Blockchain
Lucidity’s new report shows a successful field test for blockchain-based ad optimization
The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and...
How could Facebook’s use of blockchain affect marketing and advertising?
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared...
How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and...
Gartner’s Andrew Frank: Third-party validation of brands, content is coming
Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of...
Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated...
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value...
IAB Tech Labs launches blockchain-analysis pilot program
The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from...
IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech
The effort, expected to launch by the end of this year, will track transactions on real-time programmatic...
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the...
Evrythng launches a blockchain-utilizing orchestration hub for consumer products
The hub is designed to support tracking of product origins, unique product identities and user...
NYIAX partners for the first outside instance of its patent-pending asset exchange
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of...
A new report bursts the blockchain bubble
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s...
The story of data, Part 4: Will it ever be truly secure?
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from...
Lightstreams seeks to solve a blockchain vulnerability: It’s too public
The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular...
MetaX launches a blockchain-based whitelist of websites
The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature...
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially...
Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented...
Grabbr employs blockchain tech to lock-record its social sharing
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...
DigitalBits launches open-source blockchain-based marketplace for loyalty points
It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be transferred to other individuals or...
Evident Proof launches blockchain-based service for ‘immutable proof chains’
Co-developed with Microsoft UK, it is designed to generate legally viable certificates that can back claims of product origin, machine...