The Future of CX with Larry Ellison
Join Oracle’s CTO and Chairman Larry Ellison and industry leaders for a virtual event exploring the next generation of...
Analytics & Conversion
Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
How to make your data sing
Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data...
Weaving processes together: Pega’s outlook
From engaging under-served customers, to emphasizing ethical AI, center-out architectures, and addressing the distributed work...
Epsilon launches brand consideration metrics at individual level
Said to be an industry...
How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...
Release Notes: Jivox launches purchase predictions for eCommerce
The solution generates and actions real-time purchase...
Here’s an alternative to cookies for user tracking
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it...
Release Notes: Braze boosts orchestration and personalization
Braze seeks to boost empathetic engagement through increased...
The importance of valuing latent orders to successful Amazon Sponsored Products management
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
The Role of Marketing in the All-Digital World
How demand generation strategies have pivoted during these challenging...
CCPA enforcement starts now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to...
Soapbox: Is my data telling me the truth?
How email security programs affected my perception of data...
The Cost of a Bad Lead in 2020–The Demand Marketers Guide
Many marketers and senior leaders are unaware of the hidden costs and negative impact bad leads have on their business and revenue-generation...
How You Drive Revenue While Staying True to Your Brand Purpose
Leverage identity marketing to drive engagement with audiences resulting in revenue and enhanced brand...
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated...
Are you using the optimal mix of marketing channels?
Maximize your campaign response rates and ROI with insights from nearly 600 multichannel...
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think
How can you accurately assess your company’s data needs to find the right CDP...