12 pieces of conversion optimization advice you should ignore
Whenever you hear a marketing practice referred to as "easy," it's usually not. Contributor Ayat Shukairy looks at some common CRO...
Ayat Shukairy | Aug 24, 2018 at 5:00 pm ET
Analytics & Conversion
Why the worlds of brand and trade marketing must unite
Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here's how to make this...
You Got The Click! Now What?
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend...
7 easy ways to multiply your conversions
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers....
Compare the top marketing automation tools and platforms
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for...
8 best practices for implementing multi-touch attribution
Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and...
Google announces Google Marketing Platform Partners program
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform...
It’s time for the brand promise to evolve. Again.
Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite...
Blockchain powered Killi wants users to ‘own their identity,’ make money from brands
App wants to bring full transparency and consumer control to data collection on behalf of brands. ...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
Enable attribution across all channels, platforms and devices
It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and...
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution...
Facebook unveils new analytics features, including a tool to track the omnichannel journey
The social media company made this announcement -- and many others -- at F8, its developer conference in San Jose....
New date! Customer data strategies & identity resolution webinar
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...
How to increase B2B form submissions through conversion testing
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion...
Best practices for customer data strategies and identity resolution
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...
State of Digital Marketing Analytics in the Top 1000 Internet Retailers
This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with...
Unleash the power of 1st and 3rd party data
First-party data — it’s what a company generates through interactions with their customers. It can include transaction data, website...
Google Surveys now available in more than 50 countries
Companies can use the free or enterprise paid version to collect consumer insights in more...
Tips for measuring marketing impact to prove ROI
Contributor Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond....