CCPA – California Consumer Privacy Act
LiveRamp sheds location data business
The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...
PubMatic’s Identity Hub offers ID management solution in face of growing privacy regulations
The ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID...
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools
Tools help publishers comply with with 'do not sell my data' rules under new CA law. ...
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...
The California Consumer Privacy Act goes live in a few short weeks — Are you ready?
There's still time to register! Join us on December 17th for this live...
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology...
LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline
The customizable platform enables publishers to manage consumer consent across different privacy frameworks and jurisdictions....
Nearly all consumers are concerned about personal data privacy, survey finds
But 70% haven't heard of CCPA or GDPR and 62% don't read privacy policies....
Think CCPA doesn’t apply to you? You should probably think again
Some can technically avoid the law, but probably shouldn't say these...
DAA introduces CCPA opt-out mechanism similar to ‘ad choices’
The new tool will apply across all DAA participating...
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Consumers age 18 to 34 are the most open to data sharing....
IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs
The proposed regulations would govern the practical implementation of key provisions of the privacy law....
GDPR-compliant companies outperforming peers across a wide range of metrics
Privacy has delivered an unexpected competitive advantage, a survey finds....
How we can restore trust in digital advertising
The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and...
CCPA will take effect in about three months but will consumers really care?
If GDPR's "manage cookies" forms has taught us anything, it's that most consumers will simply click...
Why marketers should embrace data privacy, not view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to...