With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving...
Analytics & Conversion
Get lead scoring data right in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there....
14 industry experts on the future of attribution
Competition for customers’ attention has never been so relentless, or so...
Better data vs. big data: The importance of taking a lean data approach
Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with...
Customer Data Platforms vs. Data Management Platforms
What are CDPs and DMPs? How are they different? Can they work...
Soapbox: We need to be more skeptical about the insights we’re getting
In today's Soapbox, we must understand where our insights come from because we really don't want to be making major decisions based on faulty...
Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud
The company has experienced a number of high-level departures and other challenges recently....
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup...
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Are you making these mistakes with your metrics? Here’s how to avoid them
It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology...
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP's limitations....
From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Live Webinar: Thursday, September 5 at 1:00 PM ET (10:00 AM...
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements,...
Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often - and where in the SERPs - ads are showing up to help identify maximize growth...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you....
Simplifying Google Analytics configuration with Google Tag Manager
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain...
Choosing a marketing automation platform
Who are the major vendors? What should I be looking for? What are the...
See how agencies are putting data-driven marketing to work
Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal...
4 steps to becoming an experience brand
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also...