Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?
Awkward at launch, let's hope they can make assistant "interoperability" better....
Mobile Marketing
Report: Google continues to gain global smart speaker share
Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share....
Report: Traditional methods of personalization don’t work for millennials and Gen Z
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen...
7 ways digital marketers use what happens on calls to optimize ROI
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
AP: Google collects location data when ‘Location History’ is turned off
Google says it tells users exactly what it's doing. It does, though some of the information is buried....
How to maximize value from push notifications
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to...
Apple’s HomePod makes modest gains against Echo, Google Home [Report]
Amazon has 70 percent of the market, Google 24 percent and Apple 6 percent....
Facebook launches playable ads, tests retention optimization for app advertising
App marketers will also soon have the option of using minimum ROAS bidding....
Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position
Company is regarded by some as an agent of the Chinese government....
US market becoming a smartphone duopoly
Apple, Samsung dominate, while others are left behind....
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta....
Report: Smart speaker ownership driving voice adoption on smartphones
But 38% also said they bought a smart speaker 'to reduce screen...
Gartner releases first Magic Quadrant on mobile marketing platforms
Mobile-only platforms take most of the top places, above Salesforce and...
WildFire launches virtual coin platform to promote app discovery and engagement
Eschewing blockchain, the company is offering a standalone reward system that operates inside and between mobile...
Why the local search marketplace would benefit from a super-app
Contributor Wesley Young looks at how WeChat works, what the chances are of a similar app development here in the US and what integrated...
Google hit with largest-ever $5 billion antitrust penalty in Android case
The fine could have reached $11 billion, according to EU regulation guidelines....
Third-party app store owner files EU complaint about being blocked by Google
Google says there is significant risk from apps from third-party app stores....
Report: Second big EU antitrust fine against Google coming next week
Reports speculate that Google will be forced to decouple Google Play access from app pre-install rules, clearing the way for new "default"...
Analyst firm: Smart speaker market will reach 100M units by year-end
The US is the largest market, followed by China, which is still undeveloped....
Mobile is taking over the customer journey
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site....
