Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements,...
Here are six metrics to help advertisers determine how often - and where in the SERPs - ads are showing up to help identify maximize growth...
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you....
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain...
Who are the major vendors? What should I be looking for? What are the...
Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal...
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also...
Company touts "MTA" solution as the next-generation in campaign measurement and analytics....
The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including...
CRO and growth teams should be cheerleaders for evidence-based decision making, experimentation and the judicious use of data in...
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and...
This new attribution methodology uses machine learning, gives marketers visibility into full-funnel...
Digital giant bets big on shoppable ads, cross-app campaigns and real-time...
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered...
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of...
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site tracking....
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution efforts....
Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of...
By understanding binge purchasing, you can uncover a new metric to measure and predict CLV – and choose which customers to focus on and when....
Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your...
