Programmatic is an amazing tool for branding. Here’s how to use it.
If you've been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons....
Display Advertising
Programmatic performance marketing (aka affiliate marketing) questions and answers
Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space....
Forecast: Digital advertising pulling away from TV on global basis
By 2020, digital advertising to command 44.6 percent of total ad...
Brands strive for authenticity as audiences turn a skeptical eye toward ads
Brands attempting to be "real" and "human" often make missteps that get them in trouble. Contributor Peter Minnium explains why this is...
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites -- and control the ad...
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as...
Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across...
Why you should be using programmatic native ads
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you...
What we can learn from the recent KFC debacle in Britain
Contributor Malcolm Cox shares how marketers turned a crisis into a victory for the global brand....
Ad fraud allegations continue to besiege Newsweek Media Group
DoubleVerify says it found fraudulent code on the company's Newsweek and International Business Times...
Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast...
The price is right? Let the data answer that
Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it's time to apply the same array of data to bid...
Why are marketers talking about taking agency services in-house?
Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve....
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
Marketers can evaluate messaging performance across channels in one...
Google AdSense launches new type of ad format that optimizes placements
The company says that publishers who use Auto ads could see a revenue lift of up to...
Learn programmatic advertising from Oracle
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall...
FAQ: Google Chrome ad blocking is here. Everything you need to know
How it works, who will be affected and what it means for advertisers, publishers and...
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...
A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
Frustration over brand safety and transparency is still boiling...
With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory
The ad exchange will implement the new policy in full by the end of this...
