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Display Advertising

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Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is...

Ginny Marvin | May 1, 2020 at 5:50 am ET

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

This year,the company says it has removed "tens of millions" of COVID-19 related...

Ginny Marvin | Apr 30, 2020 at 3:23 pm ET

Google Ads Data Hub testing audience lists for display campaigns, adding new features

Advertisers will soon be able to run queries on same-day impression...

Ginny Marvin | Apr 16, 2020 at 5:37 pm ET

Google pushes out Google Ads API v1 sunset date

Developers will have more time to migrate to v2 due to the coronavirus...

Ginny Marvin | Apr 8, 2020 at 10:19 am ET

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

It's not the right tool for addressing conversion rate volatility during this time. Here's...

Ginny Marvin | Apr 6, 2020 at 4:00 pm ET

Retargeting in 2020: Key Insights to Help You Succeed

Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple...

Digital Marketing Depot | Mar 31, 2020 at 1:43 pm ET

The new contextual ad targeting works, study says

A new study looks at how contextual relevance of ads to content influences...

Ginny Marvin | Mar 26, 2020 at 11:17 am ET

Summer Olympics postponement further shakes 2020 ad spending expectations

The postponement will impact digital as well as TV ad spending...

Ginny Marvin | Mar 25, 2020 at 9:31 am ET

Google intros open testing ads, new asset reporting and more for App campaigns

The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...

Ginny Marvin | Mar 23, 2020 at 2:53 pm ET

Coronavirus: Emarketer lowers global ad spend projections for 2020

The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go...

Ginny Marvin | Mar 20, 2020 at 12:23 pm ET

Criteo pivot hints at ad tech’s future in a regulated, cookie-free world

The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...

Amy Gesenhues | Mar 17, 2020 at 11:17 am ET

Vox Media’s new ad network connects advertisers to local media audiences

Concert Local is extension of Concert, Vox Media's publisher-led programmatic ad platform....

Taylor Peterson | Mar 11, 2020 at 3:13 pm ET

Uber’s new digital OOH unit brings location-targeted ads to car-top screens

Suddenly, the market for programmatic taxi-top advertising is accelerating....

Greg Sterling | Feb 26, 2020 at 6:09 pm ET

Justice Department homing in on Google Ad Manager in antitrust probe

The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...

Greg Sterling | Feb 5, 2020 at 9:40 am ET

Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV

The partnership will combine Tapad's identity resolution platform with AcuityAds' targeting solutions, with a focus on CTV....

Amy Gesenhues | Jan 23, 2020 at 12:49 pm ET

DoubleVerify launches CTV certification program to help curb ad fraud

The first ad tech platforms to be certified include Amobee, MediaMath, SpotX, The Trade Desk and Xandr....

Amy Gesenhues | Jan 22, 2020 at 12:51 pm ET

Pinterest taps market research firm IRI to measure offline sales lift

The deal has taken two years to implement but should be significant for CPG advertisers on the platform....

Greg Sterling | Jan 17, 2020 at 5:29 pm ET

Google Chrome: Third-party cookies will be gone by 2022

Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy....

Greg Sterling | Jan 14, 2020 at 3:25 pm ET

Pop-up ads: Why everyone hates them and why they’ll never die

With the right strategy, pop-up ads can actually be effective but you have to figure out how to provide value and minimize...

Jacob Baadsgaard | Dec 30, 2019 at 3:03 pm ET

Spotify latest platform to halt political ads

The company said it will pause political advertising in early 2020....

Ginny Marvin | Dec 27, 2019 at 2:24 pm ET
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