Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV
The partnership will combine Tapad's identity resolution platform with AcuityAds' targeting solutions, with a focus on CTV....
Display Advertising
Everything you need to know about display based advertising. Browse our most recent news stories and expert columns on trends in display advertising, including banner ads, pre-roll video ads, retargeting and remarketing. Refer to our library of How To Guides for marketers employing display advertising campaigns to make an impact with consumers online.
DoubleVerify launches CTV certification program to help curb ad fraud
The first ad tech platforms to be certified include Amobee, MediaMath, SpotX, The Trade Desk and Xandr....
Pinterest taps market research firm IRI to measure offline sales lift
The deal has taken two years to implement but should be significant for CPG advertisers on the platform....
Pop-up ads: Why everyone hates them and why they’ll never die
With the right strategy, pop-up ads can actually be effective but you have to figure out how to provide value and minimize...
Spotify latest platform to halt political ads
The company said it will pause political advertising in early 2020....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools
Tools help publishers comply with with 'do not sell my data' rules under new CA law. ...
Stock photo service Unsplash launches image-based advertising for brands
The new offering could bring visibility to brand content that users might not see...
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...
Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers -- in plain...
Pandora is asking users to say ‘yes’ to interactive audio ads
Listeners must verbally engage to hear the rest of the...
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past year....
Google extends optimization score to Display campaigns
Display-specific recommendations are also now...
Win the brand battle during the holiday shopping wars
Here are five strategies for building the holiday spirit of your brand with captivating communications while also navigating the pitfalls of the...
Is it time to consider an identity resolution platform?
Learn about benefits of using an identity resolution platform and find out which one is right for your...
Social now dominates $57.3 billion U.S. programmatic display market
In-app targeting that doesn't rely on third-party cookies has helped social (namely, Facebook) leap over open web programmatic buying....
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
TripAdvisor launches self-service ad platform for SMBs
It presents display ads but the audience intent profile is closer to search marketing....
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and...
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third...