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Apple: iPhone

  • Latest
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What Apple’s strong iPhone 11 sales mean for marketers

Safari is the most popular mobile browser in the U.S. by a significant margin, with big implications for marketers....

Greg Sterling | Jan 28, 2020 at 7:24 pm ET
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‘Just once’ location sharing, ‘sign-in with Apple’ give users more control over personal data

Apple wants to be the 'privacy OS' for users increasingly concerned about exploitation of their data....

Greg Sterling | Jun 4, 2019 at 7:25 am ET
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A year after GDPR, mobile notifications are up, location sharing is down

Airship examined mobile app permissions data from more than 700 million users...

Greg Sterling | May 22, 2019 at 11:42 am ET

 

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iOS 12 release gives users more power, marketers more options

Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and...

Robin Kurzer | Sep 12, 2018 at 4:58 pm ET
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Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position

Company is regarded by some as an agent of the Chinese government....

Greg Sterling | Aug 1, 2018 at 4:12 pm ET
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US market becoming a smartphone duopoly

Apple, Samsung dominate, while others are left behind....

Greg Sterling | Jul 23, 2018 at 11:17 am ET
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Apple and Google try to help you curb your smartphone compulsions

Apple introduces new tools that are similar to Google's in a new effort to limit smartphone...

Greg Sterling | Jun 5, 2018 at 1:07 pm ET
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Samsung stung by $539 million jury verdict in Apple patent defeat

The company argued it should only be on the hook for $28 million; expect another appeal....

Greg Sterling | May 25, 2018 at 9:12 am ET
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Report: Facebook leads other platforms for app-install ROI in performance index

However, Google is gaining and Twitter has the best long-term retention....

Greg Sterling | Feb 23, 2018 at 10:47 am ET
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Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge

NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company...

Robin Kurzer | Feb 16, 2018 at 1:42 pm ET
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As world waits for iPhone X sales, Apple Services has become a Fortune 100 business

Services revenue will probably exceed $31 billion for calendar 2017, not including payments to iOS developers....

Greg Sterling | Jan 22, 2018 at 3:52 pm ET
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Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall

Apple's three iPhone X ads owned nearly one-third of the 87.8 million views generated by brands in YouTube's December ad leaderboard....

Amy Gesenhues | Jan 10, 2018 at 1:03 pm ET
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The upcoming mobile app Monday: Be prepared

Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to...

Bobby Lyons | Dec 21, 2017 at 3:12 pm ET
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Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’

The company also announced Apple Watch 3 with cellular connectivity....

Greg Sterling | Sep 12, 2017 at 4:15 pm ET
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iPhone 7 ad with The Rock pushes Apple to top of YouTube’s July leaderboard with 13M views

At 51.1 million in June and 51.7 million in July, monthly video view counts for YouTube's top ads have remained static this summer....

Amy Gesenhues | Aug 10, 2017 at 11:39 am ET
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Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone

Revenues were $45.4 billion; 41 million iPhones sold, iPad sales up 15 percent....

Greg Sterling | Aug 1, 2017 at 5:19 pm ET
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How the iPhone spawned the evolution of mobile engagement

Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next...

Josh Todd | Jun 29, 2017 at 1:00 pm ET
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Apple’s Business Chat is a powerful new channel for customer service & inbound sales

Although it follows efforts by Facebook and Microsoft, it has a number of innovative features the others...

Greg Sterling | Jun 12, 2017 at 10:22 am ET
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Apple adds indoor mapping for malls and airports, Do Not Disturb mode

Google and Bing have similar indoor mapping initiatives....

Greg Sterling | Jun 7, 2017 at 10:47 am ET
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Former Android boss launches devices to compete with Google Pixel and Google Home

Andy Rubin wants to create devices that are simple, durable and elegant....

Greg Sterling | May 31, 2017 at 9:23 am ET
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