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Analytics & Conversion

  • Latest

The importance of valuing latent orders to successful Amazon Sponsored Products management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...

Andy Taylor | Jul 24, 2020 at 8:05 am ET

What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing...

Pamela Parker | Jul 10, 2020 at 12:33 pm ET

The Role of Marketing in the All-Digital World

How demand generation strategies have pivoted during these challenging...

Digital Marketing Depot | Jul 7, 2020 at 7:32 pm ET

CCPA enforcement starts now and most companies aren’t ready

Unprepared for CCPA? Here is what you need to know and do -- now....

Greg Sterling | Jul 1, 2020 at 5:55 pm ET

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to...

Alan K'necht | Jun 25, 2020 at 11:07 am ET

Soapbox: Is my data telling me the truth?

How email security programs affected my perception of data...

Allison Walter | Jun 18, 2020 at 8:05 am ET

The Cost of a Bad Lead in 2020–The Demand Marketers Guide

Many marketers and senior leaders are unaware of the hidden costs and negative impact bad leads have on their business and revenue-generation...

Digital Marketing Depot | Jun 15, 2020 at 3:03 pm ET

How You Drive Revenue While Staying True to Your Brand Purpose

Leverage identity marketing to drive engagement with audiences resulting in revenue and enhanced brand...

Digital Marketing Depot | Jun 11, 2020 at 9:00 am ET

Call analytics platforms: What are they good for?

Use cases for call analytics platforms are expanding and AI is driving more sophisticated...

Pamela Parker | Jun 4, 2020 at 1:55 pm ET

Are you using the optimal mix of marketing channels?

Maximize your campaign response rates and ROI with insights from nearly 600 multichannel...

Digital Marketing Depot | May 18, 2020 at 10:00 am ET

Why marketers need identity to build consumer trust in a cookieless world

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...

Sponsored Content: Neustar | May 11, 2020 at 7:30 am ET

Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think

How can you accurately assess your company’s data needs to find the right CDP...

Digital Marketing Depot | Apr 17, 2020 at 2:10 pm ET

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls....

Marc Sirkin | Apr 16, 2020 at 11:00 am ET

Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.

Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call...

Marc Sirkin | Apr 8, 2020 at 11:00 am ET

Soapbox: Marketing data overload? Answer 2 questions that will instantly help

Success means having the answer to why the data matters and next steps are needed to turn it into...

Kip Knight | Apr 7, 2020 at 8:10 am ET

Foursquare and Factual merge, CEO Shim to lead combined company

The combined company is the clear market leader for location...

Greg Sterling | Apr 6, 2020 at 4:15 pm ET

CDP Pro Tips: How to Create a 360° Customer View

Join our expert panel as they sort fact from fiction to tell you what you need to know, including best practices in scoping out the data you...

Digital Marketing Depot | Apr 6, 2020 at 3:33 pm ET

Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

With our new environment moving towards more digital distribution, e-commerce, scrutinized marketing spend and hiring freezes – what are the...

Digital Marketing Depot | Apr 3, 2020 at 1:05 pm ET

Nielsen Annual Marketing Report: Learn how marketers’ trust in digital drives spend, despite challenges

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more...

Digital Marketing Depot | Mar 24, 2020 at 1:01 pm ET

How to adapt your marketing in the consumer privacy era

The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP....

Digital Marketing Depot | Mar 20, 2020 at 1:03 pm ET
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