Improving the customer experience means getting search right
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares...
Display Advertising
Everything you need to know about display based advertising. Browse our most recent news stories and expert columns on trends in display advertising, including banner ads, pre-roll video ads, retargeting and remarketing. Refer to our library of How To Guides for marketers employing display advertising campaigns to make an impact with consumers online.
Winning the social media marketing game
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to...
Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never...
Should marketers own programmatic accounts as they do with SEM & Social?
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media...
SMX Advanced recap: Audience targeting in a privacy-centric world
Contributor Keri Morgret recaps a session covering new developments in audience targeting and how tracking changes will affect the way you use...
Here’s how to use custom intent audiences in your GDN campaigns
Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability....
The five facets of media
A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain...
Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms
Apple shores up its pro-privacy, anti-tracking...
Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report
Trends marketers should be paying attention to in the year...
DoubleClick Bid Manager opens up digital audio ad buying globally
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play...
Google holds an AMA-style meeting with dozens of publishers on GDPR
We have obtained the follow up letter Google sent to publishers who...
Google is testing ads in its app Feed
The Google Feed offers up an un-tapped source of mobile ad...
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad...
WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
With the industry still reeling from brand safety concerns last year, WFA's Global Media Charter spells out eight principles it wants...
All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
Publishers keep 100 percent of ads they sell directly in their Apple News...
Amazon poised to launch new retargeting ad product — [report]
Amazon’s advertising business grew 60 percent in 2017 to $1.7...
Google issues updated GDPR guidance to publishers on how to gain consent from users
Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with...
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US....
What is ad effectiveness, and how does it help your business?
Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their...
How dynamic creative will (finally) reach the tipping point
Despite widespread agreement about the benefits of dynamic creative, it's never really taken off in display. Contributor Joe Sabol explains why...
