What email marketers should know about Alexa’s latest feature
If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion....
Greg Sterling | Dec 11, 2018 at 12:23 pm ET
Mobile Marketing
Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.
Cheetah Mobile and another Chinese firm accused of mobile ad download fraud
A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly...
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well....
EU consumer groups accuse Google of violating GDPR with location history
The groups argue Google doesn't sufficiently disclose how location data is being used and has not obtained consumer consent....
Analyst: Amazon Echo owns 75 percent of global smart speaker market
Google had beaten Amazon in device shipments in the previous two quarters....
8 ways marketers use call analytics in Salesforce to drive revenue
Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from...
How will Google’s new Android app licensing rules in Europe impact Chrome and search?
The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision....
Why Google’s Home Hub could outsell Echo Show, other smart displays
The new device is priced right and offers more capabilities out of the box....
Google appeals record $5 billion EU antitrust Android fine
Google said when the fine was imposed in July that it would appeal, will argue its practices benefit consumers....
Amazon’s Alexa finds its business model: in-skill purchases
Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa....
Amazon launches a dozen new devices to put ‘Alexa everywhere’
Company is in a race with Google to control the smart home. ...
Branch buys TUNE’s attribution platform
The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data -- which...
iOS 12 release gives users more power, marketers more options
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and...
Adobe: 47% of smart speaker owners using device in shopping process
Another survey finds significant numbers of consumers using smart speakers for product research and purchases....
Virtual reality enters its ‘trough of despair’ as shipments decline
It wouldn't be fair to say VR is dead, but from a consumer electronics perspective, it's not far from...
Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality
Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the...
Google expands Assistant device network, adds polyglot support
Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances....
Survey: Teens cutting back on mobile screen, social media time
A majority of teens said they're consciously reducing social media, video games and mobile phone time....
Chrome browser to update to material design ‘across all operating systems’
Reportedly, the changes will be most pronounced on iOS....
Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking
A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking....