Win more conversions with ‘The Marketing Automation Playbook’
Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers...
Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
Making potential customers happy: How to nurture the best possible leads
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and...
Email marketing turned 40 this year. Now what?
Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we've come...
Get started with marketing automation–learn the terms you need to know
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are...
Adobe adds enhancements to boost the venerable channel of email
With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and...
Unlocking the full potential of transactional emails
Columnist Len Shneyder advises marketers how to get the most out of their transactional emails without stepping over the line....
The business stats you must have on instant recall
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs....
How to structure your email program to retain customers
Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to...
The spirit vs. the letter of the email law & the bits in between
There are things we all "know" that aren't actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email...
Want real email results? Stop focusing on the open rate
Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant...
Hey, email marketers — Take a load off and embrace automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and...
The best unsubscribe email is the one you don’t send
If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for...
Email: The oft-overlooked backbone of successful content marketing & SEO
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this...
Insights from 130 agencies — The State of Email Marketing
Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it...
The conflicted marketer’s take on AMP for Gmail
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why...
New Gmail features are on the way, including a confidential mode that lets users expire messages
First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming...
Making the inbox spring to life at last
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up....
Gmail’s upcoming redesign to include more app integration, smart replies & offline support
Google sent Gmail users an announcement earlier this week outlining a new 'Gmail Experience' to launch via the company's Early Adopter...
Behavioral triggered emails: Not just for e-commerce anymore
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial...
What’s the future of consumer data now that Facebook is pulling back?
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in....
