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Mobile Marketing

  • Latest

Firefly ups the ante for digital out-of-home

Firefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and...

Greg Sterling | Aug 12, 2019 at 12:23 pm ET

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!

Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product...

Digital Marketing Depot | Aug 2, 2019 at 1:36 pm ET

Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Google announced new inventory sources and monetization tools for app advertisers and...

Ginny Marvin | Jul 31, 2019 at 9:24 am ET

Google swaps ‘voice search’ on Android for Google Assistant

The Assistant is a more versatile, cross-platform...

Greg Sterling | Jul 29, 2019 at 2:56 pm ET

Getting started with mobile attribution

With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...

Digital Marketing Depot | Jun 6, 2019 at 1:30 pm ET

A year after GDPR, mobile notifications are up, location sharing is down

Airship examined mobile app permissions data from more than 700 million users...

Greg Sterling | May 22, 2019 at 11:42 am ET

MoPub gives publishers impression-level revenue data, links with attribution platforms

The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns....

Amy Gesenhues | May 21, 2019 at 10:33 am ET

Smart speakers, smartphone shipments heading in opposite directions

Smart speakers up 131% globally, smartphones 'in freefall' says analyst firm....

Greg Sterling | May 21, 2019 at 8:33 am ET

5G won’t solve ad-supported video’s playback issues

If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their...

Dan Hurwitz | May 15, 2019 at 8:00 am ET

Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study...

Jennifer Cannon | May 10, 2019 at 9:10 am ET

As part of broader privacy push, Google gives users more control over location data

A new 'while in use' location setting comes to Android, which will have ripple effects on advertising....

Greg Sterling | May 8, 2019 at 3:30 pm ET

Google App campaigns to get YouTube inventory, tROAS bidding

App ads will soon be eligible to appear on the YouTube homepage...

Ginny Marvin | May 8, 2019 at 12:10 pm ET

Google Nest Hub Max: A new weapon in the smart home battle against Alexa

The $229 device could become a big hit, paving the way for more user engagement and monetization....

Greg Sterling | May 7, 2019 at 6:07 pm ET

The retailers and brands delivering first-rate mobile AR experiences

At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...

Amy Gesenhues | Apr 16, 2019 at 1:29 pm ET

In the battle for mobile engagement, branded apps hold untapped value

To effectively market in a mobile world, brands need to think of their apps as mobile video...

Dan Hurwitz | Apr 12, 2019 at 10:43 am ET

Waze enables programmatic inventory, offers richer analytics with Google ad tech integrations

Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that...

Taylor Peterson | Apr 11, 2019 at 2:30 pm ET

Why marketers need call tracking and analytics

While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your...

Digital Marketing Depot | Apr 8, 2019 at 12:54 pm ET

Apple’s big service launches hold few opportunities for marketers

Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video....

Pamela Parker | Mar 25, 2019 at 5:55 pm ET

3 key components of mobile audience marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also...

Brian Handly | Mar 22, 2019 at 9:33 am ET

Report: Facebook the top network for app-installs, Google, Apple follow

AppsFlyer also says that app-install fraud is 30 percent across the industry....

Greg Sterling | Mar 20, 2019 at 2:49 pm ET
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