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Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 16, 2020 at 9:00 am ET

Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 2, 2020 at 10:30 am ET

July boycott: Marketing without Facebook Ads

Alternative media plan considerations for businesses participating in...

Karen Amundson | Jun 29, 2020 at 2:35 pm ET

 

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Jun 26, 2020 at 2:22 pm ET

Pro Tip: How brands can enter TikTok with a viral challenge

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...

Evan Horowitz | May 13, 2020 at 7:57 am ET

Pro Tip: How brands can enter TikTok with brand channels

A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate...

Evan Horowitz | May 4, 2020 at 11:53 am ET

TikTok vs. Snapchat: A guide for marketers

A look at the key differences between Snapchat and TikTok....

Taylor Peterson | Mar 4, 2020 at 3:00 pm ET

TikTok, the internet’s shiny new toy

Problems abound when it comes to monetizing TikTok in any sort of substantial...

Nick Shackelford | Mar 2, 2020 at 1:01 pm ET

Introducing the Periodic Table of Digital Commerce Marketing

Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the...

Pamela Parker | Feb 19, 2020 at 10:36 am ET

TikTok 101: A primer for brands

How brands like Chipotle and E.lf. are marketing on TikTok in 2020....

Taylor Peterson | Feb 3, 2020 at 2:31 pm ET

TikTok’s new SDK enables video uploads from other apps, services

Users can simply "Share to TikTok" from the editing panel of their favorite apps that adopt the...

Taylor Peterson | Nov 4, 2019 at 3:03 pm ET

Social Shorts: LinkedIn refreshes Daily Rundown and Facebook’s VP of Ads exits company

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Oct 25, 2019 at 4:02 pm ET

Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO

The social media marketing week in review: A round up of news and announcements you may have...

Amy Gesenhues | Oct 11, 2019 at 11:10 am ET

TikTok tops 500 million users, says VP, as brands flock to the video platform

Brands can gain big audiences very quickly right now on TikTok, if they are willing to get creative....

Ginny Marvin | Sep 24, 2019 at 9:04 am ET
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