Prime Day content drives email engagement for Amazon’s competition
Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon's Prime...
Jennifer Cannon | Jul 8, 2019 at 1:29 pm ET
Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
One year later: How AMP for Gmail can help marketers improve engagement
We can use the carousel to highlight products, live real-time feeds and interactive forms to be more creative with email; but be sure to A/B...
Don’t be too quick to dismiss established best practices for email
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our...
Constant Contact launches e-commerce enhancements
Constant Contact will now offer WooCommerce integration, new features for Shopify...
Reach the managed inbox with a proactive approach to email deliverability
Optimizing for the managed inbox requires more than 'checking the box' on deliverability...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email....
10 questions to ask marketing automation vendors
You’ve decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as: Do they require...
I got mansplained and it changed my marketing
We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three...
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing....
Email marketers: Get more creative with customer data
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you...
How strict privacy laws can inform a marketer’s approach to email
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for...
Mailchimp set to launch full-service marketing platform
Mailchimp is evolving. In an announcement on Monday, the email service provider revealed the launch of their first full-service marketing...
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more...
Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about...
Here’s why you need to make sure your email design is mobile-first
Brands can now design emails to more easily create a uniform brand experience across platforms and...
Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're...
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right....
Opting out: A guide to letting go of email subscribers the right way
Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable...
Dynamic AMP for Email is rolling out in Gmail now
Interactive email features give users the ability to engage with your content without ever leaving their email messages....
B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for...