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Email Marketing

Channel: Email Marketing

Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.

  • Latest

Accelerating ABM journeys, a better conference handout: Thursday’s daily brief

Plus, take our Martech Replacement...

Kim Davis | Apr 1, 2021 at 10:00 am ET

State of Email Marketing 2021 Benchmark Report

Learn what separates high-performing email marketers from the rest of the...

Digital Marketing Depot | Mar 24, 2021 at 2:07 pm ET

Salesforce introduces new AI-driven ABM capabilities

Marketing and sales will now be able to target campaigns at accounts, not just individual contacts at...

Kim Davis | Mar 17, 2021 at 3:44 pm ET

Oracle NetSuite to shutter Bronto

Are smaller marketing automation providers doomed to...

Kim Davis | Mar 10, 2021 at 12:00 pm ET

5 habits of top-performing email marketers

Learn best practices of top-performing email marketers and why these strategies are necessary for your email program....

Cynthia Ramsaran | Feb 10, 2021 at 2:17 pm ET

Meet BIMI: The brand-boosting email security marketers must have for 2021

Show your trademarked logo on email communications. Join us for this live webinar to learn...

Digital Marketing Depot | Jan 12, 2021 at 3:36 pm ET

Virtual events platform Hopin acquires Streamyard

Expect consolidation in the virtual event space in...

Kim Davis | Jan 11, 2021 at 2:35 pm ET

2020 – The year we unlearned everything we learned

Five facts to bear in mind as we prepare for the New...

Ryan Phelan | Dec 22, 2020 at 3:40 pm ET

Salesforce signs agreement to acquire Slack

In a reported $27.7 billion deal, the CRM giant picks up the popular chat...

Kim Davis | Dec 1, 2020 at 4:23 pm ET

What to know about email marketing in a pandemic world

Data hygiene and personalization required for successful...

Rodric Bradford | Nov 16, 2020 at 3:38 pm ET

Tips for optimizing holiday email marketing campaigns

Focus on lists and personalized content to break through the...

Rodric Bradford | Nov 6, 2020 at 3:20 pm ET

Here’s how email marketers can stay sane amid this holiday season’s uncertainty

Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home...

Ryan Phelan | Oct 21, 2020 at 12:01 pm ET

How to bring more value to your email marketing

Adding value to email marketing will be extremely important in outreach to Generation...

Rodric Bradford | Sep 25, 2020 at 9:59 am ET

Predictions for holiday 2020 V400.0? Be ready for anything

Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get...

Ryan Phelan | Sep 17, 2020 at 8:02 am ET

How a UK food provider went from B2B to D2C in 7 days

SAP CX worked with Brakes in the UK to make rapid changes to its GTM...

Rodric Bradford | Sep 15, 2020 at 10:02 am ET

Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy

Email marketing remains one of the most important marketing channels for both B2B and...

Kathy Bushman | Sep 14, 2020 at 2:16 pm ET

Business stress is no excuse to spam

Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been...

Ryan Phelan | Aug 4, 2020 at 10:27 am ET

Rethinking progressive profiling to find out what’s happening with your customers now

Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this...

Ryan Phelan | Jul 17, 2020 at 12:37 pm ET

Marketing’s new challenge: Moving to the next normal

You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...

Ryan Phelan | May 18, 2020 at 10:08 am ET

Authentic communication is more important than ever in the age of coronavirus

Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...

Len Shneyder | May 12, 2020 at 10:14 am ET
  • Previous Articles »
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