Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...
Digital Marketing Depot | Jun 6, 2019 at 1:30 pm ET
Mobile Marketing
Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users...
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns....
Smart speakers, smartphone shipments heading in opposite directions
Smart speakers up 131% globally, smartphones 'in freefall' says analyst firm....
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their...
Chatbots could drive $112 billion in retail sales by 2023
As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study...
Google App campaigns to get YouTube inventory, tROAS bidding
App ads will soon be eligible to appear on the YouTube homepage...
Google Nest Hub Max: A new weapon in the smart home battle against Alexa
The $229 device could become a big hit, paving the way for more user engagement and monetization....
Why marketers need call tracking and analytics
While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your...
3 key components of mobile audience marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also...
Report: Facebook the top network for app-installs, Google, Apple follow
AppsFlyer also says that app-install fraud is 30 percent across the industry....
Google unveils pre-registration app ads, Engagement App campaigns, more
The company announced five new features aimed at customer acquisition, retention and app monetization efforts....
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Surveys suggest there's still considerable room for growth....
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers
Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for...
Google rolls out ‘interpreter mode’ for Home and smart displays
Users invoke the feature in one of several ways and it keeps going until you verbally turn it off....
5 hurdles RCS messaging has to overcome for universal adoption
What's the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box?...
Slow pages hurt conversions, but marketers aren’t in a hurry to fix them
Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. ...
New Salesforce tools let marketers create mobile apps without developers
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few...
Mobile carriers end data sharing with location aggregators; should marketers worry?
Carriers are not the only sources of location data; their moves won't be a significant blow to the ecosystem....
Survey: 118 million smart speakers in US, but expectation is low for future demand
52 percent of smart speaker owners have two or more devices in their homes....