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Analytics & Conversion

Channel: Analytics & Conversion

Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.

  • Latest

Taco Bell’s new AI, digital transformation: Friday’s daily brief

Plus, Merkle expands its tech...

Chris Wood | Mar 5, 2021 at 10:00 am ET

Call analytics platforms expand their utility

Advances in machine learning are enabling call analytics platforms to do more than ever...

Karen Burka | Feb 5, 2021 at 6:16 pm ET

What can 129 million calls tell us about inbound marketing? A lot, it turns out

We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from...

Sponsored Content: CallRail | Dec 21, 2020 at 7:00 am ET

2021 outlook for digital marketing agencies: the future is bright

The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next...

Sponsored Content: CallRail | Dec 14, 2020 at 7:00 am ET

Why empathy is about meeting the customer on their terms

Centralizing decisions and basing actions on context is key to delivering real value for your...

Sponsored Content: Pegasystems Inc. | Nov 16, 2020 at 7:30 am ET

Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process

From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....

Sponsored Content: Tealium | Nov 13, 2020 at 7:30 am ET

Demandbase launches Demandbase One

A new platform representing the integration of Demandbase and Engagio...

Zapier Profile | Nov 11, 2020 at 10:40 am ET

Building connections between siloed channels, technologies and teams

Integrate CMO Deb Wolf shares her views on the challenges facing today's marketers and the ways they can be overcome....

Sponsored Content: Integrate | Nov 11, 2020 at 7:30 am ET

How Autodesk overhauled its marketing to align for better performance management

Speaking at the MarTech virtual conference, Zoe Marquardt described how the company overcame stubborn challenges....

Sponsored Content: Allocadia | Nov 10, 2020 at 7:30 am ET

How a CDP helps with D2C

Implement a CDP and use insight from customer experience to maneuver to more direct...

Rodric Bradford | Nov 9, 2020 at 3:35 pm ET

How VF Corp made the single customer view a reality

The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data...

Sponsored Content: BlueConic | Nov 5, 2020 at 7:30 am ET

CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed

A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data...

Sponsored Content: Treasure Data | Nov 4, 2020 at 7:30 am ET

How CarParts.com leverages CDP tech to create customer-centric experiences

Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and...

Sponsored Content: Blueshift | Nov 3, 2020 at 7:30 am ET

Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta

The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user...

George Nguyen | Oct 28, 2020 at 3:42 pm ET

How to make your data sing

Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data...

Alan K'necht | Oct 13, 2020 at 8:50 am ET

Weaving processes together: Pega’s outlook

From engaging under-served customers, to emphasizing ethical AI, center-out architectures, and addressing the distributed work...

Kim Davis | Oct 1, 2020 at 1:30 pm ET

Epsilon launches brand consideration metrics at individual level

Said to be an industry...

Kim Davis | Sep 2, 2020 at 10:12 am ET

How connected TV measurement proves its performance marketing potential

Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...

Sponsored Content: SteelHouse | Aug 10, 2020 at 7:30 am ET

Release Notes: Jivox launches purchase predictions for eCommerce

The solution generates and actions real-time purchase...

Rodric Bradford | Jul 31, 2020 at 10:16 am ET

Here’s an alternative to cookies for user tracking

Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it...

Alan K'necht | Jul 30, 2020 at 11:15 am ET
  • Previous Articles »
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