Are your acquisition efforts the root of your retention issue?
Here are three ways brands can identify and market to the right customers while also reducing...
Analytics & Conversion
Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
Spotify podcast ads can now track impressions, reach and audience data
The company’s latest offering is a first for the podcast advertising...
2020 Outlook for AI in B2B Marketing
Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live...
Machine learning will free up time to be more strategic with accounts in 2020
Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been...
2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs...
New challenges ahead for attribution with the rise of intelligent tracking prevention
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the...
Businesses need to think differently about customer feedback data in 2020
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you....
The California Consumer Privacy Act goes live in a few short weeks — Are you ready?
There's still time to register! Join us on December 17th for this live...
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales...
Get more done with Agile marketing
Learn how to put Agile to work for your organization. Join us this Wednesday, December 11th , for this live...
Use AI to connect the online-to-offline buying experience
There's still time to register! Join us for this live webinar and learn how to make your search, social and display ad campaigns more...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Paid search trends to watch for the 2019 holiday shopping season
Google Shopping will likely be the star of retail, and Maps will play a larger role for retailers with physical stores, but Amazon is poised to...
Make your remarketing more effective and less annoying with call tracking data
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing...
CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient's evolution beyond its origins as...
Neura converts mobile-location data into time and consumer attention
The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights....
How marketers confront the obstacles of digital customer engagement
Is your organization struggling to deliver a fluid customer journey? You're not...
MasterCard buys SessionM for tighter credit card-loyalty program integration
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of...
Deliver More Relevant Website Experiences by Leveraging Analytics
Join us on Thursday, October 31 at 1:00 PM ET (10:00 AM) for this live...
The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter
Join us on Wednesday, October 23, at 1:00 PM ET (10:00 AM) for this...