How local businesses should be communicating with customers during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers...
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5 critical elements for local marketing success
What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...
Yelp sees huge decline in restaurant demand, offers $25MM relief package
Yelp is seeking to become a hub for "virtual local businesses" during the coronavirus...
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your...
Using location data to track coronavirus: An opportunity and tremendous risk
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next....
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement....
California takes on the internet (again) with bill aimed at food-delivery abuses
The state is increasingly trying to regulate the digital economy, with direct and indirect impacts for marketers....
Facebook buys AR startup building a 1:1 digital map of the physical world
The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond AR....
There’s been a nearly 70% decline in always-on location data, since iOS 13 rollout
More than GDPR and CCPA, operating system privacy controls may impact the the availability and quality of location data....
LiveRamp sheds location data business
The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...
A wishlist of improvements for Google My Business in 2020
Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this...
How verticalization and zero-click will impact local search in 2020
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google...
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog post....
3 local commerce trends to make a big impact in 2020
We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from...
5 critical elements for local marketing success
What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...
How we can restore trust in digital advertising
The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and...
What location data can tell us about the state of Starbucks’ pumpkin spice latte
Location intelligence can test for viability or the continuing appeal of products....
Pulling back the curtain on location intelligence
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course,...
The importance of an effective review management workflow
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you...
inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is coming....