Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
Retail
A must read for all e-commerce and brick-and-mortar retailers. Features include news and updates on internet shopping trends, mobile commerce and location-based marketing technology. Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.
Thinking ahead to the Q4 holiday shopping season? Visit our special Holiday Retailer section for in-depth Black Friday and Cyber Monday coverage, plus marketing tips and tactics to round out your holiday promotional strategy.
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms...
SMBs, DTC brands cash in on Cyber Monday
By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...
Mobile, in-store pickup helped drive record-setting Black Friday weekend, but will profits shine?
Revenues are up by double-digits, but deep discounts and tougher advertising competition can cut into retailers' margin....
Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch
We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe. ...
Gifter CX: How to make a play for gift givers this holiday shopping season
Here are some suggestive gifting strategies for a brand's non-consumer during this season’s narrow window of holiday...
Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass
It'll take less than 10 minutes and the All-Access pass is worth nearly...
NRF says 70 million consumers will shop online during Cyber Monday, predicts online holiday sales up 14%
More than 165 million people will shop during the five-day stretch between Thanksgiving and Cyber Monday, according to the NRF's survey....
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before...
Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion
Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone....
42% of shoppers will buy most (or all) of their holiday gifts on Amazon, survey finds
Yet Episerver says it is very possible to compete with the...
Is ‘digital empathy’ an oxymoron?
Empathy can be good business, but only when companies proactively apply...
Walmart’s jump on a shorter holiday season taps technology to drive sales across channels
The company is launching deals and multi-channel shopping options to meet consumers where they...
More of merchants’ ad budgets going to product ads on search and social channels
Product ad spend growth on social outpaced search in the third quarter, Kenshoo...
Why D2C brands are the future of retail
The founders and leaders of Brooklinen, Hatch Collection and M.M. LaFleur discuss building their brands and how they're creating customers for...
Holiday shopping to ‘peak’ early, be more mobile and less social — survey
Deloitte survey polled more than 4,000 consumers in the U.S. about intended holiday spending....
Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Consumers want to feel better understood by retailers especially during the holiday season, according to...
Awe-inspiring customer experience starts, and ends, without ‘gotchas’
CX is much greater than a single interaction and must be championed from the C-suite and orchestrated across the lines of business and...
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to...