Blockchain
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Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented...
Grabbr employs blockchain tech to lock-record its social sharing
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...
DigitalBits launches open-source blockchain-based marketplace for loyalty points
It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be transferred to other individuals or...
Evident Proof launches blockchain-based service for ‘immutable proof chains’
Co-developed with Microsoft UK, it is designed to generate legally viable certificates that can back claims of product origin, machine...
The IVEP Association is readying an ambitious new smart video platform for web and TV
Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer...
Mobiquity launches a blockchain layer for maintaining a data trail
The location data provider is one of the first to actually use blockchain technology for enhancing its...
Forrester report: Here are the biggest myths about blockchains
The research firm lays out the top ways in which the hype about this technology approach misrepresents the...
A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
Frustration over brand safety and transparency is still boiling...
IAB’s first publication on blockchain in advertising paints an optimistic picture
The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big...
Crowd Machine readies its blockchain-aided network for app development without developers
The ambitious startup will utilize a worldwide network of devices so non-technical users can create -- and monetize -- smart contracts and other...
New report: The Internet of Things and blockchain tech are made for each other
IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all,...
Marketers, here are some blockchain terms you might want to know
This emerging ecosystem -- which is developing unique applications for marketing, ads and search -- comes with its own...
Will GDPR and blockchain live up to their hype in 2018?
The only thing we know for sure is that marketers will definitely keep these trends top of mind as we head into the new...
Venzee launches the first middleware to optimize blockchain-bound data
Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or...
MarTech Landscape: What’s a smart contract?
As a blockchain ecosystem emerges, smart contracts could become a common way of automatically implementing transparent...
Forrester predicts 80% of companies will fail to comply with GDPR in 2018
The research firm's latest "Predictions 2018: A Year of Reckoning" report outlines 13 business forecasts for the coming...
Startup Mobius Network launches ‘Stripe-like’ API for blockchain access
Through Mobius’s new API and application store, marketers can readily gain access to blockchain-based transparency and reward...
The Blockchain Economic Forum offers the technology’s tricks and treats
The New York City event showcases the best advantages and the worst hype of this promising emerging...
Kochava expands into blockchain for ad insertion orders
The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the...
Everything you need to know about the IAB ads.txt initiative
If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know...
