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Ginny Marvin | Nov 15, 2018 at 4:02 pm ET
Display Advertising
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
The fullscreen ad format is now available to all...
How long will the brand safety conversation continue?
Every brand will have a nuanced definition of a safe online environment and that's where the complexity of this topic...
Hooked on a feeling: The forgotten factor in online advertising
We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or...
It takes a village: Story creation in the digital age
Marketers must define the rules that govern the narrative space between brand and...
Why you should embrace a full-funnel strategy for programmatic display
Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here's why....
Study confirms brands’ worst fears about unsafe content
Ads placed in front of or beside unsafe content triggered a range of negative consumer...
AdSense users will have to submit all new sites for verification
No more adding existing code to new sites without AdSense review and approval....
Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight...
The power of disruptive digital narrative
The key to creating more engaging online stories may be letting your audience fill in the...
How to integrate online and offline for the best overall result
Remember the days when the "dinosaurs" of traditional media had to learn digital ways? Now digital natives must get educated about billboards,...
Google lets advertisers set custom viewability criteria in Display & Video 360
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all...
How marketers cope in an increasingly-skippable advertising environment
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences...
Amazon now 3rd-biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep...
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business...
4 lessons learned from 200,000 Amazon beauty, personal care product pages
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this...
Oath combines its ad tech assets under new Oath Ad Platforms brand
The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly...
As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again
The advocacy group undermines Google's claims that its systems are robust and can quickly detect and take down fake accounts....
Amazon streamlines ad products under new Amazon Advertising brand
So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified...
Here’s why you should crowdsource your programmatic creatives
Maybe you've experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising...