Apple’s HomePod makes modest gains against Echo, Google Home [Report]
Amazon has 70 percent of the market, Google 24 percent and Apple 6 percent....
Mobile Marketing
Facebook launches playable ads, tests retention optimization for app advertising
App marketers will also soon have the option of using minimum ROAS bidding....
Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position
Company is regarded by some as an agent of the Chinese government....
US market becoming a smartphone duopoly
Apple, Samsung dominate, while others are left behind....
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....
Report: Smart speaker ownership driving voice adoption on smartphones
But 38% also said they bought a smart speaker 'to reduce screen...
Gartner releases first Magic Quadrant on mobile marketing platforms
Mobile-only platforms take most of the top places, above Salesforce and...
WildFire launches virtual coin platform to promote app discovery and engagement
Eschewing blockchain, the company is offering a standalone reward system that operates inside and between mobile...
Why the local search marketplace would benefit from a super-app
Contributor Wesley Young looks at how WeChat works, what the chances are of a similar app development here in the US and what integrated...
Google hit with largest-ever $5 billion antitrust penalty in Android case
The fine could have reached $11 billion, according to EU regulation guidelines....
Third-party app store owner files EU complaint about being blocked by Google
Google says there is significant risk from apps from third-party app stores....
Report: Second big EU antitrust fine against Google coming next week
Reports speculate that Google will be forced to decouple Google Play access from app pre-install rules, clearing the way for new "default"...
Analyst firm: Smart speaker market will reach 100M units by year-end
The US is the largest market, followed by China, which is still undeveloped....
Mobile is taking over the customer journey
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site....
In major privacy win, US Supreme Court says cops need warrant to access cell phone location
The decision imposes Fourth Amendment restrictions on the ability to conduct surveillance without probable cause....
10 ways to increase calls from paid search
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey...
Mobile marketer Leanplum buys Connecto’s conversational marketing
The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships...
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
The widespread use of location in the third party data ecosystem is almost completely opaque to consumers....
Using push notifications for mobile app retention
Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app...
7 personalization strategies to convert more callers to customers
Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often...
