Retargeting in 2020: Key Insights to Help You Succeed
Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple...
Display Advertising
Everything you need to know about display based advertising. Browse our most recent news stories and expert columns on trends in display advertising, including banner ads, pre-roll video ads, retargeting and remarketing. Refer to our library of How To Guides for marketers employing display advertising campaigns to make an impact with consumers online.
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences...
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending...
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go...
Vox Media’s new ad network connects advertisers to local media audiences
Concert Local is extension of Concert, Vox Media's publisher-led programmatic ad platform....
Uber’s new digital OOH unit brings location-targeted ads to car-top screens
Suddenly, the market for programmatic taxi-top advertising is accelerating....
Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV
The partnership will combine Tapad's identity resolution platform with AcuityAds' targeting solutions, with a focus on CTV....
DoubleVerify launches CTV certification program to help curb ad fraud
The first ad tech platforms to be certified include Amobee, MediaMath, SpotX, The Trade Desk and Xandr....
Pinterest taps market research firm IRI to measure offline sales lift
The deal has taken two years to implement but should be significant for CPG advertisers on the platform....
Pop-up ads: Why everyone hates them and why they’ll never die
With the right strategy, pop-up ads can actually be effective but you have to figure out how to provide value and minimize...
Spotify latest platform to halt political ads
The company said it will pause political advertising in early 2020....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools
Tools help publishers comply with with 'do not sell my data' rules under new CA law. ...
Stock photo service Unsplash launches image-based advertising for brands
The new offering could bring visibility to brand content that users might not see...
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...
Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers -- in plain...
Pandora is asking users to say ‘yes’ to interactive audio ads
Listeners must verbally engage to hear the rest of the...
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past year....
Google extends optimization score to Display campaigns
Display-specific recommendations are also now...