Google adds pay for conversions bidding in Display campaigns
Advertisers can pay for conversions rather than clicks or impressions....
Ginny Marvin | Dec 14, 2018 at 10:05 am ET
Display Advertising
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YouTube drops paywall from some Originals, explores advertising
The details are still in the works, but some programs will become...
Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot botnets....
Help us understand how digital agencies are evolving: Take our survey
If you work at a digital agency, we want to hear from you....
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
The fullscreen ad format is now available to all...
How long will the brand safety conversation continue?
Every brand will have a nuanced definition of a safe online environment and that's where the complexity of this topic...
Hooked on a feeling: The forgotten factor in online advertising
We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or...
It takes a village: Story creation in the digital age
Marketers must define the rules that govern the narrative space between brand and...
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Study confirms brands’ worst fears about unsafe content
Ads placed in front of or beside unsafe content triggered a range of negative consumer...
AdSense users will have to submit all new sites for verification
No more adding existing code to new sites without AdSense review and approval....
Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight...
The power of disruptive digital narrative
The key to creating more engaging online stories may be letting your audience fill in the...
How to integrate online and offline for the best overall result
Remember the days when the "dinosaurs" of traditional media had to learn digital ways? Now digital natives must get educated about billboards,...
Google lets advertisers set custom viewability criteria in Display & Video 360
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all...
How marketers cope in an increasingly-skippable advertising environment
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences...
Amazon now 3rd-biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep...