Leveraging customer content, old martech myths: Thursday’s daily brief
Plus, submit your session pitch for our fall MarTech...
Content Marketing
Everything you need to know about content marketing. Browse our most recent news stories and expert columns about the most popular content marketing trends, tools and tactics. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as...
How e-books can provide actionable value to B2B buyers
People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing...
Actionable value from e-books, martech subway map: Friday’s daily brief
Plus, HUMAN’s new fraud-busting...
How Equinox pivoted from clubs to content
Using collaboration service Airtable, the in-person fitness brand rapidly re-thought its digital...
How a podcast can add value to your marketing
If you're betting big on webinars or podcasts, make sure you can add value...
Another 3rd-party cookie replacement, and about going digital-first: Wednesday’s daily brief
Good morning, marketers, I guess we should start taking Clubhouse seriously. I’ve seen an influx of stories about opportunities on the new...
Please don’t fill new channels with bad creative
TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and...
Getting off on the right foot with DAM
Taking the first steps to kick off, or refine, your digital asset management...
One view of the future of events: niche and hybrid
There are still many questions to be answered about the events landscape...
The importance of governance for digital asset management
A taxonomy, and governance to ensure its proper use, are foundational for...
Sitecore announces headless CMS offering
Experience Edge offers hybrid headless...
Be a digital marketing winner with these 3 powerful video storytelling strategies
Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the...
Beyond the relaunch: Evolve your web strategy toward regular iteration
Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web...
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of...
Sitecore delivers product news against a shifting business landscape
Sitecore talks product at Symposium against a background of how brands must learn to...
7 marketing trends for 2021
For example, successful marketers will be those who invest in agile marketing strategies, Deloitte Insights...
How marketers can get the highest ROI out of podcasts
Planning, content and guest selection are at the foundation of a successful podcast...
Stackie winners get creative, highlight how martech maps with customer journeys, more
But all of this year’s entries show just how connected a company’s martech stack is to its values, operations and customer...