Think global but send hyperlocal email communications
Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal...
Len Shneyder | Mar 18, 2019 at 8:00 am ET
Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
Here’s what email marketers can learn from Morning Brew’s expansion
Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other...
Unconventional email themes can improve engagement with the right approach
Themes like Tax Day, National Dog Day and your brand's birthday can add a little flavor to your subscribers’ inboxes. Here's a list of best...
What the US data protection law will mean for ad tech and marketers
It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework...
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next...
7 inspiring B2B marketing campaigns
The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign...
Email trustworthiness: Here’s how to avoid looking like spam
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing...
Email marketing trends to expect in 2019
This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding...
4 1/2 predictions for marketers in 2019
Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming...
7 inspiring email templates
Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized...
Get started with marketing automation–learn the terms you need to know
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are...
Email’s humble beginnings and the birth of tracking pixels
Part 1 of this email marketing series looks at how far we've come with email from the days of ARPANET to the creation of a webmail...
Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content...
Step up your email personalization game
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for...
Stop monthly newsletters: Learn how to make the most of your email list
Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer's journey, and providing...
How to make your emails shine bright during ‘Gray November’
The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list...
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
Why nothing matters more than your email’s subject line
Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement....
How the Halloween zombies can help close your revenue gap
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your...
Have retail email marketers finally reached the mobile tipping point?
With half of all email-driven orders originating on smartphones, it's important to make it easy to engage on mobile. Here's a look at how you...