Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
At MarTech West, Nordstrom's analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective...
The partnership is designed to give auto advertisers on Spotify deeper insights and targeting...
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on...
Advertisers can import data from multiple search and social adverting channels with one...
Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating...
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of...
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of...
Delivering customer growth and value starts with creating a culture of...
Incorporating analytics into your work isn't as challenging as you might think once you find the right resources (and many are...
Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools,...
The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages date both online and...
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter...
Work with partners who can help you build an early warning system for any data issues that arise because your investment is at...
An effective CRM strategy needs to include a way to collect, organize and take action with your...
Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within...
Technology that gives consumers a voice to tell brands what they think helps marketers measure the more valuable nuances below the top-line...
It is important to choose an attribution approach to measure success - and stick to it - because the most common mistake in campaigns is...
A good campaign uses optimized forms (the result of user testing), well-designed chatbots and a data processing strategy that provides useful...
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
The Dummies Guide to Enterprise Customer Data Platforms demystifies in straightforward terms customer data platforms and how they can empower...
