Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech...
Display Advertising
Everything you need to know about display based advertising. Browse our most recent news stories and expert columns on trends in display advertising, including banner ads, pre-roll video ads, retargeting and remarketing. Refer to our library of How To Guides for marketers employing display advertising campaigns to make an impact with consumers online.
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center...
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...
Did the Facebook Ads boycott actually work?
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's...
ABM’s corporate IP problem
Demandbase, Terminus and 6Sense...
COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simplifi's CEO about...
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for...
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of...
Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related...
Google to prohibit demographic, zip code targeting for housing, employment, credit ads
The update will roll out in the U.S. and Canada this...
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic....
Nearly two-thirds of online publishers saw lower CPMs in early May
Though they're ticking back up, decreased CPMs are still a buying...
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers...
Sonic Branding: Leverage the power of audio in your marketing strategy
Learn how sound can play an important role in differentiating your brand from...
Advertisers signal glimmers of optimism
Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next...
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is...
Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
This year,the company says it has removed "tens of millions" of COVID-19 related...
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression...
Google pushes out Google Ads API v1 sunset date
Developers will have more time to migrate to v2 due to the coronavirus...
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It's not the right tool for addressing conversion rate volatility during this time. Here's...