How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
Jacob Baadsgaard | Jul 16, 2019 at 1:56 pm ET
Local
Survey finds 89% of marketers seeing increased sales using location data
Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement....
Study of 5 million fast-food visits reveals customer segments, channel effectiveness
Location analytics were used to identify audiences, top competitors and measure the ROI of campaigns and channels....
How location data and analytics are revolutionizing JCDecaux’s OOH business
The company is working with Neustar for audience insights and targeting and Ubimo for foot-traffic attribution....
“Popular dishes” have arrived in Google Maps listings
Machine learning will match restaurants’ most popular offerings with corresponding...
Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal "to become the world’s most trusted, independent location technology platform."...
Location intelligence companies react to new Android privacy controls
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses....
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored...
Getting back to basics with location-based marketing
Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your...
The state of local SEO — get industry insights for 2019
Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of company they...
Do men and women value online reviews differently?
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female...
Facebook launches holiday pop-up stores in Macy’s to promote digital-native SMBs
Shops will be open through February 2019 in nine Macy's stores across the US....
Will Facebook’s news aggregation feature increase engagement for local publishers?
Now in more than 100 cities, "Today In" pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile...
Yahoo Small Business is back with new investments from Verizon
The wireless carrier is investing and its sales and stores infrastructure could boost YSB sales....
How the hospitality industry should approach online reviews and citations
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in...
To demystify location data, Unacast offers ‘Clear View Transparency Pledge’
Unacast hopes to unlock the 'black box' of...
Report: Arizona attorney general investigating Google location tracking
Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies. ...
6 ways the August core algorithm update impacted local business
Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the...
Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
Pandora seeing higher ad spending for campaigns that include offline...
Rebranding your local business? Don’t start without reading these tips
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local...