Apple: iPhone
iOS 12 release gives users more power, marketers more options
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and...
Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position
Company is regarded by some as an agent of the Chinese government....
US market becoming a smartphone duopoly
Apple, Samsung dominate, while others are left behind....
Apple and Google try to help you curb your smartphone compulsions
Apple introduces new tools that are similar to Google's in a new effort to limit smartphone...
Samsung stung by $539 million jury verdict in Apple patent defeat
The company argued it should only be on the hook for $28 million; expect another appeal....
Report: Facebook leads other platforms for app-install ROI in performance index
However, Google is gaining and Twitter has the best long-term retention....
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company...
As world waits for iPhone X sales, Apple Services has become a Fortune 100 business
Services revenue will probably exceed $31 billion for calendar 2017, not including payments to iOS developers....
Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall
Apple's three iPhone X ads owned nearly one-third of the 87.8 million views generated by brands in YouTube's December ad leaderboard....
The upcoming mobile app Monday: Be prepared
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to...
Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’
The company also announced Apple Watch 3 with cellular connectivity....
iPhone 7 ad with The Rock pushes Apple to top of YouTube’s July leaderboard with 13M views
At 51.1 million in June and 51.7 million in July, monthly video view counts for YouTube's top ads have remained static this summer....
Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone
Revenues were $45.4 billion; 41 million iPhones sold, iPad sales up 15 percent....
How the iPhone spawned the evolution of mobile engagement
Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next...
Apple’s Business Chat is a powerful new channel for customer service & inbound sales
Although it follows efforts by Facebook and Microsoft, it has a number of innovative features the others...
Apple adds indoor mapping for malls and airports, Do Not Disturb mode
Google and Bing have similar indoor mapping initiatives....
Former Android boss launches devices to compete with Google Pixel and Google Home
Andy Rubin wants to create devices that are simple, durable and elegant....
Apple’s $52.9B in revenue misses estimates, iPhone sales below expectations
Apple sells 50.8 million iPhones vs. roughly 53 million expected by Wall...
Android now the world’s dominant OS, surpassing Windows
Apple's iOS generates more traffic than Android in the US....
Apple reports best quarter ever: $78.4B revenue, 78M iPhones sold
The huge quarter follows three consecutive quarters of year-over-year sales declines....
