Pinterest taps market research firm IRI to measure offline sales lift
The deal has taken two years to implement but should be significant for CPG advertisers on the platform....
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Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
The social media marketing week in review: A round up of news and announcements you may have...
Why focusing on martech is too myopic
While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer...
Here’s how we prepare for a new decade of marketing innovation
We should not be afraid to take a bolder approach with personalization if we're proactive in creating high standards with our customer's data...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world...
The volatility of online political ads could be TV’s salvation in 2020
Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the...
Soapbox: AI will help marketers focus on being human again
By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and...
Why the retailers closing stores probably won’t see a major e-commerce uptick
There's an underappreciated relationship between online and offline retail....
LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting...
3 questions to ask before committing to martech certifications and enablement programs
With a wide variety of martech learning paths and professional certifications to choose from, these key questions will help marketers find the...
The 2020 Martech Career Study: Please tell us more about your work
We're conducting a survey to get more insight on the roles shaping our...
Boost ROI. Assemble high-performing teams. Exceed expectations.
Join a community of nearly 2,000 senior-level marketers for tactical, practical sessions April 15-17 in San...
Here’s how to modify your e-commerce campaign for B2B and B2C
There are many similarities and relevant tactics to connect businesses with consumers and other...
Google Chrome: Third-party cookies will be gone by 2022
Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy....
Up your email marketing game in 2020
Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm...
Brightcove launches all-in-one video campaign app
Brightcove Campaign integrates with a number of marketing automation platforms....
The evolution of the marketing technologist: How martech roles have changed during the last 5 years
In 2014, MarTech Conference Chair Scott Brinker defined the primary marketing technologist roles. Today we're looking at how those roles -- and...
Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions
See projected impact of making bid or budget changes in your campaigns using these smart bidding strategies....
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...