CCPA – California Consumer Privacy Act
What the US data protection law will mean for ad tech and marketers
It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...
Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’ say U.S. marketers
Though the action doesn't affect U.S. marketers directly, many see it as an important case to...
Why a French ruling against a small mobile ad firm has ad tech on the defensive
Here's what recent charges against a French ad tech firm might mean for U.S....
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...
Company execs could go to jail for misusing data under proposed U.S. data privacy law
The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual...
Report: Apple expected to say GDPR a model for US privacy regulation
CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels....
GDPR complaints stack up across the EU as regulators prepare to issue fines
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...
Top tech firms call for pro-business updates to federal data privacy laws
The companies are hoping that a federal law will override state rules like California's recently-passed pro-consumer...
Google, IAB Europe still negotiating GDPR Consent Framework implementation
Google has yet to launch its consent management...
Complaints to the ICO have spiked since GDPR came into effect in May
If related to GDPR, the bump serves as a preview to US companies that will soon be grappling with their own states' data privacy...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws
The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed...
Facebook bans an app once used by 4M people, suspends 200 more
Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before 2012....
The United States finally starts to talk about data privacy legislation
Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Report: Most consumers think companies aren’t doing enough to protect their data
A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security...
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust
Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper...
California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative
The legislation echoes GDPR and affords consumers greater control of their personal...
Now that GDPR is here, what do US companies do if they have a breach?
Though enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours....