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CCPA – California Consumer Privacy Act

  • Latest
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5 privacy regulations marketers need to know for 2021

Join us for this live webinar and learn how to build an effective marketing program that is compliant with the world’s privacy...

Digital Marketing Depot | Jan 6, 2021 at 1:52 pm ET
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How consumers can earn money from their data

Catching up with Killi, an app with every consumer on the planet as a potential...

Kim Davis | Nov 25, 2020 at 1:26 pm ET
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California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes

CPRA will make California's digital privacy law more like...

Greg Sterling | Nov 3, 2020 at 5:35 pm ET

 

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Global Privacy Control group aims to succeed where ‘do not track’ failed

Initiative faces the challenge of gaining publisher and consumer...

Greg Sterling | Oct 15, 2020 at 3:39 pm ET
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Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California...

Ginny Marvin | Sep 4, 2020 at 3:22 pm ET
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Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...

Ginny Marvin | Jul 31, 2020 at 8:00 am ET
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Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Advertisers can now opt to extend the LDU transition period to...

Ginny Marvin | Jul 29, 2020 at 2:03 pm ET
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Facebook CCPA compliance challenges: Limited Data Use

What you need to know about how Facebook's handling of California user data might affect your...

Simon Poulton | Jul 6, 2020 at 11:11 am ET
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CCPA enforcement starts now and most companies aren’t ready

Unprepared for CCPA? Here is what you need to know and do -- now....

Greg Sterling | Jul 1, 2020 at 5:55 pm ET
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Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know

The California Attorney General estimates compliance costs could reach $55...

Kathy Bushman | Jun 29, 2020 at 1:13 pm ET
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Don’t ignore data compliance when adding 3rd party marketing tools

As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of...

Amy Gesenhues | May 12, 2020 at 3:41 pm ET
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Why marketers need identity to build consumer trust in a cookieless world

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...

Sponsored Content: Neustar | May 11, 2020 at 7:30 am ET
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Training, support duties stand out in marketing technologists’ list of responsibilities

MarTech Today's 2020 Career Survey shows 91% of MOPs professionals -- the Operations Orchestrators -- own training and support tasks as well as...

Amy Gesenhues | Apr 23, 2020 at 9:36 am ET
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COVID-19 crisis brings CDP vulnerabilities to the forefront

Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...

Amy Gesenhues | Apr 13, 2020 at 3:16 pm ET
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How to adapt your marketing in the consumer privacy era

The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP....

Digital Marketing Depot | Mar 20, 2020 at 1:03 pm ET
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Valimail to offer free DMARC monitoring solution to domain owners

DMARC is a required industry-standard for brands that want to implement the new BIMI...

Jennifer Cannon | Feb 28, 2020 at 11:21 am ET
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Jumpshot redux: Hitwise is shutting down

Hitwise becomes the second analytics company to shut down. Is privacy to blame?...

Greg Sterling | Feb 18, 2020 at 4:59 pm ET
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The state of tracking and data privacy in 2020

Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...

Andrew Garberson | Feb 14, 2020 at 12:25 pm ET
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Marketing execs expect data privacy investments to rise in 2020

Marketers see business benefits in making personal data protection a top...

Jennifer Cannon | Feb 11, 2020 at 4:35 pm ET
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Infutor’s CCPA opt-out ‘portal’ is the right approach for an industry that doesn’t want one

What CCPA already needs is simplification, including fewer places to opt-out....

Greg Sterling | Jan 21, 2020 at 4:15 pm ET
  • Previous Articles »
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