GroundTruth offers automated store ‘visit optimization’ tool for self-service platform
Machine learning used to optimize for physical retail-store visits....
Mobile Marketing
Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.
Get More Value Out of Your First-Party Data
Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live...
Amazon tops Google in Q3 smart speaker market report
Most significantly, the smart display category grew 500% globally....
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their...
Revenge of the small business website
VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big...
Mobile conversions rising, but desktop conversions still 93% more valuable, study says
Mobile conversions are growing, however most people still favor the desktop for...
App Annie picks up mobile advertising analytics provider
The deal will allow mobile marketers to gain insights from App Annie's market data and analytics alongside mobile ad analytics....
Analyst firm: Google smart speaker shipments dropped in Q2 2019
But a rival firm said the picture was much brighter for Google's Assistant devices....
Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!
Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product...
Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users...
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns....
Smart speakers, smartphone shipments heading in opposite directions
Smart speakers up 131% globally, smartphones 'in freefall' says analyst firm....
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their...
Chatbots could drive $112 billion in retail sales by 2023
As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study...
Google App campaigns to get YouTube inventory, tROAS bidding
App ads will soon be eligible to appear on the YouTube homepage...
Google Nest Hub Max: A new weapon in the smart home battle against Alexa
The $229 device could become a big hit, paving the way for more user engagement and monetization....
Why marketers need call tracking and analytics
While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your...
3 key components of mobile audience marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also...
Report: Facebook the top network for app-installs, Google, Apple follow
AppsFlyer also says that app-install fraud is 30 percent across the industry....