Social shorts: YouTube’s plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature
The social media marketing week in review: A round up of news and announcements you may have...
Social Media Marketing
MOPs community pulls together as many face job uncertainty
Because marketing operations teams are needed more than ever right...
Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos
With our new environment moving towards more digital distribution, e-commerce, scrutinized marketing spend and hiring freezes – what are the...
Can we trust automation in a time of crisis?
Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this...
Impact of in-house Lifetime Value model based on learnings from Lyft
Understanding the potential value of a user is critical to every...
Making the most of your martech by better managing stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our...
How the Paycheck Protection Program can save your agency, and your clients
The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program...
Marketing during a crisis and a recession
Regardless of how your business has been impacted by current events, your customers are grappling with what’s happening, so your role in their...
Pro Tip: It’s time to evaluate your martech budget
During the coronavirus crisis, it's important to make the hard decisions about what tools are essential and what are...
How local businesses should be communicating with customers during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers...
Google adds ‘public health emergency’ to inappropriate content ads policy
The change to the sensitive events section of the policy is effective...
Announcing Discover MarTech: A Virtual Event For Strategies & Solutions
Continue your learning initiatives, engage with solution providers, and connect with the MarTech community -- all from the comfort and safety of...
Martech platforms reduce costs as CMOs face budget cuts
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending...
Retargeting in 2020: Key Insights to Help You Succeed
Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple...
COVID-19 stories: Marketers, martech firms pivot as world goes online
Here are some encouraging stories from marketers who made quick changes to...
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation...
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change...
The difference between small business & enterprise SEO
No matter the size of a company or its website, it can benefit from SEO...
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public...
MarTech Minute: Agile CDP, AnyClip free and another event goes online
It’s nice to see martech companies giving away their products for a period to help...