What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
Analytics & Conversion
Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
The Role of Marketing in the All-Digital World
How demand generation strategies have pivoted during these challenging...
CCPA enforcement starts now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to...
Soapbox: Is my data telling me the truth?
How email security programs affected my perception of data...
The Cost of a Bad Lead in 2020–The Demand Marketers Guide
Many marketers and senior leaders are unaware of the hidden costs and negative impact bad leads have on their business and revenue-generation...
How You Drive Revenue While Staying True to Your Brand Purpose
Leverage identity marketing to drive engagement with audiences resulting in revenue and enhanced brand...
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated...
Are you using the optimal mix of marketing channels?
Maximize your campaign response rates and ROI with insights from nearly 600 multichannel...
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think
How can you accurately assess your company’s data needs to find the right CDP...
Are you effectively monetizing, measuring and maximizing your inbound call volume?
Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls....
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call...
Soapbox: Marketing data overload? Answer 2 questions that will instantly help
Success means having the answer to why the data matters and next steps are needed to turn it into...
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location...
CDP Pro Tips: How to Create a 360° Customer View
Join our expert panel as they sort fact from fiction to tell you what you need to know, including best practices in scoping out the data you...
Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos
With our new environment moving towards more digital distribution, e-commerce, scrutinized marketing spend and hiring freezes – what are the...
Nielsen Annual Marketing Report: Learn how marketers’ trust in digital drives spend, despite challenges
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more...
How to adapt your marketing in the consumer privacy era
The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP....
Using location data to track coronavirus: An opportunity and tremendous risk
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next....