Consumer insights, presentation tips: Thursday’s daily brief
Plus, further thoughts on the great martech...
Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
Plus, further thoughts on the great martech...
Plus, Merkle expands its tech...
Advances in machine learning are enabling call analytics platforms to do more than ever...
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from...
The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next...
Centralizing decisions and basing actions on context is key to delivering real value for your...
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....
A new platform representing the integration of Demandbase and Engagio...
Integrate CMO Deb Wolf shares her views on the challenges facing today's marketers and the ways they can be overcome....
Speaking at the MarTech virtual conference, Zoe Marquardt described how the company overcame stubborn challenges....
Implement a CDP and use insight from customer experience to maneuver to more direct...
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data...
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data...
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and...
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user...
Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data...
From engaging under-served customers, to emphasizing ethical AI, center-out architectures, and addressing the distributed work...
Said to be an industry...
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...
The solution generates and actions real-time purchase...