Firefly ups the ante for digital out-of-home
Firefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and...
Firefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and...
Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product...
Google announced new inventory sources and monetization tools for app advertisers and...
The Assistant is a more versatile, cross-platform...
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...
Airship examined mobile app permissions data from more than 700 million users...
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns....
Smart speakers up 131% globally, smartphones 'in freefall' says analyst firm....
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their...
As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study...
A new 'while in use' location setting comes to Android, which will have ripple effects on advertising....
App ads will soon be eligible to appear on the YouTube homepage...
The $229 device could become a big hit, paving the way for more user engagement and monetization....
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...
To effectively market in a mobile world, brands need to think of their apps as mobile video...
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that...
While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your...
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video....
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also...
AppsFlyer also says that app-install fraud is 30 percent across the industry....