The power of disruptive digital narrative
The key to creating more engaging online stories may be letting your audience fill in the...
Display Advertising
Everything you need to know about display based advertising. Browse our most recent news stories and expert columns on trends in display advertising, including banner ads, pre-roll video ads, retargeting and remarketing. Refer to our library of How To Guides for marketers employing display advertising campaigns to make an impact with consumers online.
How to integrate online and offline for the best overall result
Remember the days when the "dinosaurs" of traditional media had to learn digital ways? Now digital natives must get educated about billboards,...
Google lets advertisers set custom viewability criteria in Display & Video 360
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all...
How marketers cope in an increasingly-skippable advertising environment
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences...
Amazon now 3rd-biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep...
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business...
4 lessons learned from 200,000 Amazon beauty, personal care product pages
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this...
Oath combines its ad tech assets under new Oath Ad Platforms brand
The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly...
As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again
The advocacy group undermines Google's claims that its systems are robust and can quickly detect and take down fake accounts....
Amazon streamlines ad products under new Amazon Advertising brand
So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified...
Here’s why you should crowdsource your programmatic creatives
Maybe you've experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising...
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad...
The science of storytelling
The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
Google allows advertisers to buy ads.txt authorized-only inventory
Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt...
Improving the customer experience means getting search right
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares...
Winning the social media marketing game
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to...
Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never...
Should marketers own programmatic accounts as they do with SEM & Social?
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media...
