Programmatic TV is the future: Here’s how to capitalize on the opportunity
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your...
Display Advertising
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Everything you need to know about display based advertising. Browse our most recent news stories and expert columns on trends in display advertising, including banner ads, pre-roll video ads, retargeting and remarketing. Refer to our library of How To Guides for marketers employing display advertising campaigns to make an impact with consumers online.
Display advertising: 3 ways to improve your campaign targeting
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting...
Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad...
Ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
Major industry groups say Apple is instituting "opaque and arbitrary standards for cookie handling" that threaten the internet...
Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and...
Google Display Network: An optimization and fraud-avoidance guide
Columnist Ratko Vidakovic highlights issues that can potentially arise during a GDN campaign and discusses ways to optimize your display...
Storytelling for action: Why brands need to tell a complete story
Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed...
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption
To accelerate publishers' slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth...
Avoid programmatic fraud with these strategic tips
Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it....
Yelp introduces custom (local) audiences for national advertisers
The company is making its local search data available to brands and enterprises for targeting via exchanges....
Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers
The beta is aimed at publishers who prioritize user...
GroupM sheds light on its updated viewability standards for display & video ads
The updates come, in part, in response to speedy scrolling habits on mobile social feeds and highlight tensions arising on the video...
Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry...
P&G fought online advertising, and online advertising won
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn't broken,...
Quora launches retargeting for advertisers
Advertisers can build audience lists and create ads targeted to segments of past site visitors....
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid...
Google’s big gamble on ad blocking and why you should care
Google's plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what...
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
Trustworthy Accountability Group says registration applications are up 75% since...
It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative
Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why...
P&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is responding
Procter & Gamble's results further highlighted problems in programmatic and the digital advertising supply chain. Various initiatives are...
