7 new trends for better email and mobile marketing
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Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a...
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains....
Campaign Monitor launches email solution for retailers with acquisition of Conversio
This is the second acquisition this year for the CM Group, owner of email marketing platform Campaign Monitor....
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw...
Email marketing: Understanding the elements of Permission
These four elements are key to the Periodic Table of Email Optimization and Deliverability -- and to your success as an email marketer....
Emarsys, BounceX integration aims to help marketers identify, nurture “unknown users”
The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital...
Twilio SendGrid rolls out email validation API
Real-time API uses machine learning trained on SendGrid's data set to detect invalid email...
The 4 humanized elements of deliverability on the Periodic Table of Email
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science...
Email marketing and customer retention in the financial services industry
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from...
The death of email marketing
Have the reports of email marketing's demise been...
Introducing the Periodic Table of Email Optimization and Deliverability
Download our essential guide to getting your message through to the...
It’s time to restore identity and trust to digital communications
Innovation to identify legitimate senders and eliminate bad actors are part of today's technology complexities in need of industry-wide...
Testing your email marketing to improve your deliverability
Marketers have more control over email optimization and deliverability than they may...
Report: Email engagement benefits from less send frequency, subject line keywords
A new benchmark report from GetResponse analyzes email marketing tactics that drive...
Study indicates drastic improvements to managed inbox optimization
Return Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with...
SparkPost updates email validation services to improve deliverability rates
The new updates will help senders identify bad email addresses before they result in a hard...
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email...
Busting email marketing myths
Common myths behind deliverability, subject lines, and send...
Twilio SendGrid launches advertising channels to marketing suite
Twilio SendGrid Ads will allow marketers to create targeted email, display and social...