Global email benchmark report finds email isn’t dead – it’s essential
Twilio SendGrid's annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted...
Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
Adobe Campaigns adds AMP for Email support
Marketers will be able to deliver interactive email experiences to their subscribers'...
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...
Litmus adds key features to email marketing platform
The company added new testing capabilities for dynamic content, additional insights into subscriber behavior and streamlined capabilities with...
Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers
From steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals...
CCPA Goes Live in Weeks: Is your marketing measurement ready?
Find out how to reduce the financial and compliance risks brands now face. Join us on December 17th for this live...
How to perfect your email marketing strategy this holiday season
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and...
Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
How to stand out in your subscribers' inboxes during the holiday rush....
Email marketing: Essential content elements
The structure, style and subject line you use for your emails are critical to their success or...
Gmail app adds AMP for Email support for Android and iOS
Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail...
iPost adds Magento integration to connect customer data for more personalized email marketing
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email...
Email marketing: It’s the audience, stupid
The people you're trying to reach are arguably the most important element to consider as you build your email marketing...
Verizon Media policy shuts down bot-controlled inboxes from reporting data
Significant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email...
Email marketing: Infrastructure intelligence
To ensure emails are delivered as intended, marketers may need to wade into the technical...
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season...
Shopify to roll out Shopify Email to merchants
Shopify Email is the latest marketing app extension to be added to the...
Email marketing: Harnessing the trust factor
Get to know eight elements from the Periodic Table of Email Optimization and Deliverability that help marketers build trust with recipients and...
SparkPost acquires eDataSource, adding inbox insights to its email platform
The combined solutions seek to provide marketers with better inbox placement insights along email metrics...
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early...
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail...