Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change...
Retail
A must read for all e-commerce and brick-and-mortar retailers. Features include news and updates on internet shopping trends, mobile commerce and location-based marketing technology. Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.
Thinking ahead to the Q4 holiday shopping season? Visit our special Holiday Retailer section for in-depth Black Friday and Cyber Monday coverage, plus marketing tips and tactics to round out your holiday promotional strategy.
COVID-Consumers: Pessimistic, but spending more online
A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey...
4 marketing lessons from retailers who are mastering the customer experience
Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own...
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand....
Sellers start feeling the strains on Amazon’s fulfillment systems
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on...
Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app
Sephora is one of the initial test partners for the new program....
Coronavirus and e-commerce: It’s complicated
While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook....
Majority of consumers want standards and tougher action against review fraud
Survey finds U.S. consumers want severe financial penalties for retailers that don't protect review integrity. ...
Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]
Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and...
Amazon and digital commerce top traditional retailers in satisfaction scores
However most "internet retailers" in the study also operate brick-and-mortar stores....
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more...
Why e-commerce companies need to build shipping costs into prices
Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase...
Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon
Being an online retailer is harder than ever, with more opportunities but also more channels and risks....
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Proctor & Gamble and Under Armour talked SEO, customer experience, and the influence of...
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the...
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found....
Your reputation depends on a solid (and legal) online review strategy
As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand...
The Amazon ad juggernaut: What’s your experience been?
Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing soon....
Merkle launches digital advertising solution for retailers to monetize their customer data
New Stream Media aims to help retailers develop media programs for brands. The solution taps Google's ad stack....
Why the retailers closing stores probably won’t see a major e-commerce uptick
There's an underappreciated relationship between online and offline retail....