Why the retailers closing stores probably won’t see a major e-commerce uptick
There's an underappreciated relationship between online and offline retail....
Retail
A must read for all e-commerce and brick-and-mortar retailers. Features include news and updates on internet shopping trends, mobile commerce and location-based marketing technology. Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.
Thinking ahead to the Q4 holiday shopping season? Visit our special Holiday Retailer section for in-depth Black Friday and Cyber Monday coverage, plus marketing tips and tactics to round out your holiday promotional strategy.
Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform
The ads will appear on POPSUGAR with plans to extend across the companies other media brands....
Brands can now buy Walmart sponsored search ads via API partners
Walmart Media Group named four initial advertising partners to support sponsored search campaigns....
Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in
One-day and same-day delivery -- free for Prime members -- nearly quadrupled this season, according to the e-commerce...
Amazon makes it easier for agencies to advertise on their clients’ behalf
No codes required to register for vendor...
Get inside the buyer’s brain to boost e-commerce sales
How you can apply scientific psychological principles to influence consumer behavior on your site. ...
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms...
SMBs, DTC brands cash in on Cyber Monday
By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...
Mobile, in-store pickup helped drive record-setting Black Friday weekend, but will profits shine?
Revenues are up by double-digits, but deep discounts and tougher advertising competition can cut into retailers' margin....
Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch
We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe. ...
Gifter CX: How to make a play for gift givers this holiday shopping season
Here are some suggestive gifting strategies for a brand's non-consumer during this season’s narrow window of holiday...
Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass
It'll take less than 10 minutes and the All-Access pass is worth nearly...
NRF says 70 million consumers will shop online during Cyber Monday, predicts online holiday sales up 14%
More than 165 million people will shop during the five-day stretch between Thanksgiving and Cyber Monday, according to the NRF's survey....
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before...
Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion
Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone....
42% of shoppers will buy most (or all) of their holiday gifts on Amazon, survey finds
Yet Episerver says it is very possible to compete with the...
Is ‘digital empathy’ an oxymoron?
Empathy can be good business, but only when companies proactively apply...
Walmart’s jump on a shorter holiday season taps technology to drive sales across channels
The company is launching deals and multi-channel shopping options to meet consumers where they...