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Marketing that our collective future depends on

MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company...

Sponsored Content: Microsoft Advertising | Nov 2, 2020 at 9:00 am ET
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Why SEOs should care about brand

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole...

Robin Lord | Jul 31, 2020 at 9:05 am ET
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WFH digital marketers and tech workers are more productive — and burned out

Opportunities and challenges abound in the new WFH...

Greg Sterling | Jul 9, 2020 at 2:50 pm ET

 

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Facebook Ads boycott: What will be the measure of success?

Claiming the advertiser boycott as a success or failure likely won't be clear...

Ginny Marvin | Jul 1, 2020 at 3:54 pm ET
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CPG giant Unilever announces no more Facebook, Twitter ads through 2020

We have entered an entirely new and higher stakes era of digital...

Greg Sterling | Jun 26, 2020 at 2:26 pm ET
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Actionable ways to drive diversity, equity and inclusion in your marketing organization

How to stop paying lip service to diversity and create meaningful change in the marketing and advertising...

Ginny Marvin | Jun 16, 2020 at 3:28 pm ET
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Black Lives Matter content: Latest in unintended brand safety consequences

Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related...

Ginny Marvin | Jun 15, 2020 at 4:14 pm ET
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What’s Digital Asset Management and why are marketers adopting the technology?

The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital...

Pamela Parker | Jun 15, 2020 at 1:41 pm ET
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When silence is not an option: Brands dive in with protest support

74% of consumers agree with the protests, but there's divisiveness about how brands should respond to...

Greg Sterling | Jun 9, 2020 at 4:41 pm ET
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Brands need to add new chapters to their crisis marketing playbook

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...

Kyle Henderick | May 27, 2020 at 12:35 pm ET
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How Yamaha changed its tune with its digital transformation strategy

The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional...

Amy Gesenhues | May 22, 2020 at 9:08 am ET
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Pro Tip: How brands can enter TikTok with brand channels

A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate...

Evan Horowitz | May 4, 2020 at 11:53 am ET
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People choosing trusted brands, but marketers are pulling brand campaigns

Marketers seem to be favoring performance marketing even as brand may be gaining in consumer...

Greg Sterling | May 1, 2020 at 3:21 pm ET
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Post-holiday analysis: connected TV becomes performance TV

The 2019 holiday shopping season proved connected TV advertising’s direct response...

Sponsored Content: SteelHouse | Feb 18, 2020 at 7:30 am ET
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6 of the best social listening tools for 2020

As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...

Sponsored Content: Awario | Dec 19, 2019 at 7:30 am ET
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Is it time to say good-bye to the CMO role or just give it a new acronym?

Why organizations are re-imagining the role and expectations of senior marketing...

Amy Gesenhues | Dec 17, 2019 at 2:15 pm ET
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2019 benchmark report: brand vs. non-brand traffic in Google Shopping

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...

Sponsored Content: Smarter Ecommerce (smec) | Dec 12, 2019 at 7:30 am ET
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How to create PPC reports people will actually read

Stop wasting hours of your week building reports that don’t even get...

Sponsored Content: Adzooma | Dec 10, 2019 at 7:30 am ET
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Brand loyalty remains high at 89%, driven by product and price rather than service

However, loyalty may be as much a function of inertia as anything else....

Greg Sterling | Nov 26, 2019 at 4:19 pm ET
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Stop managing your PPC campaigns the difficult way

It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....

Sponsored Content: Adzooma | Nov 21, 2019 at 7:30 am ET
  • Previous Articles »
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