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Email Marketing

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Channel: Email Marketing

Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.

  • Latest

Global email benchmark report finds email isn’t dead – it’s essential

Twilio SendGrid's annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted...

Jennifer Cannon | Dec 12, 2019 at 4:30 pm ET

Adobe Campaigns adds AMP for Email support

Marketers will be able to deliver interactive email experiences to their subscribers'...

Jennifer Cannon | Dec 10, 2019 at 10:57 am ET

Most consumers check email for holiday deals, but conversion doesn’t come easy

As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...

Jennifer Cannon | Dec 10, 2019 at 9:19 am ET

Litmus adds key features to email marketing platform

The company added new testing capabilities for dynamic content, additional insights into subscriber behavior and streamlined capabilities with...

Jennifer Cannon | Dec 5, 2019 at 1:28 pm ET

Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

From steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals...

Jennifer Cannon | Nov 26, 2019 at 2:00 pm ET

CCPA Goes Live in Weeks: Is your marketing measurement ready?

Find out how to reduce the financial and compliance risks brands now face. Join us on December 17th for this live...

Digital Marketing Depot | Nov 26, 2019 at 1:34 pm ET

How to perfect your email marketing strategy this holiday season

Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and...

Kyle Henderick | Nov 26, 2019 at 8:53 am ET

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers' inboxes during the holiday rush....

Jennifer Cannon | Nov 25, 2019 at 12:07 pm ET

Email marketing: Essential content elements

The structure, style and subject line you use for your emails are critical to their success or...

Pamela Parker | Nov 22, 2019 at 7:00 am ET

Gmail app adds AMP for Email support for Android and iOS

Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail...

Jennifer Cannon | Nov 21, 2019 at 3:44 pm ET

iPost adds Magento integration to connect customer data for more personalized email marketing

The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email...

Jennifer Cannon | Nov 21, 2019 at 12:59 pm ET

Email marketing: It’s the audience, stupid

The people you're trying to reach are arguably the most important element to consider as you build your email marketing...

Pamela Parker | Nov 15, 2019 at 4:45 pm ET

Verizon Media policy shuts down bot-controlled inboxes from reporting data

Significant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email...

Jennifer Cannon | Nov 15, 2019 at 8:30 am ET

Email marketing: Infrastructure intelligence

To ensure emails are delivered as intended, marketers may need to wade into the technical...

Pamela Parker | Nov 8, 2019 at 9:00 am ET

Moving holiday email campaigns over the finish line

It’s time to dig deep, gear up and find inspiration to survive the holiday season...

Ryan Phelan | Nov 7, 2019 at 9:58 am ET

Shopify to roll out Shopify Email to merchants

Shopify Email is the latest marketing app extension to be added to the...

Jennifer Cannon | Nov 5, 2019 at 11:00 am ET

Email marketing: Harnessing the trust factor

Get to know eight elements from the Periodic Table of Email Optimization and Deliverability that help marketers build trust with recipients and...

Pamela Parker | Nov 1, 2019 at 2:48 pm ET

SparkPost acquires eDataSource, adding inbox insights to its email platform

The combined solutions seek to provide marketers with better inbox placement insights along email metrics...

Jennifer Cannon | Oct 29, 2019 at 7:00 am ET

Salesforce adds AI, interactive components to its email platform

The company is expected to pilot the newly integrated capabilities starting in early...

Jennifer Cannon | Oct 24, 2019 at 11:03 am ET

MessageGears rolls out AMP for Email support

AMP can enable interactive, dynamic content in Gmail...

Jennifer Cannon | Oct 22, 2019 at 1:00 pm ET
  • Previous Articles »

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