How to develop the content your target audience actually wants
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
Digital Marketing Depot | Jul 8, 2019 at 1:30 pm ET
Content Marketing
Everything you need to know about content marketing. Browse our most recent news stories and expert columns about the most popular content marketing trends, tools and tactics. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
TINT introduces solution to quickly build UGC-driven web experiences
The new Experience Builder is a no-coding-required platform for developing web pages centered on user generated...
7 steps to a successful website launch
Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall...
10 steps to ABM success (hint: it’s not complicated)
Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM...
U.S. podcast ad revenue grew by 53% in 2018
The market totaled $479 million last year and is predicted to exceed $1 billion in...
Canva urges users to change passwords following data breach affecting up to 139 million users
The cyber attack comes on the heels of the company's recent acquisition of Pexels and Pixabay, underscoring Canva's efforts to engage more...
The 3 Ps to growing your agency – position, price and pitch
Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for...
Here’s why truth in brand storytelling matters
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to...
Airbnb’s new video strategy lets experience and branding drive profits
Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last...
Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
Study reported that 78 percent of listeners say they don’t mind podcast...
Screening the screenless: Marketing’s next frontier
Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant...
Make your content better with social media and marketing automation
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
We can’t live without digital media, but why would we want to?
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and...
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right...
Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence
Fortune favors the influencer – especially when combined with an unusual experiential marketing tactic and a new pair of sneakers....
Learn how to discipline your story to serve your digital transformation
Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you...
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to connect to consumers in new ways – but pay attention to the...
Content development tips for Account Based Marketing
Create personas for each buyer tier and build content for them, but don't forget to personalize your website for target...
Spotify acquires Parcast storytelling podcast studio
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the...
Reaching the elusive digitally-driven millennial consumer
Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous...