Busting email marketing myths
Common myths behind deliverability, subject lines, and send...
Digital Marketing Depot | Aug 12, 2019 at 1:36 pm ET
Email Marketing
Everything you need to know about email marketing. Browse our most recent news stories about how changes in user email services may impact traditional email marketing tactics. Learn about new trends in email marketing, best practices for leveraging email platforms and get tips for increasing email response rates, email engagement and ROI. Refer to our library of How To Guides for email marketers.
Twilio SendGrid launches advertising channels to marketing suite
Twilio SendGrid Ads will allow marketers to create targeted email, display and social...
4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to...
What is Managed Inbox Optimization for email marketing?
Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber...
In a summer lull with your email marketing?
Now is the time to check your program metrics and get your holiday planning on...
250ok adds email validation feature
Following tests that show email address misclassified as "undeliverable", 250ok Validation seeks to help marketers reach engaged...
During summer holidays, focus may change but email is still email
Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal...
Google joins BIMI initiative to combat email fraud
Google joins a growing list of email technology companies working on Brand Indicators for Messaging...
Litmus adds integrations with cloud solutions, enhances privacy
Integrations with some of the top cloud solutions are now available to Litmus...
Prime Day content drives email engagement for Amazon’s competition
Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon's Prime...
One year later: How AMP for Gmail can help marketers improve engagement
We can use the carousel to highlight products, live real-time feeds and interactive forms to be more creative with email; but be sure to A/B...
Don’t be too quick to dismiss established best practices for email
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our...
Constant Contact launches e-commerce enhancements
Constant Contact will now offer WooCommerce integration, new features for Shopify...
Reach the managed inbox with a proactive approach to email deliverability
Optimizing for the managed inbox requires more than 'checking the box' on deliverability...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email....
10 questions to ask marketing automation vendors
You’ve decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as: Do they require...
I got mansplained and it changed my marketing
We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three...
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing....
Email marketers: Get more creative with customer data
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you...
How strict privacy laws can inform a marketer’s approach to email
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for...