Business RCS messaging: Will it ever be a workable solution for marketers?
Android users can receive RCS messaging now but it's still an uncertain road ahead for marketers – and Apple isn't the only problem holding us...
Mobile Marketing
Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.
What you need to know about mobile engagement in 2020
Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing...
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile...
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant...
GroundTruth offers automated store ‘visit optimization’ tool for self-service platform
Machine learning used to optimize for physical retail-store visits....
Get More Value Out of Your First-Party Data
Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live...
Amazon tops Google in Q3 smart speaker market report
Most significantly, the smart display category grew 500% globally....
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their...
Revenge of the small business website
VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big...
Mobile conversions rising, but desktop conversions still 93% more valuable, study says
Mobile conversions are growing, however most people still favor the desktop for...
App Annie picks up mobile advertising analytics provider
The deal will allow mobile marketers to gain insights from App Annie's market data and analytics alongside mobile ad analytics....
Analyst firm: Google smart speaker shipments dropped in Q2 2019
But a rival firm said the picture was much brighter for Google's Assistant devices....
Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!
Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product...
Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users...
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns....
Smart speakers, smartphone shipments heading in opposite directions
Smart speakers up 131% globally, smartphones 'in freefall' says analyst firm....
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their...
Chatbots could drive $112 billion in retail sales by 2023
As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study...
Google App campaigns to get YouTube inventory, tROAS bidding
App ads will soon be eligible to appear on the YouTube homepage...