CMO Zone

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 1, 2017 at 4:15 pm ET

Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 31, 2017 at 4:00 pm ET

Marketing Day: A martech wish list, GroupM viewability standards & Google Home

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 30, 2017 at 4:10 pm ET

Report: Data-Driven Marketing — Push Forward or Fall Behind

It’s no secret that data-driven marketing is top of mind for brand and agency executives. But what is surprising — shocking, in fact...

Digital Marketing Depot | Aug 30, 2017 at 2:52 pm ET

When marketing to people you think you know, don’t be blinded by your own POV

No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really...

Josh Aberant | Aug 30, 2017 at 10:52 am ET

Marketing Day: Marketing automation, personalization tools & the new economy of micro-influence

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 29, 2017 at 4:00 pm ET

As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures

Holly Rollo will be a panelist for the MarTech Boston session, "Digital Marketing and Cybercrime: What Every Marketer Should...

Amy Gesenhues | Aug 29, 2017 at 10:00 am ET

Marketing Day: Email automation, marketing budgets & updates to Facebook Pages

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 28, 2017 at 4:00 pm ET

Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 25, 2017 at 4:00 pm ET

Why emotion is crucial to create brand advocates — and what you can do about it

How do you build loyal brand advocates? Contributor Jim Dicso says it's all about stepping up your customer experience efforts to give your...

Jim Dicso | Aug 25, 2017 at 10:35 am ET

Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 24, 2017 at 4:15 pm ET

Marketing Day: Facebook adds publishers’ logos, IAB’s Podcast Playbook & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 23, 2017 at 4:00 pm ET

Join the marketing technology community at MarTech. Beta rates expire this Saturday!

Join the marketing technology community at MarTech, October 2–4 in Boston. You’ll be able to choose from more than 40 sessions featuring 50...

Marketing Land | Aug 23, 2017 at 12:30 pm ET

Why freelance marketing work could be damaging your personal brand

While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary...

Matt Umbro | Aug 23, 2017 at 10:12 am ET

Marketing Day: Store landing pages, lead nurturing & LinkedIn video

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 22, 2017 at 4:00 pm ET

Navigating the disruptive world of martech

The Martech Power Pack helps you understand the complex convergence of marketing, technology and...

Marketing Land Staff | Aug 22, 2017 at 1:49 pm ET

Marketing Day: Data reports, ad copy & the martech landscape with Scott Brinker

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing...

Amy Gesenhues | Aug 21, 2017 at 4:00 pm ET

Marketing Day: Robots replacing marketers, interactive native content & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 18, 2017 at 4:10 pm ET

Marketing Day: Facebook to penalize fake video posts, Quora ad news & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 17, 2017 at 4:05 pm ET

Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Aug 16, 2017 at 4:05 pm ET