CCPA – California Consumer Privacy Act
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California...
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to...
Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your...
CCPA enforcement starts now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....
Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
The California Attorney General estimates compliance costs could reach $55...
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of...
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
Training, support duties stand out in marketing technologists’ list of responsibilities
MarTech Today's 2020 Career Survey shows 91% of MOPs professionals -- the Operations Orchestrators -- own training and support tasks as well as...
COVID-19 crisis brings CDP vulnerabilities to the forefront
Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...
How to adapt your marketing in the consumer privacy era
The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP....
Valimail to offer free DMARC monitoring solution to domain owners
DMARC is a required industry-standard for brands that want to implement the new BIMI...
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to blame?...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Marketing execs expect data privacy investments to rise in 2020
Marketers see business benefits in making personal data protection a top...
Infutor’s CCPA opt-out ‘portal’ is the right approach for an industry that doesn’t want one
What CCPA already needs is simplification, including fewer places to opt-out....
LiveRamp sheds location data business
The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...
PubMatic’s Identity Hub offers ID management solution in face of growing privacy regulations
The ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID...
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...