Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...
Martech: Analytics & Data
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of...
Join us next week at MarTech for expert-level strategies and insights
Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the...
Marketing Day: Instagram co-founders exit company, Snapchat partners with Amazon & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Digital marketers: Instagram co-founders’ departure won’t slow ad growth
CEOs from Socialbakers and Steelhouse say CEO Kevin Systrom's and CTO Mike Krieger's departures will not impact Instagram's ad...
How to create a style guide for your SEO content writers
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the...
With Customer 360, Salesforce brings a single customer view to its B2C side
Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and...
Have retail email marketers finally reached the mobile tipping point?
With half of all email-driven orders originating on smartphones, it's important to make it easy to engage on mobile. Here's a look at how you...
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app, launching an SDK and training for other...
Snapchat partners with Amazon to let users shop from pictures
Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on...
Adobe’s new Virtual Analyst doesn’t need questions to provide answers
The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being...
How to make a big impact with a small influencer marketing budget
So you want to try influencer marketing, but you aren't ready to allocate a big budget. Nine suggestions for ways to make a mark without...
Marketing Day: Facebook video Ad Breaks, a holiday sales report & Twitter fixes a bug
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
How USA Today uses AR to promote a podcast series
“The City” series begins Monday, boosted by a multi-platform promotional effort that includes a 3D AR visualization with images, 3D...
Learn about people-based marketing from eight experts
For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a...
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile
NetElixir expects Amazon to drive 40 percent of its customers' online sales this holiday season....
We’re hiring: Help digital marketers advance their thought leadership
Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands...
Twitter: A bug may have sent some direct messages to business account developers
The company says it fixed the bug two weeks ago, but it had persisted for more than a...
Here’s why The New York Times broke down its martech and engineering silos
Though true collaboration between teams requires a 'pardigm shift," New York Times' Pamela Della Motta, Kristian Kristensen say the gains were...
Amazon launches a dozen new devices to put ‘Alexa everywhere’
Company is in a race with Google to control the smart home. ...
