Marketing salary survey 2019: Compensation trends in the U.S.
Our U.S. marketing salary survey analysis highlights majority trends, key disparities, and the shifting roles of the digital industry....
Taylor Peterson | Jul 19, 2019 at 3:28 pm ET
CMO Zone
mParticle’s new API could help marketers with “anonymous user” data
The new API seeks to help marketers with data unification and...
Heads up, advertisers: Facebook is shrinking mobile News Feed ad space
Starting August 19, Facebook is rolling out changes to mobile news feed post and ad layouts, taking them from a 2:3 aspect ratio to...
Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey...
Just how black was ‘Black Friday in July’ for retailers not named Amazon?
The data show growth for other retailers, but Amazon captured the bulk of sales....
4 ways to future-proof your UX
For users with visual, hearing, motor and cognitive issues, A/B split testing and user feedback can help you develop best...
4 steps to becoming an experience brand
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also...
Parallel tracking for Google display ads: Mandatory as of July 31
A friendly reminder that the cutover is fast...
Prime Day sales topped Amazon’s Black Friday, Cyber Monday — combined
The company reported more than 175 million items were purchased by Prime members during the two-day event....
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient...
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with...
Site Search Best Practices: Giving Customers What They Need, When They Want It
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information....
Report: Amazon Prime Day isn’t just for Prime members any more
Adobe's data shows both large retailers and smaller, niche e-commerce sites saw a significant lift in online sales during the first 24 hours of...
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing...
Why should you attend MarTech?
Technology is ingrained in every aspect of modern marketing. Indeed, martech is marketing for iconic brands and digital natives alike....
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and...
Here’s another sneak peek at the SMX East agenda
I’m checking in with an update from the Search Engine Land editors: They’re wrapping up the SMX® East agenda. It’s going to be bigger and...