Email marketers: Get more creative with customer data
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you...
Kyle Henderick | May 22, 2019 at 12:50 pm ET
Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
How strict privacy laws can inform a marketer’s approach to email
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for...
Mailchimp set to launch full-service marketing platform
Mailchimp is evolving. In an announcement on Monday, the email service provider revealed the launch of their first full-service marketing...
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more...
Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about...
Here’s why you need to make sure your email design is mobile-first
Brands can now design emails to more easily create a uniform brand experience across platforms and...
Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're...
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right....
Opting out: A guide to letting go of email subscribers the right way
Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable...
Dynamic AMP for Email is rolling out in Gmail now
Interactive email features give users the ability to engage with your content without ever leaving their email messages....
B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for...
Think global but send hyperlocal email communications
Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal...
Get your email marketing program back on track by reviewing the basics
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and...
Here’s what email marketers can learn from Morning Brew’s expansion
Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other...
Unconventional email themes can improve engagement with the right approach
Themes like Tax Day, National Dog Day and your brand's birthday can add a little flavor to your subscribers’ inboxes. Here's a list of best...
What the US data protection law will mean for ad tech and marketers
It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework...
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next...
7 inspiring B2B marketing campaigns
The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign...
Email trustworthiness: Here’s how to avoid looking like spam
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing...
Email marketing trends to expect in 2019
This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding...