Why content marketers don’t want instant gratification
When marketers set realistic expectations, they’re in a better spot to succeed long term....
Henry Bruce | Dec 12, 2018 at 8:10 am ET
Content Marketing
Everything you need to know about content marketing. Browse our most recent news stories and expert columns about the most popular content marketing trends, tools and tactics. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
The new best practices for digital brand storytelling
People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time....
Chevron storytelling uses purposeful immersive experiences to engage stakeholders
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron...
5 predictions for B2B marketing in 2019
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming...
Measuring return on content: It’s simpler (and more important) than you think
Here are some steps you can take to avoid the consequences of neglecting attribution in the...
Breaking through with meaningful content marketing in the age of storytelling
A conversation on the state of story-driven content with analyst and author Brian...
Stop monthly newsletters: Learn how to make the most of your email list
Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer's journey, and providing...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Marketers struggle to keep up with content creation demand for their personalization efforts
Businesses may need to invest more resources in content creation...
We’re hiring: Help digital marketers advance their thought leadership
Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands...
How to turn negative online reviews into marketing wins
It's tempting to fall into a funk when your business receives a negative review. Here's how to turn things around and benefit from critical...
iHeartMedia to acquire Stuff Media as podcasting continues its rise
Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement...
Target acquired: How to define and use your ideal target market
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create...
HubSpot adds on-board video capability with Vidyard integration
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot...
How to find good writers and other content marketing struggles
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters to help...
8 ways to use content to skyrocket user engagement
Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content...
Content manager checklist: 10 things to do before you hit publish
Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of...
SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads
Thinking about adding video advertising to your marketing mix? Contributor Joe Martinez shares the video marketing tips he picked up from the...
Be careful what content you cut from your site
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic...
5 Tips to Choosing Your Winning Business Domain Name
Making a great first impression starts with your domain...