Meet BIMI: The brand-boosting email security marketers must have for 2021
Show your trademarked logo on email communications. Join us for this live webinar to learn...
Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
Virtual events platform Hopin acquires Streamyard
Expect consolidation in the virtual event space in...
2020 – The year we unlearned everything we learned
Five facts to bear in mind as we prepare for the New...
Salesforce signs agreement to acquire Slack
In a reported $27.7 billion deal, the CRM giant picks up the popular chat...
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful...
Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the...
Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home...
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation...
Predictions for holiday 2020 V400.0? Be ready for anything
Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get...
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM...
Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy
Email marketing remains one of the most important marketing channels for both B2B and...
Business stress is no excuse to spam
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been...
Rethinking progressive profiling to find out what’s happening with your customers now
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this...
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...
Authentic communication is more important than ever in the age of coronavirus
Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...
What to Expect When Migrating Marketing Automation Platforms
Don’t let FUD keep you chained to a marketing automation platform that’s no longer a...
A new KPI for marketers: Humanity
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each...
The cross-channel stress test – election year communications
Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each...
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other...
Improve email deliverability and opens by 10% or more and protect your brand
It’s time to take control of your email! Join our email experts for this live...