What location data can tell us about the state of Starbucks’ pumpkin spice latte
Location intelligence can test for viability or the continuing appeal of products....
Greg Sterling | Sep 3, 2019 at 1:05 pm ET
Local
Pulling back the curtain on location intelligence
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course,...
The importance of an effective review management workflow
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you...
inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is coming....
Location Data Strategies to Improve Customer Experiences
Live Webinar: Tuesday, August 20, at 1:00 PM ET (10:00 AM...
Proposed NYC law would ban sharing of location data within the city
Passage is not guaranteed but it could inspire other local governments to take similar action....
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
Survey finds 89% of marketers seeing increased sales using location data
Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement....
Study of 5 million fast-food visits reveals customer segments, channel effectiveness
Location analytics were used to identify audiences, top competitors and measure the ROI of campaigns and channels....
How location data and analytics are revolutionizing JCDecaux’s OOH business
The company is working with Neustar for audience insights and targeting and Ubimo for foot-traffic attribution....
“Popular dishes” have arrived in Google Maps listings
Machine learning will match restaurants’ most popular offerings with corresponding...
Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal "to become the world’s most trusted, independent location technology platform."...
Location intelligence companies react to new Android privacy controls
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses....
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored...
Getting back to basics with location-based marketing
Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your...
The state of local SEO — get industry insights for 2019
Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of company they...
Do men and women value online reviews differently?
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female...
Facebook launches holiday pop-up stores in Macy’s to promote digital-native SMBs
Shops will be open through February 2019 in nine Macy's stores across the US....
Will Facebook’s news aggregation feature increase engagement for local publishers?
Now in more than 100 cities, "Today In" pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile...
Yahoo Small Business is back with new investments from Verizon
The wireless carrier is investing and its sales and stores infrastructure could boost YSB sales....