Best practices for a new era of brand safety
A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of...
Danny Macdonald | Jan 29, 2019 at 8:00 am ET
Display Advertising
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last...
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities
The ad-supported platform could give Amazon a stronger foothold in the video advertising...
What is attribution modeling?
Everything you need to know about attribution, including its benefits and...
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
How viewability expectations are evolving and what that means for...
Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships
The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists "end-to-end."...
Amazon adopts MRC viewability standard for conversion attribution
View-through conversions are now attributed to viewable impressions...
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Up to 80 percent of bidstream location data found to be either 'fraudulent or...
The brand storytelling genius of the Coca-Cola Santa
Learn how Coca-Cola developed an effective "partnership" with Santa Claus in a series of holiday ads that stretch through the better part of a...
3 prospecting features for Google Display campaigns
These relatively new features are aimed at reaching new customers with Display campaigns....
Google adds pay for conversions bidding in Display campaigns
Advertisers can pay for conversions rather than clicks or impressions....
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
The OM SDK has achieved adoption by 17...
Product pages are the new packaging: Think beyond lower prices to win online
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win...
The true impact of conversion rate optimization and why it matters to you
User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here's how you can uplift...
YouTube drops paywall from some Originals, explores advertising
The details are still in the works, but some programs will become...
Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot botnets....
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AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
The fullscreen ad format is now available to all...
How long will the brand safety conversation continue?
Every brand will have a nuanced definition of a safe online environment and that's where the complexity of this topic...
Hooked on a feeling: The forgotten factor in online advertising
We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or...