Branding
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole...
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH...
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure likely won't be clear...
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital...
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising...
Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related...
What’s Digital Asset Management and why are marketers adopting the technology?
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital...
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to...
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...
How Yamaha changed its tune with its digital transformation strategy
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional...
Pro Tip: How brands can enter TikTok with brand channels
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate...
People choosing trusted brands, but marketers are pulling brand campaigns
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer...
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Is it time to say good-bye to the CMO role or just give it a new acronym?
Why organizations are re-imagining the role and expectations of senior marketing...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
Brand loyalty remains high at 89%, driven by product and price rather than service
However, loyalty may be as much a function of inertia as anything else....
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...