Branding
Brand loyalty remains high at 89%, driven by product and price rather than service
However, loyalty may be as much a function of inertia as anything else....
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
It’s time to change your content marketing workflow
Enroll in the recently launched free academy....
Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration
The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital...
Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive...
GDPR-compliant companies outperforming peers across a wide range of metrics
Privacy has delivered an unexpected competitive advantage, a survey finds....
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
Survey: 90% of consumers tell brands to stay away from extreme, offensive content
However, reactions vary by types of content including, terrorism, racism, porn, drugs, gambling, hate speech and politics....
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
The North Face gets a thumbs down from SEO community after manipulating Google image search results
The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Lush UK bids farewell to social. Will other brands follow suit?
The company claims social platforms are making it harder to talk to customers. Some marketers say it's the wrong move....
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Why clients in-house and what agencies can (and can’t) do about it
Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns....
Are brands behind the times when it comes to gender stereotypes in ads?
A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a...
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role....
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...