CMO Zone

Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 27, 2018 at 4:06 pm ET

Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 26, 2018 at 4:00 pm ET

4 must-do’s for marketing budget planning

The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to...

Digital Marketing Depot | Jul 26, 2018 at 12:49 pm ET

Marketing Day: Facebook video feature, Twitter API, new ironSource platform & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 25, 2018 at 4:00 pm ET

Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 24, 2018 at 4:00 pm ET

Hurry, lowest rates for MarTech won’t be around for long!

The MarTech® Conference is coming to Boston October 1-3. If you’re planning to attend, do yourself a favor: Register by Saturday and save a...

Marketing Land | Jul 24, 2018 at 8:00 am ET

Marketing Day: Ask an SMXpert, Google releases AMP stories, smartphone duopoly & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 23, 2018 at 4:00 pm ET

Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 20, 2018 at 4:11 pm ET

Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 19, 2018 at 4:00 pm ET

Marketing Day: SMX East coming to NYC, Google penalty, Oracle Responsys aggregator & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 18, 2018 at 4:08 pm ET

SEO & SEM experts are coming to NYC! Are you?

Search marketing has never been more important… or more complex. Staying on top of all the new tools, technologies and trends is a huge...

Marketing Land | Jul 18, 2018 at 1:59 pm ET

Marketing Day: Amazon Prime Day, Twitter takes a hit & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 17, 2018 at 4:05 pm ET

Connect with passionate marketers — rates increase next week!

There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing...

Marketing Land | Jul 17, 2018 at 12:29 pm ET

Marketing Day: Facebook Ads Manager, B2B influencers & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 16, 2018 at 4:19 pm ET

Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 13, 2018 at 4:00 pm ET

How to implement an Account-Based Marketing strategy

Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to...

Digital Marketing Depot | Jul 13, 2018 at 1:51 pm ET

Marketing Day: Facebook fined, SMX Advanced recap, blockchain consortium & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 12, 2018 at 4:01 pm ET

You’ll love what the MarTech agenda has to offer

Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation...

Marketing Land | Jul 12, 2018 at 3:14 pm ET

Marketing Day: Instagram expands ads, Amazon Prime Day, Google Marketing Live & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Debra Mastaler | Jul 11, 2018 at 4:07 pm ET

Key Marketing Ops Capabilities to Boost Revenue

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’...

Digital Marketing Depot | Jul 11, 2018 at 1:22 pm ET