Branding
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here's a detailed guide to help you create...
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Steering digital messaging with behavioral science insights
Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern...
Programmatic is an amazing tool for branding. Here’s how to use it.
If you've been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons....
Update these 3 organizational buzzwords to shift perceptions
Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them....
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core...
Brands strive for authenticity as audiences turn a skeptical eye toward ads
Brands attempting to be "real" and "human" often make missteps that get them in trouble. Contributor Peter Minnium explains why this is...
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For...
A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
Frustration over brand safety and transparency is still boiling...
The power of shared beliefs: Market what you believe, not only what you do
Rather than focusing on your products or services, contributor Matt Zilli suggests you'll be most successful if you demonstrate to customers...
Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad
P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for...
Survey: Amazon, Google top SMB ‘Trust Index’
However, SMB marketing companies and ad products such as Facebook Ads and AdWords are poorly rated....
The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads
This year's Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and...
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...
Survey: 66% of consumers want brands to take social and political positions
Survey from Sprout Social found liberals were more likely to reward or punish brands for taking public stands....
Agency secrets for a great Twitter strategy
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders,...
Four brand-building activities that lay the foundation for SEO
Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full...
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Already the owner of Prime Day, Amazon dominates Black Friday & Cyber Monday mentions
Study finds Amazon's lead in Black Friday and Cyber Monday digital content mentions increased over last...
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the...
