The spirit vs. the letter of the email law & the bits in between
There are things we all "know" that aren't actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email...
Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
Want real email results? Stop focusing on the open rate
Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant...
Hey, email marketers — Take a load off and embrace automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and...
The best unsubscribe email is the one you don’t send
If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for...
Email: The oft-overlooked backbone of successful content marketing & SEO
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this...
Insights from 130 agencies — The State of Email Marketing
Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it...
The conflicted marketer’s take on AMP for Gmail
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why...
New Gmail features are on the way, including a confidential mode that lets users expire messages
First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming...
Making the inbox spring to life at last
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up....
Gmail’s upcoming redesign to include more app integration, smart replies & offline support
Google sent Gmail users an announcement earlier this week outlining a new 'Gmail Experience' to launch via the company's Early Adopter...
Behavioral triggered emails: Not just for e-commerce anymore
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial...
What’s the future of consumer data now that Facebook is pulling back?
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in....
The rise of passive opt outs: Four ways to boost engagement
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests...
BIMI launches to add trusted logos to emails
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email...
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase...
B2B emails: To HTML or not to HTML?
Contributor Len Shneyder settles the question once and for all....
4 questions to launch your data-driven email strategy
Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting...
Email marketing report: Email volume was up 18% in 2017
Yes Lifecycle Marketing analyzed data from more than 30 billion emails sent in 2017 to measure performance around open rates, subject lines and...
What does it take to run a successful email marketing program?
Get started with some tips from one of the world’s foremost digital...
Building a learning agenda into your marketing program
Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your...
