Sonic Branding: Leverage the power of audio in your marketing strategy
Learn how sound can play an important role in differentiating your brand from...
Display Advertising
Everything you need to know about display based advertising. Browse our most recent news stories and expert columns on trends in display advertising, including banner ads, pre-roll video ads, retargeting and remarketing. Refer to our library of How To Guides for marketers employing display advertising campaigns to make an impact with consumers online.
Advertisers signal glimmers of optimism
Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next...
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is...
Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
This year,the company says it has removed "tens of millions" of COVID-19 related...
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression...
Google pushes out Google Ads API v1 sunset date
Developers will have more time to migrate to v2 due to the coronavirus...
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It's not the right tool for addressing conversion rate volatility during this time. Here's...
Retargeting in 2020: Key Insights to Help You Succeed
Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple...
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences...
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending...
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go...
Criteo pivot hints at ad tech’s future in a regulated, cookie-free world
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...
Vox Media’s new ad network connects advertisers to local media audiences
Concert Local is extension of Concert, Vox Media's publisher-led programmatic ad platform....
Uber’s new digital OOH unit brings location-targeted ads to car-top screens
Suddenly, the market for programmatic taxi-top advertising is accelerating....
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...
Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV
The partnership will combine Tapad's identity resolution platform with AcuityAds' targeting solutions, with a focus on CTV....
DoubleVerify launches CTV certification program to help curb ad fraud
The first ad tech platforms to be certified include Amobee, MediaMath, SpotX, The Trade Desk and Xandr....
Pinterest taps market research firm IRI to measure offline sales lift
The deal has taken two years to implement but should be significant for CPG advertisers on the platform....
Google Chrome: Third-party cookies will be gone by 2022
Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy....