IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
Amy Gesenhues | Apr 25, 2019 at 9:00 am ET
Display Advertising
Privacy-centric browser Brave launches its twist on display ads
Brave Ads are now available on desktop in the U.S., Canada, France, Germany and the...
Tappx offers free hosting for app developers’ app-ads.txt files
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the...
Pump up the power of your display ads
Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with display ads when combined with...
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm
Still, the duopoly isn't immune to challenges from contenders like...
Reddit US ad revenues could top $100M this year amid added focus on ad products
Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than...
Mobile app ad fraud scheme stuffed banner ads with multiple video players
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said...
Content may be king, but context is queen
We have reached a content peak and the context of how we learn about, access and make choices is now nearly as important as the quality of the...
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from...
Google Ad Manager adopting first price auctions for programmatic display, video
The decision comes amid industry calls for greater transparency and simplicity in...
Video comes to Google responsive display ads
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display...
Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting...
Digital ad spending to top traditional for first time
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8...
Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP...
Oracle discovers another major fraud operation affecting Android users and mobile advertisers
The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and...
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
IAB names direct-to-consumer brand to board seat for first time
The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer...
Why ARF thinks marketers should reconsider their personalization strategy
'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research...
Google Display ads have evolved: What’s next for display?
After 15 years of the classic image ad, here are three new ways to drive...
In a world of facts, ideas are king
Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s...