Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is...
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is...
This year,the company says it has removed "tens of millions" of COVID-19 related...
Advertisers will soon be able to run queries on same-day impression...
Developers will have more time to migrate to v2 due to the coronavirus...
It's not the right tool for addressing conversion rate volatility during this time. Here's...
Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple...
A new study looks at how contextual relevance of ads to content influences...
The postponement will impact digital as well as TV ad spending...
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go...
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...
Concert Local is extension of Concert, Vox Media's publisher-led programmatic ad platform....
Suddenly, the market for programmatic taxi-top advertising is accelerating....
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...
The partnership will combine Tapad's identity resolution platform with AcuityAds' targeting solutions, with a focus on CTV....
The first ad tech platforms to be certified include Amobee, MediaMath, SpotX, The Trade Desk and Xandr....
The deal has taken two years to implement but should be significant for CPG advertisers on the platform....
Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy....
With the right strategy, pop-up ads can actually be effective but you have to figure out how to provide value and minimize...
The company said it will pause political advertising in early 2020....