Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
Display Advertising
Get the most important digital marketing news each day.
[Updated] 5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just...
Report: Native ad buying surges 74%, programmatic slips 12%
Brand safety concerns are seen as cause of programmatic...
The 7 rules of respectful marketing
As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer...
Google bars AdSense publishers from using pop-under ads
Google ads also may not be served in pop-unders or...
The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it
A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad...
Attributing affiliate value: Looking beyond consumer journey position
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing...
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new...
Google goes after mobile native advertising with new AdSense formats
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads....
TAG launches tool to help keep ads off apps that pirate content
Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply...
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory...
7 things marketers need to know about Google’s Smart display campaigns, direct from Google
Google rolled out Smart display campaigns in April. Columnist and Googler Matt Lawson answers some FAQs about these automated display...
Timeline: Google’s ongoing efforts to address brand safety on YouTube
Addressing brand safety took on a new urgency after an advertiser revolt in the spring of 2017. Here's the rundown of what the company has done...
Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
Combined, the publishers deliver an audience of more than 150 million signed-in...
Is retargeting dying?
Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are...
Pega, Merkle launch Unified Data Management Platform
The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other...
IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
Q1 digital ad revenues close in on $20...
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of...
Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the...
The brand safety problem is bigger than the news cycle — and so are the solutions
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it's an ongoing issue with no...
