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Local

Channel: Local

  • Latest

How to check Google search results for different locations

When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors...

Sponsored Content: SEO PowerSuite | Nov 17, 2020 at 8:46 am ET

Marsbot is Foursquare for AirPods

Its augmented reality for your...

Greg Sterling | Oct 23, 2020 at 3:25 pm ET

The 5 critical elements for local marketing success

Where should multi-location local business focus their energies and how should they deploy tools to...

Pamela Parker | Aug 14, 2020 at 2:19 pm ET

Majority of chains call local-digital marketing an ‘untapped opportunity’

But 77% of multi-location brands complain executing locally at scale is very...

Greg Sterling | Aug 12, 2020 at 2:00 pm ET

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Call intelligence service was another Area 120...

Greg Sterling | Jun 24, 2020 at 3:22 pm ET

Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more

New features and updates are aimed at local businesses and services in the "reopening...

Ginny Marvin | Jun 17, 2020 at 9:07 am ET

Local SEOs most focused on link building and content development, report finds

80% of survey respondents said they were also buying (local) ads on...

Greg Sterling | Jun 16, 2020 at 9:05 am ET

Combine location data and external trends to build diverse audience strategies [Video]

Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less...

George Nguyen | Jun 4, 2020 at 1:37 pm ET

Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and...

Bill Dinan | Jun 1, 2020 at 2:22 pm ET

Expert tips for hiring or recruiting marketers during coronavirus

It might be a great time to identify top-tier talent for your...

Henry Powderly | Apr 20, 2020 at 1:43 pm ET

How local businesses should be communicating with customers during COVID-19

Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers...

George Nguyen | Apr 1, 2020 at 10:15 am ET

5 critical elements for local marketing success

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...

Digital Marketing Depot | Mar 26, 2020 at 2:30 pm ET

Yelp sees huge decline in restaurant demand, offers $25MM relief package

Yelp is seeking to become a hub for "virtual local businesses" during the coronavirus...

Greg Sterling | Mar 20, 2020 at 12:39 pm ET

COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis

Use your local business profiles, website and Schema markup to provide the latest information to those searching for your...

George Nguyen | Mar 19, 2020 at 1:14 pm ET

Why out-of-home may be the ultimate location-based (digital) marketing medium

OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement....

Greg Sterling | Feb 18, 2020 at 8:59 am ET

California takes on the internet (again) with bill aimed at food-delivery abuses

The state is increasingly trying to regulate the digital economy, with direct and indirect impacts for marketers....

Greg Sterling | Feb 13, 2020 at 10:01 am ET

Facebook buys AR startup building a 1:1 digital map of the physical world

The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond AR....

Greg Sterling | Feb 10, 2020 at 1:08 pm ET

There’s been a nearly 70% decline in always-on location data, since iOS 13 rollout

More than GDPR and CCPA, operating system privacy controls may impact the the availability and quality of location data....

Greg Sterling | Jan 23, 2020 at 9:54 am ET

LiveRamp sheds location data business

The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...

Greg Sterling | Jan 8, 2020 at 11:37 am ET

A wishlist of improvements for Google My Business in 2020

Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this...

Joy Hawkins | Jan 3, 2020 at 9:33 am ET
  • Previous Articles »
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