CMO Zone

Marketing Day: Facebook security breach, the 4 forces of marketing operations & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 28, 2018 at 4:00 pm ET

Marketing Day: Mobile FM radio ads, Snapchat e-commerce ads & an IAS media quality report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing...

Amy Gesenhues | Sep 27, 2018 at 4:00 pm ET

Connect with the best and brightest marketers at SMX East

You are part of an exclusive community — a community of passionate, creative, driven search marketers eager to learn the latest tactics to...

Marketing Land | Sep 27, 2018 at 1:25 pm ET

Marketing Day: Facebook Stories Ads, Amazon Alexa & US privacy legislation

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 26, 2018 at 4:05 pm ET

7 ways to use dynamic content and multiply your conversions

Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them...

Digital Marketing Depot | Sep 26, 2018 at 2:24 pm ET

Join us next week at MarTech for expert-level strategies and insights

Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the...

Scott Brinker | Sep 25, 2018 at 5:22 pm ET

Marketing Day: Instagram co-founders exit company, Snapchat partners with Amazon & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 25, 2018 at 4:05 pm ET

Marketing Day: Facebook video Ad Breaks, a holiday sales report & Twitter fixes a bug

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 24, 2018 at 4:00 pm ET

Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 21, 2018 at 4:00 pm ET

Adobe to acquire Marketo for $4.75 billion

After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on...

Amy Gesenhues | Sep 20, 2018 at 5:42 pm ET

Report: Digital now makes up 51% of US ad spending

Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders....

Greg Sterling | Sep 20, 2018 at 4:44 pm ET

Marketing Day: Twitter tests Timeline Ads, EU investigates Amazon & Pinterest Shop the Look Pins

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Sep 20, 2018 at 4:00 pm ET

Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar

How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing...

Digital Marketing Depot | Sep 20, 2018 at 2:18 pm ET

How to strategically disagree with a client so everyone wins

We all argue now and then, but how do you keep the parties in the conversation from doubling down? Use these strategies to avoid doubling down...

Matt Umbro | Sep 20, 2018 at 11:15 am ET

Sharpen your digital marketing skills with an SMX East workshop

Passion drives you to become a more accomplished marketer, grow your career and go the extra mile. You’re the reason we created the SMX® East...

Marketing Land | Sep 19, 2018 at 4:49 pm ET

Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Sep 19, 2018 at 4:00 pm ET

Marketing Day: Facebook slapped with EEOC complaint, Instagram launches shopping channel & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Sep 18, 2018 at 4:00 pm ET

Marketing Day: Amazon Storefronts, two new ad formats for Google, addressable TV & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Sep 17, 2018 at 4:00 pm ET

MarTech kicks off in 2 weeks… will we see you there?

Discover, learn and connect with 1,300 marketers like you at MarTech®, October 1-3 in Boston. Attend 60 strategic presentations and keynotes,...

Scott Brinker | Sep 17, 2018 at 3:28 pm ET

Marketing Day: Twitter pushes video content, Facebook fixed a bug, ideal target markets & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Sep 14, 2018 at 4:00 pm ET