Email marketing: Infrastructure intelligence
To ensure emails are delivered as intended, marketers may need to wade into the technical...
Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season...
Shopify to roll out Shopify Email to merchants
Shopify Email is the latest marketing app extension to be added to the...
Email marketing: Harnessing the trust factor
Get to know eight elements from the Periodic Table of Email Optimization and Deliverability that help marketers build trust with recipients and...
SparkPost acquires eDataSource, adding inbox insights to its email platform
The combined solutions seek to provide marketers with better inbox placement insights along email metrics...
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early...
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail...
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign...
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email...
7 new trends for better email and mobile marketing
Join us on Thursday, October 24, at 1:00 PM ET (10:00 AM) for this live...
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a...
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains....
Campaign Monitor launches email solution for retailers with acquisition of Conversio
This is the second acquisition this year for the CM Group, owner of email marketing platform Campaign Monitor....
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw...
Email marketing: Understanding the elements of Permission
These four elements are key to the Periodic Table of Email Optimization and Deliverability -- and to your success as an email marketer....
Emarsys, BounceX integration aims to help marketers identify, nurture “unknown users”
The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital...
Twilio SendGrid rolls out email validation API
Real-time API uses machine learning trained on SendGrid's data set to detect invalid email...
The 4 humanized elements of deliverability on the Periodic Table of Email
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science...
Email marketing and customer retention in the financial services industry
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from...
The death of email marketing
Have the reports of email marketing's demise been...