Performance degradation affecting Salesforce clients
The technology giant is providing regular updates as it works on addressing the...
Jennifer Cannon | Sep 20, 2019 at 4:52 pm ET
Martech: Sales
Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
The social media marketing week in review: A round up of news and announcements you may have...
The pitfalls of surveys and other data traps that could be hurting your marketing
Are you marketing based on what people say or the data that shows what they actually...
YouTube reworks verification requirements, displays verified checkmark more consistently across platform
The new criteria for verification eligibility is focused on a channel's authenticity and prominence....
How marketers are changing agile practices to meet their needs
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their...
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
The company said an outage this week prevented a small percentage of Pixel events from being logged correctly....
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen has also acquired a minor stake in...
Compare 25 top customer data platforms
Learn about benefits of using a customer data platform and find out which one is right for your...
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital...
When to use a hotfix on your site during a sprint (and when not to)
Hotfixes can create chaos internally if things are done hastily and hurt the overall customer...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Google beefs up mobile app insights with new AdMob API
There are now a range of enhanced metrics, such as active users, ad exposures per session, session duration, ARPU and user...
Report: Facebook News Feed getting 60% of total ad spend across Facebook, Instagram
Socialbakers' Social Media Trends report found that Facebook News Feed ads earned the highest CTR compared to Facebook video ads and both...
MarTech East keynote: Better marketing starts with better orchestration
At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success....
Soapbox: ‘Intent’ should be every marketer’s #1 obsession
We need to be focused on what people are looking for and why we’re creating that...
Meet and learn from 1,300+ search marketing experts at SMX East
Connect with prospective clients, partners, even future...
Soapbox: In a world of AI and digital shortcuts, humans crave human interaction
In today's Soapbox, when it comes to customer service, businesses can't forget the importance of human...
YouTube masthead ads hit TV app
The ads will be available as a reserved placement and purchased on a CPM basis....
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?...
Life is like a stack of martech
Scott Brinker shares his views on the state of martech across different organizations and the eight p's of martech....