Shopify now lets stores create AR experiences for iOS 12
The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a...
Martech: Commerce
Contextual ads are back (again)
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience...
Sizmek re-enters TV ad space with an Advanced TV Initiative
The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app...
Marketing Day: Facebook slapped with EEOC complaint, Instagram launches shopping channel & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Twitter finally brings back chronological timelines
Now that users can opt-out of the algorithm, the question for advertisers will be how it impacts their visibility on the platform....
Facebook rolls out new security features for US political candidate Pages
These latest security measures are launching as a pilot program for Facebook users connected to US political campaigns and party...
Google is right; click-through and conversion rates kinda don’t matter
Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of...
Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a...
Win more conversions with ‘The Marketing Automation Playbook’
Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers...
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to...
Facebook job ads excluded women, ACLU complaint says
Federal complaint alleges that roughly 10 employers targeted job ads to male candidates across a range of openings, from construction labor to...
How to turn negative online reviews into marketing wins
It's tempting to fall into a funk when your business receives a negative review. Here's how to turn things around and benefit from critical...
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of...
Quora introduces Broad Targeting, says audience hits 300 million monthly users
Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired...
Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore
After testing Shopping in Stories with a select number of e-commerce brands in June, the app is expanding the e-commerce feature...
iHeartMedia to acquire Stuff Media as podcasting continues its rise
Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement...
Marketing Day: Amazon Storefronts, two new ad formats for Google, addressable TV & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
MarTech kicks off in 2 weeks… will we see you there?
Discover, learn and connect with 1,300 marketers like you at MarTech®, October 1-3 in Boston. Attend 60 strategic presentations and keynotes,...
How the hospitality industry should approach online reviews and citations
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in...
Report: Connected TV impressions have grown 106% since 2016
CTV may help realize brand marketers' long-held dream of 'addressable TV.'...
