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Content Marketing
Everything you need to know about content marketing. Browse our most recent news stories and expert columns about the most popular content marketing trends, tools and tactics. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
Taboola Trends launches to offer free ‘A/B insights’ into video, image, text creatives
The tool uses the company's global traffic to show which creatives drive higher...
Email-driven content marketing for SMBs
Learn which digital content types are most...
Are these 5 content marketing myths holding you back?
Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success....
Shutterstock launches Smart Brief, collaborative tool for creative briefs
The tool employs automated technology to accelerate the traditional creative collaboration process....
Competitor content analysis: Here’s what you can learn
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search...
Once you’ve defined your ideal customer, it’s buyer activity that matters most
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences...
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing....
Does the 9th Circuit’s new decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open...
Learn how to turn customer reviews into customer insights with sentiment analysis
Join us on Thursday, September 5 at 1:00 PM ET (10:00 AM PT) for this live...
Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for marketers
The "Create a podcast" button discovered in the Spotify app would allow users to create podcasts via Anchor, an app Spotify purchased in...
Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
The call isn't dead, just unsolicited calling....
Choosing a CMS
A step-by-step guide to finding the right system for your organization’s...
ABM goes mainstream: What have we learned and what’s next?
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals....
Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
25% of listeners have bought products discovered through podcast...
LinkedIn Sales Navigator will now surface more content for sales teams to share
LinkedIn is integrating Elevate, its content-sharing app, into Sales...
What’s the right approach to online marketing for your business?
Don't fall into the trap of the latest marketing hack. Here's a look at a few reliable marketing approaches that get consistent...
How to advertise to an audience with an 8-second attention span
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention...
Here’s why the demand for diversity is driving digital marketing success
Evaluating a few key questions can help your team create respectful, inclusive and more effective marketing...