Marketing Day: Facebook’s latest data faux pas, YouTube creator updates & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
CMO Zone
The myths that keep you from winning on Amazon
If you're still hanging onto best practices from years gone by, contributor Andrew Waber says it's time to let go if you want to improve your...
Facebook’s latest data faux pas: app analytics reports sent to the wrong people
Facebook confirms it sent app performance data to people outside of the intended app development companies....
How to create, operationalize and maintain a target account list
The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you...
In major privacy win, US Supreme Court says cops need warrant to access cell phone location
The decision imposes Fourth Amendment restrictions on the ability to conduct surveillance without probable cause....
YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities
During VidCon this week, YouTube rolled out new ways for creators with sizable subscriber numbers to monetize their content and channels....
Craving some SEO & SEM insights? Come to SMX East
Attending Search Engine Land’s SMX® is a great way to sharpen your search marketing skills, connect with like-minded professionals and gain...
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
The new features are designed to give marketers finer tools for following customers, directing ads or assigning...
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the...
Marketing Day: Facebook fights fake news, e-commerce sales tax & Instagram’s IGTV
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors
The company announced a number of new initiatives to stop the spread of misinformation on the platform....
US Supreme Court clears the way for sales taxes on all e-commerce sales
The court said that states were being harmed by the inability to collect taxes from e-commerce sellers....
10 ways to increase calls from paid search
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey...
Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos
The Facebook-owned app announced during its IGTV event that it has reached a billion users....
Mobile marketer Leanplum buys Connecto’s conversational marketing
The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships...
Tokenized loyalty platform Sweet offers Sugar tokens to energize fans
The platform is one of the first to actually deploy reward tokens for stimulating brand...
Turning Your Data Into Compelling Stories – SMX Advanced Recap
Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they...
Report: Marketing leaders aren’t keeping up with the speed of data
The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer...
Marketing Day: Messenger now has video ads, Adwords tools for YouTube ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
2018 paid search benchmark report from Adthena — How do you compare?
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow...
