6 things you need to know about Google’s Q&A feature on Google Maps
Noticed the new "questions & answers" section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new...
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Scale local by thinking vertically: 75 ways to orient a local campaign
Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship...
Google says we don’t need no stinking location modifiers… or do we?
Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs...
6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost...
How to personalize content for locals
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content...
How local businesses can turn the threat of on-demand deliveries to their own advantage
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior...
An easy quarterly plan for local link building
Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and...
No such thing as a free launch: A launch marketing checklist for multilocation businesses
Launching in a new city can be rewarding... or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new...
7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media...
Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a...
Google rolling out GMB simple website creator
Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don't have websites....
Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few...
Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a...
5 reasons why websites still matter to local search in 2017
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist...
Stop overloading your Local SEO content!
Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content...
7 unannounced updates to Google My Business we’ve seen in 2017
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has...
Breaking out of travel silo, TripAdvisor taps Grubhub for restaurant delivery
Delivery available in US "from tens of thousands restaurants in 1,100...
Track, Qualify & Convert Your Leads: Using Call and SMS Data to Drive New Customers
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase...
The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the...
Local search update: ‘Best’ filter invading the local pack
We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam...
