CMO Zone

Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 21, 2018 at 4:01 pm ET

60 Minutes segment: Google is a monopoly without question

The segment promotes an image of the company as thuggish and market-manipulating....

Greg Sterling | May 21, 2018 at 2:32 pm ET

Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For...

Digital Marketing Depot | May 21, 2018 at 1:32 pm ET

Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 18, 2018 at 4:00 pm ET

Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 17, 2018 at 4:00 pm ET

Marketing Day: Facebook’s transparency report, Apple News publishers can now use DoubleClick & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 16, 2018 at 4:00 pm ET

Our MarTech recap will make you want to come to Boston

It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and...

Marketing Land | May 16, 2018 at 2:22 pm ET

Marketing Day: Facebook’s new marketing partners, Forrester’s marketing automation report & Amazon news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 15, 2018 at 4:00 pm ET

Marketing Day: E-commerce text ads, Lithium ends Klout service & Facebook suspends 200 more apps

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 14, 2018 at 4:56 pm ET

Work hard and play hard at SMX Advanced

By now, you’ve read about the exceptional agenda and the incredible lineup of speakers coming to SMX® Advanced. But there’s another aspect...

Marketing Land | May 14, 2018 at 4:03 pm ET

Marketing Day: Technical SEO, media strategies & Facebook ad spend since Cambridge Analytica

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 11, 2018 at 4:00 pm ET

Marketing Day: Digital ad revenues, Fuel Cycle’s exchange for third-party tools & GDPR

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 10, 2018 at 4:08 pm ET

Marketing Day: Facebook reorganizes internal teams, video ads & IAB’s Newfronts

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 9, 2018 at 4:05 pm ET

Registration for MarTech is open!

Responsible for implementing marketing technology and operations that drive growth, profitability and extraordinary customer experiences? Then...

Marketing Land | May 9, 2018 at 10:13 am ET

Marketing Day: Instagram’s new messaging features, Facebook Live cross-posts & Google AdWords

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 8, 2018 at 4:00 pm ET

What is ‘Integration Platform as a Service (iPaaS)?’ Learn everything you need to know

It’s no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the...

Digital Marketing Depot | May 8, 2018 at 1:50 pm ET

Marketing Day: Facebook usage report, Amazon Shopping campaigns & Google political ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 7, 2018 at 4:00 pm ET

Act now! SMX Advanced Early Bird rates end Saturday night

Skip the basics and dive into the deep end of search marketing. Attend Search Engine Land’s SMX® Advanced June 11-13 in Seattle. More than...

Marketing Land | May 7, 2018 at 2:41 pm ET

Marketing Day: Instagram’s new payment feature, augmented reality games & Google Assistant

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | May 4, 2018 at 4:05 pm ET

The 5 big disruptions to marketing in 2018

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation....

Digital Marketing Depot | May 4, 2018 at 1:00 pm ET