Report: Cost to drive store visits varies widely by category, mobile most efficient channel
It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than...
Mobile Marketing
Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.
Australian privacy regulators examining Google’s Android location-data collection
An Oracle report accuses the company of improperly tracking user location without consent....
Urban Airship adds first marketing platform support for the new Android Pay tickets and passes
The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by...
Android P: AI inside and simplification outside
The "P" also stands for paternalism, as Google tries to help users break their phone addictions....
EU Commissioner: Two remaining antitrust cases against Google ‘advancing’
Billions in additional penalties are at stake....
Brands, please stop ruining the consumer mobile journey with desktop experiences
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices....
Case study: Digital out-of-home and mobile-location deliver offline success for REI
Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits....
What mobile marketers really need to know about deep linking
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used....
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app...
Apple iOS 11.3: Business Chat and privacy as a marketing tool
Amid a number of new features, these two could have the most impact....
Oracle’s $9 billion Java lawsuit against Google back from the dead
Appeals court said that Google violated Oracle's...
Report: Product discovery, not payments, the real m-commerce bottleneck
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones....
You can now send money via Google Assistant
You'll be able to say "Hey Google, send $100 to Sergei."...
With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates
Video ads in Google Play and more rewarded video ad formats for AdMob are among the...
Report: France suing Google, Apple over mobile developer contract terms
Seeking to curb 'abusive trade practices,' the country will seek heavy...
GroundTruth adds ‘pay per SKU’ model to its performance location products
Targeting CPG brands, it only asks them to pay for actual in-store sales....
Report: Facebook owns the top mobile app in 10 out of 13 countries measured
Report from comScore examines key trends, shows mobile dominates user engagement but desktop still has greater reach in some markets....
Mobile marketing: How to fulfill the app retention mandate
Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people...
BlackBerry sues Facebook, claims messaging apps infringe on multiple patents
The company may be trying to force Facebook to negotiate a licensing deal....
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Adobe report: Smartphone traffic is growing but visits are shorter....
