Google rolls out ‘interpreter mode’ for Home and smart displays
Users invoke the feature in one of several ways and it keeps going until you verbally turn it off....
Mobile Marketing
5 hurdles RCS messaging has to overcome for universal adoption
What's the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box?...
Slow pages hurt conversions, but marketers aren’t in a hurry to fix them
Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. ...
New Salesforce tools let marketers create mobile apps without developers
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few...
Mobile carriers end data sharing with location aggregators; should marketers worry?
Carriers are not the only sources of location data; their moves won't be a significant blow to the ecosystem....
Survey: 118 million smart speakers in US, but expectation is low for future demand
52 percent of smart speaker owners have two or more devices in their homes....
As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths
Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion...
2019 mobile marketing predictions from industry veterans
What's in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy business leaders what to expect in 2019. ...
Two years on, mixed reports on AMP adoption
The open source project that enables Web pages and ads to load nearly instantly is being adopted at a slower pace than advocates...
What email marketers should know about Alexa’s latest feature
If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion....
Cheetah Mobile and another Chinese firm accused of mobile ad download fraud
A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly...
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well....
EU consumer groups accuse Google of violating GDPR with location history
The groups argue Google doesn't sufficiently disclose how location data is being used and has not obtained consumer consent....
Analyst: Amazon Echo owns 75 percent of global smart speaker market
Google had beaten Amazon in device shipments in the previous two quarters....
8 ways marketers use call analytics in Salesforce to drive revenue
Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from...
How will Google’s new Android app licensing rules in Europe impact Chrome and search?
The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision....
Why Google’s Home Hub could outsell Echo Show, other smart displays
The new device is priced right and offers more capabilities out of the box....
Google appeals record $5 billion EU antitrust Android fine
Google said when the fine was imposed in July that it would appeal, will argue its practices benefit consumers....
Amazon’s Alexa finds its business model: in-skill purchases
Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa....
Amazon launches a dozen new devices to put ‘Alexa everywhere’
Company is in a race with Google to control the smart home. ...