Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...
Analytics & Conversion
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Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
iSpot.tv launches attention-getting analytics for TV ads
Its three new modules track viewers’ attention by measuring when they change the channel or otherwise show lack of...
Lead the charge to use data in every stage of your design process
If you want to have a strong data-driven organization, it's essential to use data throughout your design process. Columnist Brian Massey shares...
Achieve big testing wins by analyzing results by device type
Responsive design sites utilize the same HTML for users, regardless of device -- but that doesn't mean that all users are getting the same...
Live Chat Best Practices for Conversion Rate Optimization
As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great...
Throw a party with your advertising data
If you're hosting a party, you've got to have the perfect guest list -- and your data is the same way. Columnist Adam Grow walks you through how...
The age of analytics democratization
How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it's not everyone, you may need to rethink...
How to use APIs to increase offline conversions
When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital...
It’s ‘dark matter’ that defines a great CX
Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper...
How soft calls to action will save your B2B campaigns
You shouldn't have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it's helpful to offer both and...
Put your value proposition to the test
Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you've got a strong value...
Three must-read ABM trends for 2017
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this...
Voice is an important new channel for brands to measure, but not in a silo
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use...
Identifying top analytics talent in a competitive environment
Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn't focus on what they know...
Google Analytics rolling out ‘ask a question’ to get answers instantaneously
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps....
How to ask survey questions of liars and pretenders
It's easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian...
How to inject urgency into your product pages
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion...
AppsFlyer makes its attribution data more transparent
This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for...
Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and...
Tobii Pro now invisibly tracks users’ eyes in VR
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention...
