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Display Advertising

Channel: Display Advertising

Everything you need to know about display based advertising. Browse our most recent news stories and expert columns on trends in display advertising, including banner ads, pre-roll video ads, retargeting and remarketing. Refer to our library of How To Guides for marketers employing display advertising campaigns to make an impact with consumers online.

  • Latest

Unified ID 2.0, ecommerce Shopper Experience: Thursday’s daily brief

Plus, Yelp expands Waitlist for disrupted...

Chris Wood | Feb 25, 2021 at 10:00 am ET

How to kickstart your channel on Roku and stand out: A comprehensive guide

Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional...

Sponsored Content: Allroll | Oct 28, 2020 at 11:13 am ET

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

The new products and features are further indication of Google's machine learning...

Ginny Marvin | Oct 7, 2020 at 9:03 am ET

Microsoft Advertising adds brand safety with IAS partnership

Audience Network ads will be blocked from pages deemed to have moderate or high brand...

Ginny Marvin | Sep 28, 2020 at 11:22 am ET

Google custom audiences, the combo of custom affinity and custom intent audiences, now live

How custom audiences work for Display, Discovery, Gmail and YouTube...

Ginny Marvin | Sep 15, 2020 at 4:48 am ET

The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that...

Kim Davis | Aug 18, 2020 at 11:23 am ET

Ad industry groups launch effort to push for addressable media standards

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech...

Ginny Marvin | Aug 4, 2020 at 10:11 am ET

Will Google’s Ad Disclosure schema catch on?

It's among several initiatives the company is working on as privacy takes center...

Ginny Marvin | Aug 3, 2020 at 10:01 am ET

Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...

Ginny Marvin | Jul 31, 2020 at 8:00 am ET

Did the Facebook Ads boycott actually work?

Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's...

Greg Sterling | Jul 30, 2020 at 6:38 am ET

ABM’s corporate IP problem

Demandbase, Terminus and 6Sense...

Kim Davis | Jul 27, 2020 at 2:04 pm ET

COVID is accelerating TV advertising’s transformation into an addressable medium

"They come for the targeting and stay for the attribution," says Simplifi's CEO about...

Greg Sterling | Jul 17, 2020 at 3:23 pm ET

Google’s 3D Swirl ad format now available in DV360

The interactive ads are available in three sizes for...

Ginny Marvin | Jul 10, 2020 at 2:31 pm ET

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The company offers unique in-store digital merchandising at the point of...

Greg Sterling | Jul 7, 2020 at 5:54 pm ET

Black Lives Matter content: Latest in unintended brand safety consequences

Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related...

Ginny Marvin | Jun 15, 2020 at 4:14 pm ET

Google to prohibit demographic, zip code targeting for housing, employment, credit ads

The update will roll out in the U.S. and Canada this...

Ginny Marvin | Jun 12, 2020 at 11:10 am ET

Online ad revenue was almost $125 billion in 2019 but growth is slowing

About 70% of ads appeared on mobile devices and 82% were programmatic....

Greg Sterling | May 29, 2020 at 9:31 am ET

Nearly two-thirds of online publishers saw lower CPMs in early May

Though they're ticking back up, decreased CPMs are still a buying...

Greg Sterling | May 29, 2020 at 9:25 am ET

Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery campaigns are available to all advertisers...

Ginny Marvin | May 27, 2020 at 5:21 pm ET

Sonic Branding: Leverage the power of audio in your marketing strategy

Learn how sound can play an important role in differentiating your brand from...

Digital Marketing Depot | May 26, 2020 at 2:35 pm ET
  • Previous Articles »
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