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Mobile Marketing

Channel: Mobile Marketing

Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.

  • Latest

CX maturity can lead to business success

CX maturity can be measured, and aligns with success, says new...

Kim Davis | Oct 8, 2020 at 12:38 pm ET

Report: Insights-led engagement for the mobile-first consumer

Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the...

Sponsored Content: MoEngage | Aug 26, 2020 at 7:30 am ET

Usage of voice has plateaued — for now

Compared with past growth, 2020 survey data show flat-to-declining...

Greg Sterling | Jun 30, 2020 at 3:22 pm ET

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study...

Greg Sterling | Jun 24, 2020 at 12:02 pm ET

How will ads in iOS push notifications change mobile marketing?

It represents a big opportunity for some publishers but proceed with caution....

Greg Sterling | Mar 9, 2020 at 4:08 pm ET

What Apple’s strong iPhone 11 sales mean for marketers

Safari is the most popular mobile browser in the U.S. by a significant margin, with big implications for marketers....

Greg Sterling | Jan 28, 2020 at 7:24 pm ET

Business RCS messaging: Will it ever be a workable solution for marketers?

Android users can receive RCS messaging now but it's still an uncertain road ahead for marketers – and Apple isn't the only problem holding us...

Henry Cazalet | Jan 8, 2020 at 2:17 pm ET

What you need to know about mobile engagement in 2020

Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing...

Len Shneyder | Jan 3, 2020 at 9:32 am ET

Make 2020 the year for e-commerce to get better with the mobile experience

It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile...

Duane Brown | Jan 3, 2020 at 9:31 am ET

Nine voice search stats to close out 2019

A look back at some of the year's key voice search and virtual assistant...

Greg Sterling | Dec 24, 2019 at 9:24 am ET

Get More Value Out of Your First-Party Data

Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live...

Digital Marketing Depot | Nov 20, 2019 at 1:19 pm ET

Amazon tops Google in Q3 smart speaker market report

Most significantly, the smart display category grew 500% globally....

Greg Sterling | Nov 14, 2019 at 10:37 am ET

A story of a loyalty app: How mobile applications can keep improving your customer experience

The key to exceeding your customers' expectations is in their...

Sponsored Content: Comarch | Nov 12, 2019 at 7:30 am ET

Neura converts mobile-location data into time and consumer attention

The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights....

Greg Sterling | Oct 31, 2019 at 5:49 pm ET

Revenge of the small business website

VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big...

Greg Sterling | Oct 7, 2019 at 9:32 am ET

Mobile conversions rising, but desktop conversions still 93% more valuable, study says

Mobile conversions are growing, however most people still favor the desktop for...

Greg Sterling | Oct 7, 2019 at 8:16 am ET

App Annie picks up mobile advertising analytics provider

The deal will allow mobile marketers to gain insights from App Annie's market data and analytics alongside mobile ad analytics....

Jennifer Cannon | Sep 27, 2019 at 12:14 pm ET

Google sorry about audio review scandal, details privacy changes for Assistant

Voice & Audio Activity (human review) will now become opt-in, but it's still turned on by default with the company discouraging...

Greg Sterling | Sep 23, 2019 at 9:31 am ET

Will Rich Communication Services (RCS) revolutionize business messaging?

Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far...

Jennifer Cannon | Aug 29, 2019 at 1:40 pm ET

Analyst firm: Google smart speaker shipments dropped in Q2 2019

But a rival firm said the picture was much brighter for Google's Assistant devices....

Greg Sterling | Aug 26, 2019 at 2:58 pm ET
  • Previous Articles »
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