Five indicators of whether you’re doing everything you should with your business’s data
You think you're doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen...
Analytics & Conversion
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Questions are the center of great websites
When you're optimizing a campaign or website, it's easy to become fixated on having all the answers. But columnist Brian Massey explains how...
Lotame and Cint marry survey panel data with DMP data
The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory...
LinkedIn partners with Acxiom for brand targeting
Acxiom says that, as the first-party data house of many brands, it can readily optimize customer...
Two social media attribution models to use instead of single-touch
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best...
Segment can now track users across sites without third-party cookies
The data connection service is employing a common ID for first-party cookies from a brand’s multiple...
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...
Demand generation’s next frontier: 3 ways to tap into social to get more leads
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use...
Top 10 agency must-haves for marketing automation
You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency...
Knoema offers a chatbot interface for its data search engine
Called Yodatai, she’s the latest attempt to make data accessible through...
How to create remarkable offers and increase your conversion rate
From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your...
Datorama adds Genius AI to its marketing data platform
The New York City-based company now provides out-of-the-box smartness that suggests best solutions for improving...
E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its...
Lotame partners with Survata to validate third-party data with users’ survey answers
The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual...
Google launches free Google Attribution, hopes to kick last-click attribution to the curb
Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations....
Eye-tracker Tobii acquires fellow eye-tracker Sticky
Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test...
Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web...
Google Analytics is making it easier to see users across AMP and non-Amp pages
AMP publishers will see some metric adjustments as the change rolls...
If you want to deliver relevant ads, you’ve got to get better at using data
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing...
LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
The consortium is based around a common cookie for its members, to simplify the task of matching cookies to...
