microsoft, it has a number of innovative features the others...

Greg Sterling | Jun 12, 2017 at 10:22 am ET

Report: Apple’s Siri-powered virtual assistant could be announced next week

The smart speaker will need to be more than just a "me-too" device to succeed....

Greg Sterling | Jun 1, 2017 at 8:26 am ET
  • Previous Articles »
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