Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower...
Google's free attribution tool made a big splash in 2017. Where does it stand now?...
AI and machine learning are helping marketers in more ways than you can...
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be...
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process....
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution —...
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of...
Customers will have full-funnel visibility into how their search and social campaigns are driving sales...
The new agency aims to offer "inspiration that is rooted in data-driven...
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear...
The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of...
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline...
Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences....
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain...
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here...
When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs...
