A must read for all e-commerce and brick-and-mortar retailers. Features include news and updates on internet shopping trends, mobile commerce and location-based marketing technology. Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.
Thinking ahead to the Q4 holiday shopping season? Visit our special Holiday Retailer section for in-depth Black Friday and Cyber Monday coverage, plus marketing tips and tactics to round out your holiday promotional strategy.
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data....
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor...
When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers pull a...
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script...
The retail industry's share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato's...
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...
The program is being introduced on an invite-only basis, offering sellers both automated and manual...
The new Target+ initiative takes a different tack than competitors Amazon and...
The company sees an advantage in its trove of digital and in-store customer...
The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this...
Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and...
An omnichannel strategy creates a comprehensive view of the customer's journey to deliver the right message, at the right time, without pressure...
Mobile location data reveal shopping patterns and competitive insights that marketers can exploit....
The "new-to-brand" set of metrics are aimed at helping brands understand how well their campaigns convert first-time...
Adobe found mobile drove more than half of holiday visits to retailer sites and generated one-third of...
Advertisers can opt-into automated bidding and tailor bids for the search ads by page...
The program, currently in pilot, could eventually be available to CPG companies via Amazon's self-service ad...
U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the...
Three retail experts weigh in on the the future of the store....
