CMO Zone

Marketing Day: Social media ad fatigue, programmatic TV & holiday email subject lines

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing...

Amy Gesenhues | Sep 22, 2017 at 4:00 pm ET

Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 21, 2017 at 4:00 pm ET

Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 20, 2017 at 4:00 pm ET

Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 19, 2017 at 4:00 pm ET

5 futuristic advertising channels and the first rule of advertising dynamics

To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he...

David Rodnitzky | Sep 19, 2017 at 11:38 am ET

Marketing Day: AdWords competitive analysis, micro-moments & Facebook ad targeting news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 18, 2017 at 4:00 pm ET

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing...

Amy Gesenhues | Sep 15, 2017 at 4:16 pm ET

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 14, 2017 at 4:15 pm ET

SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing

Get to Know SurveyMonkey SVP Marketing Communications Bennett...

Amy Gesenhues | Sep 14, 2017 at 3:10 pm ET

What’s better than a marketing tech stack? Your marketing org stack

We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually...

Marketing Land | Sep 14, 2017 at 12:01 pm ET

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 13, 2017 at 4:20 pm ET

8 reasons to attend MarTech this October in Boston

Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. MarTech...

Marketing Land | Sep 13, 2017 at 8:00 am ET

Marketing Day: Facebook Instant Articles update, Google Display Network & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 12, 2017 at 4:00 pm ET

Compare 14 marketing automation platforms

Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email...

Digital Marketing Depot | Sep 12, 2017 at 3:09 pm ET

Here’s your preview of what to expect next month at SMX East

Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in New York City for three days of learning, 50+ sessions,...

Marketing Land | Sep 12, 2017 at 10:00 am ET

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 11, 2017 at 4:05 pm ET

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 8, 2017 at 4:05 pm ET

Marketing Day: Live chat best practices, the holy grail of engagement & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 7, 2017 at 4:00 pm ET

The holy grail of engagement starts with your employees

If your employees aren't engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a...

Karen Steele | Sep 7, 2017 at 11:35 am ET

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 6, 2017 at 4:00 pm ET