Where is Google Attribution?
Google's free attribution tool made a big splash in 2017. Where does it stand now?...
Ginny Marvin | Jan 31, 2019 at 12:25 pm ET
Analytics & Conversion
Riding the wave of AI: Is your marketing campaign as smart as it can be?
AI and machine learning are helping marketers in more ways than you can...
How to create landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be...
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
Crawl, walk, run and fly: The 4 stages of scaling website analytics
It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process....
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...
What’s a CDP? Does your company need one?
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution —...
Back to basics: Measuring your social media efforts with unique acquisition channels
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of...
AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard
Customers will have full-funnel visibility into how their search and social campaigns are driving sales...
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
The new agency aims to offer "inspiration that is rooted in data-driven...
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear...
PureCars launches an attribution platform just for car dealerships
The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of...
Unlock multi-touch attribution with CRM campaign tracking
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline...
Use predictive personalization to drive increased conversion rates
Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences....
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Step up your multichannel marketing game
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain...
Making your analytics work harder and smarter – SMX East 2018
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here...
When it comes to campaign design and measurement, many sizes fit all
When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...