Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is resticted....
Ginny Marvin | Aug 21, 2019 at 9:00 am ET
Display Advertising
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Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video....
Survey: 90% of consumers tell brands to stay away from extreme, offensive content
However, reactions vary by types of content including, terrorism, racism, porn, drugs, gambling, hate speech and politics....
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file implementations....
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated...
Parallel tracking for Google display ads: Mandatory as of July 31
A friendly reminder that the cutover is fast...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields...
Why Meeker sees e-commerce, digital ad revenues slowing down
The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated...
Google DV360 testing 3D and YouTube live stream display ad formats
A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads....
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange....
What Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisers
The acquisition will give advertisers the ability to use Amazon’s data from searches and purchases to target audiences beyond its own...
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient...
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates....
Google Display & Video 360 adds more tools to streamline cross-screen TV buys
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV...
The Future of Display Advertising
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including...
Google shares details on how first price auctions in Google Ad Manager will work
Says it is working with partners and still plans to complete the transition to first price this...
Ad fraud war wages on: More fraud to be stopped than successful in 2019
Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad...
Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt
The ads.txt standard will be the default setting for campaigns in Display & Video 360 as of...
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns....