The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and...
Display Advertising
Everything you need to know about display based advertising. Browse our most recent news stories and expert columns on trends in display advertising, including banner ads, pre-roll video ads, retargeting and remarketing. Refer to our library of How To Guides for marketers employing display advertising campaigns to make an impact with consumers online.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third...
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
Google to address ad frequency with machine learning when cookies aren’t available
The feature will launch first in Display & Video and eventually come to Google...
Google AdSense publishers can now turn on Auto ads without new code
New controls and reporting features for the machine learning-driven ad placements are also rolling out....
MediaMath commits to 100% accountable, addressable media supply chain by end of 2020
The company said it will implement a persistent, portable user-level ID across desktop, mobile and...
ANA announces new measurement division to enable industry standards, accountability
The division aims to deliver measurement-focused products and services to ANA members....
Cleaning up digital ad pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives...
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad...
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is resticted....
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video....
Survey: 90% of consumers tell brands to stay away from extreme, offensive content
However, reactions vary by types of content including, terrorism, racism, porn, drugs, gambling, hate speech and politics....
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file implementations....
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated...
Parallel tracking for Google display ads: Mandatory as of July 31
A friendly reminder that the cutover is fast...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields...
Why Meeker sees e-commerce, digital ad revenues slowing down
The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated...
Google DV360 testing 3D and YouTube live stream display ad formats
A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads....
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange....