Why brand marketers often win the battle but lose the war
What's the point of CTR if you're not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic...
Analytics & Conversion
Get the most important digital marketing news each day.
Bounce rate: Important metric or junk data?
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K'necht explains how you can put bounce rate...
State of the art methods for measuring mobile and digital marketing
Columnist Aaron Strout sits down with Chuck Hemann, a senior analytics lead at his company, to discuss best practices for mobile and digital...
Unlock the power of 1st and 3rd party data
First-party data is what a company generates through interactions with their customers. It can include transaction data, website visitation,...
Salesforce announces data integrations with Google Analytics 360
A new partnership helps marketers connect online and offline data and create audiences for ad...
Connect with your audience across multiple channels and at scale
Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and...
How to avoid the “Agency Measurement Paradox” and win client confidence
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor...
Testing shows e-commerce navigation doesn’t work the way we think it does
Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme,...
A Google Attribution (and Attribution 360) readiness checklist
With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google's attribution services....
Live Chat Best Practices for Conversion Rate Optimization
As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great...
Closed-Loop Marketing: A Recipe for Growth
The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than...
Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to...
B2B products are facing a CX make-or-break moment. Here’s why
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to...
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP...
iSpot.tv launches attention-getting analytics for TV ads
Its three new modules track viewers’ attention by measuring when they change the channel or otherwise show lack of...
Lead the charge to use data in every stage of your design process
If you want to have a strong data-driven organization, it's essential to use data throughout your design process. Columnist Brian Massey shares...
Achieve big testing wins by analyzing results by device type
Responsive design sites utilize the same HTML for users, regardless of device -- but that doesn't mean that all users are getting the same...
Live Chat Best Practices for Conversion Rate Optimization
As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great...
Throw a party with your advertising data
If you're hosting a party, you've got to have the perfect guest list -- and your data is the same way. Columnist Adam Grow walks you through how...
The age of analytics democratization
How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it's not everyone, you may need to rethink...
