Firefly ups the ante for digital out-of-home
Firefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and...
Mobile Marketing
Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!
Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product...
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and...
Google swaps ‘voice search’ on Android for Google Assistant
The Assistant is a more versatile, cross-platform...
Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users...
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns....
Smart speakers, smartphone shipments heading in opposite directions
Smart speakers up 131% globally, smartphones 'in freefall' says analyst firm....
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their...
Chatbots could drive $112 billion in retail sales by 2023
As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study...
As part of broader privacy push, Google gives users more control over location data
A new 'while in use' location setting comes to Android, which will have ripple effects on advertising....
Google App campaigns to get YouTube inventory, tROAS bidding
App ads will soon be eligible to appear on the YouTube homepage...
Google Nest Hub Max: A new weapon in the smart home battle against Alexa
The $229 device could become a big hit, paving the way for more user engagement and monetization....
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...
In the battle for mobile engagement, branded apps hold untapped value
To effectively market in a mobile world, brands need to think of their apps as mobile video...
Waze enables programmatic inventory, offers richer analytics with Google ad tech integrations
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that...
Why marketers need call tracking and analytics
While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your...
Apple’s big service launches hold few opportunities for marketers
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video....
3 key components of mobile audience marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also...
Report: Facebook the top network for app-installs, Google, Apple follow
AppsFlyer also says that app-install fraud is 30 percent across the industry....