Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...
Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
Authentic communication is more important than ever in the age of coronavirus
Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...
What to Expect When Migrating Marketing Automation Platforms
Don’t let FUD keep you chained to a marketing automation platform that’s no longer a...
A new KPI for marketers: Humanity
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each...
The cross-channel stress test – election year communications
Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each...
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other...
Improve email deliverability and opens by 10% or more and protect your brand
It’s time to take control of your email! Join our email experts for this live...
Everything marketers need to know about BIMI: The latest email standard
The latest update to email authentication being called “DMARC 2.0”. Here’s what you need to know to get your email program in shape for...
Got Email? Get brand protection and higher open rates
Join our email experts for this live webinar and learn how to improve deliverability and opens by 10% or...
Email martech consolidation shows just how important deliverability is
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing...
Valimail to offer free DMARC monitoring solution to domain owners
DMARC is a required industry-standard for brands that want to implement the new BIMI...
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign...
Lessons from 2019’s holiday email sending (hint: mobile dominated)
Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral...
Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user...
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to...
Webinar: Emerging Elements for Email Marketing in 2020
Join us as we dive into five emerging elements that will change email marketing as we know...
Up your email marketing game in 2020
Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm...
Mailchimp claims over 60% share of email industry in latest report
The company reports that customers sent nearly 350 billion emails in...
Your ability to adapt and learn is essential to your success in 2020
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to...
Global email benchmark report indicates Government organizations increased open rates by 11% in 2019
The annual report provides detailed email marketing insights spanning 20...