5 techniques to make free shipping pay off in the holiday season and beyond
Rethink your free shipping offers to better align with larger business...
Mike Farrell | Dec 17, 2018 at 8:11 am ET
Retail
A must read for all e-commerce and brick-and-mortar retailers. Features include news and updates on internet shopping trends, mobile commerce and location-based marketing technology. Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.
Thinking ahead to the Q4 holiday shopping season? Visit our special Holiday Retailer section for in-depth Black Friday and Cyber Monday coverage, plus marketing tips and tactics to round out your holiday promotional strategy.
Why some marketers say Cyber Week is just too long
Here's how email marketers can sidestep the perils of a too-long holiday promotional...
Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments
Digital ad platform Kenshoo says clients spent 2.2 times as much on Amazon native ads during Cyber Monday compared to Prime...
Move over, Prime Day; Amazon’s Cyber Monday takes the crown
This year’s Cyber Monday was the online retailer’s biggest day of sales,...
165 million people shopped online and in stores over Black Friday weekend
There were just under 90 million multichannel shoppers who spent on average $93 more than online or in-store only buyers....
Cyber Monday shopping shatters sales records, beats expectations
It's good news for brands and marketers as the 2018 holiday season kicks off with a...
Consumers spent a record $6.22 billion online on Black Friday
Shoppers are no longer waiting for Black Friday and they're purchasing on smartphones more than ever this...
Data: Retailers that can expect to see Black Friday store visits and those that won’t
Expected winners include Best Buy and Macy's while foot traffic declines will be seen at Chick-Fil-A, Walgreens and Ace....
Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
Millennials are more likely to buy on mobile devices than other generations....
Survey: Majority of consumers will spend 75% of holiday budgets online this year
But stores are driving an increasing percentage of online buying....
AR/VR agency Vertebrae launches web-based AR platform for online retailers
Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree...
Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads....
Survey: Expect more holiday spending, ‘blended retail’ shopping this year
Consumers on average will spend roughly $700 on holiday gifts this...
Calls to businesses rose more than 375% over past two holiday seasons
A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that...
Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace
The branded stores are aimed at appealing to Jet's target urban...
The 5-step approach to driving retail growth
Here's what successful retailers are doing to survive and thrive in the current competitive environment....
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and...
5 essential steps to connect with Generation Z
While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as...
Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
Quarterly member growth has slowed to less than 2 percent, according to CIRP....
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans...