Make your remarketing more effective and less annoying with call tracking data
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing...
Analytics & Conversion
Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient's evolution beyond its origins as...
Neura converts mobile-location data into time and consumer attention
The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights....
How marketers confront the obstacles of digital customer engagement
Is your organization struggling to deliver a fluid customer journey? You're not...
MasterCard buys SessionM for tighter credit card-loyalty program integration
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of...
Deliver More Relevant Website Experiences by Leveraging Analytics
Join us on Thursday, October 31 at 1:00 PM ET (10:00 AM) for this live...
The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter
Join us on Wednesday, October 23, at 1:00 PM ET (10:00 AM) for this...
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving...
Get lead scoring data right in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there....
14 industry experts on the future of attribution
Competition for customers’ attention has never been so relentless, or so...
Better data vs. big data: The importance of taking a lean data approach
Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with...
Customer Data Platforms vs. Data Management Platforms
What are CDPs and DMPs? How are they different? Can they work...
Soapbox: We need to be more skeptical about the insights we’re getting
In today's Soapbox, we must understand where our insights come from because we really don't want to be making major decisions based on faulty...
Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud
The company has experienced a number of high-level departures and other challenges recently....
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup...
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Are you making these mistakes with your metrics? Here’s how to avoid them
It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology...
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP's limitations....
From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Live Webinar: Thursday, September 5 at 1:00 PM ET (10:00 AM...