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Blockchain

  • Latest

Breaking loyalty silos

Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?...

Sponsored Content: Comarch | Sep 18, 2019 at 7:30 am ET

Low-code blockchain platform announced at Salesforce TrailheaDX 2019

The solution simplifies development with an interface built for...

Jennifer Cannon | Jun 3, 2019 at 11:21 am ET

Lucidity’s new report shows a successful field test for blockchain-based ad optimization

The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and...

Barry Levine | Feb 15, 2019 at 12:38 pm ET

 

How could Facebook’s use of blockchain affect marketing and advertising?

The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared...

Barry Levine | Feb 7, 2019 at 4:46 pm ET

How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems

Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and...

Barry Levine | Oct 8, 2018 at 8:04 pm ET

Gartner’s Andrew Frank: Third-party validation of brands, content is coming

Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of...

Barry Levine | Sep 12, 2018 at 6:56 pm ET

Aivon launches blockchain-based protocol for ‘first decentralized video search engine’

The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated...

Barry Levine | Aug 14, 2018 at 12:26 pm ET

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value...

Barry Levine | Jul 30, 2018 at 2:59 pm ET

IAB Tech Labs launches blockchain-analysis pilot program

The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from...

Barry Levine | Jul 20, 2018 at 12:33 pm ET

IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech

The effort, expected to launch by the end of this year, will track transactions on real-time programmatic...

Barry Levine | Jul 12, 2018 at 11:31 am ET

Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the...

Barry Levine | Jun 22, 2018 at 11:58 am ET

Evrythng launches a blockchain-utilizing orchestration hub for consumer products

The hub is designed to support tracking of product origins, unique product identities and user...

Barry Levine | Jun 19, 2018 at 12:41 pm ET

NYIAX partners for the first outside instance of its patent-pending asset exchange

The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of...

Barry Levine | Jun 15, 2018 at 11:44 am ET

A new report bursts the blockchain bubble

The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s...

Barry Levine | Jun 12, 2018 at 11:12 am ET

The story of data, Part 4: Will it ever be truly secure?

Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from...

Robin Kurzer | May 31, 2018 at 2:24 pm ET

Lightstreams seeks to solve a blockchain vulnerability: It’s too public

The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular...

Barry Levine | May 21, 2018 at 10:00 am ET

MetaX launches a blockchain-based whitelist of websites

The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature...

Barry Levine | May 2, 2018 at 10:06 am ET

NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially...

Barry Levine | Apr 23, 2018 at 3:59 pm ET

Bottos launches a marketplace for data to train AI models

The blockchain-based ecosystem will also support other AI-oriented...

Barry Levine | Apr 20, 2018 at 10:11 am ET

Grabbr employs blockchain tech to lock-record its social sharing

The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...

Barry Levine | Apr 12, 2018 at 12:41 pm ET
  • Previous Articles »
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