Report: Facebook leads other platforms for app-install ROI in performance index
However, Google is gaining and Twitter has the best long-term retention....
Mobile Marketing
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In (partial) defense of Apple’s HomePod
HomePod sound quality beats Google Home and Echo devices, and Siri performed better than expected....
Instapage launches first landing page platform with AMP
The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by...
Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
Google, Microsoft, Amazon and Apple are putting their assistants on all the devices they possibly can....
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click...
GroundTruth launches new self-service mobile-location ad-buying platform
Advertisers are billed entirely on a cost-per-visit...
Four new search trends in mobile app discovery
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be...
2018 mobile marketing predictions from 18 industry veterans
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the...
Alibaba’s UC browser beating Google Chrome in Indian mobile market
The browser's ad-blocking feature is driving a significant percentage of global ad blocking and is a potentially meaningful threat to ad...
Empowered consumers are searching for the best and worst brands before they buy
With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian...
The upcoming mobile app Monday: Be prepared
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to...
IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year
Mobile advertising revenue was 54 percent of the total....
Calling all marketers: Our top mobile marketing columns of the year
Which mobile trends caught our readers' attention this year? Our most popular mobile marketing columns covered topics ranging from mobile...
Google releases Android Go edition for India’s 400 million internet users
New version of Android is optimized for entry-level smartphones in developing...
Does your company need a call analytics platform?
Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey....
Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing...
Has Apple already missed the smart speaker market?
Increasing sales of Google Home and Amazon Echo devices probably means less demand for Apple HomePod....
A new era: Mobile-location tracking, user consent and government surveillance
A US Supreme Court case being heard this week will determine if police need a warrant to access mobile user location history....
Singular Fraud Index highlights most secure mobile ad networks & challenges for marketers
The new study looks at fraud prevention across the mobile advertising...
Think calls are dying? The data says they’re not
Both CallRail and Marchex found significant increases in calls over the Black Friday weekend....
