5 ways to write better email subject lines this holiday season
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right...
Retail
Get the most important digital marketing news each day.
A must read for all e-commerce and brick-and-mortar retailers. Features include news and updates on internet shopping trends, mobile commerce and location-based marketing technology. Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.
Thinking ahead to the Q4 holiday shopping season? Visit our special Holiday Retailer section for in-depth Black Friday and Cyber Monday coverage, plus marketing tips and tactics to round out your holiday promotional strategy.
Want to win more sales this holiday season? Don’t bet the farm on digital
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data...
3 behavioral stats for retailers to supercharge your holiday strategy
Columnist Andrew Waber takes a look at consumers' retail search activity to give you insight into the keywords and product content that will...
Why the C-suite loves loyalty
Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer...
When Amazon comes for your company, don’t lose focus on what matters: Your customer
Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company's survival? Contributor Joe Hyland...
How retailers can put Amazon to work for them
Many brick-and-mortar businesses have come to view Amazon as a threat to their bottom line, but columnist Adam Dorfman illustrates how smart...
41% report doing majority of their holiday shopping online last year [Survey]
The Walker Sands 'Future of Retail 2017 Holiday Report' surveyed more than 1,600 consumers to identify online shopping trends....
Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Reducing shopping cart abandonment represents billions in potential additional revenue for retailers....
Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO...
12-part recipe for product descriptions that sell
How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are...
A brief history of customer loyalty
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold...
Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Don't get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the...
More than 1/3 of shoppers plan to start holiday shopping before Black Friday [report]
According to CPC Strategy's 2017 US Holiday Shopping forecasts, 72% of shoppers will be doing their holiday gift-buying on...
The game changer in retail personalization: Consumer identity management
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give...
Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers....
It’s Amazon vs. Google as we enter a new era of online-to-offline commerce
As Amazon crosses over and becomes the ultimate omnichannel juggernaut, traditional retailers are at an existential crossroads....
Retailers: The high cost of holiday packages going undelivered
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus...
2017’s holiday e-commerce sales projected to grow 10% over last year’s holiday season
Retail search marketing firm, NetElixir, says e-commerce sales are increasing at a slower rate than previous holiday...
Why your brand should obsess over its customers, not its competitors
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers -- and the data they generate -- at the center of...
The holidays hinge on your marketing ecosystem
For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your...
