Why empathy is about meeting the customer on their terms
Centralizing decisions and basing actions on context is key to delivering real value for your...
Analytics & Conversion
Everything you need to know about digital marketing analytics. Browse our most recent news stories about marketing analytics platforms and data trends, learn from our expert columnists sharing analytics tools, tips and tactics to measure online performance across multiple channels. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....
Demandbase launches Demandbase One
A new platform representing the integration of Demandbase and Engagio...
Building connections between siloed channels, technologies and teams
Integrate CMO Deb Wolf shares her views on the challenges facing today's marketers and the ways they can be overcome....
How Autodesk overhauled its marketing to align for better performance management
Speaking at the MarTech virtual conference, Zoe Marquardt described how the company overcame stubborn challenges....
How a CDP helps with D2C
Implement a CDP and use insight from customer experience to maneuver to more direct...
How VF Corp made the single customer view a reality
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data...
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data...
How CarParts.com leverages CDP tech to create customer-centric experiences
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and...
Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user...
How to make your data sing
Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data...
Weaving processes together: Pega’s outlook
From engaging under-served customers, to emphasizing ethical AI, center-out architectures, and addressing the distributed work...
Epsilon launches brand consideration metrics at individual level
Said to be an industry...
How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...
Release Notes: Jivox launches purchase predictions for eCommerce
The solution generates and actions real-time purchase...
Here’s an alternative to cookies for user tracking
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it...
Release Notes: Braze boosts orchestration and personalization
Braze seeks to boost empathetic engagement through increased...
The importance of valuing latent orders to successful Amazon Sponsored Products management
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
The Role of Marketing in the All-Digital World
How demand generation strategies have pivoted during these challenging...