Why you’ll benefit from fully funding your core brand terms on Amazon
You may be wondering why you'd want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler...
Retail
A must read for all e-commerce and brick-and-mortar retailers. Features include news and updates on internet shopping trends, mobile commerce and location-based marketing technology. Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.
Thinking ahead to the Q4 holiday shopping season? Visit our special Holiday Retailer section for in-depth Black Friday and Cyber Monday coverage, plus marketing tips and tactics to round out your holiday promotional strategy.
Square opens platform to third-party developers to create new payment experiences
The tools enable the company to expand into new verticals and move further into e-commerce....
Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever
Amazon reports this year's Prime Day sales exceeded last year's results, as well as its Black Friday and Cyber Monday sales events....
Looking to grow into a C-level leadership role? Focus on e-commerce.
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their...
Amazon trumpets Prime Day success despite myriad glitches and problems
But analyst firm says Prime membership growth has dropped from 35% to 12% and will continue to slow....
Amazon crashes on Prime Day, creating a less than prime shopping experience
The e-commerce site began experiencing problems shortly after its 3:00 p.m. ET start time....
Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours
This year's Prime Day starts 12:00 p.m. PT next Monday and will last six hours longer than last year....
Crowdsourcing your inventory: Outsource product and empower customers
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers...
Report: Stores still critical in consumer purchase journey, above TV and social
Study from Blis found that in-store browsing was the number one way consumers discovered new products....
Loyalty is more than marketing, it’s a mindset
Contributor Evan Magliocca explains how retailers must approach customer loyalty -- you've got to give it to get it....
The myths that keep you from winning on Amazon
If you're still hanging onto best practices from years gone by, contributor Andrew Waber says it's time to let go if you want to improve your...
US Supreme Court clears the way for sales taxes on all e-commerce sales
The court said that states were being harmed by the inability to collect taxes from e-commerce sellers....
Report: 52% of millennials want retailers to mirror their values
Survey from Euclid shows components that fuel favorable brand perception....
Report: Microsoft seeks to help retailers compete with Amazon Go
Microsoft wants to use computer vision, smartphones and other tech on the "intelligent edge" to speed deployment and reduce costs....
Placed launches TV screen-to-store offline attribution
Scale and off-the-shelf availability make the product unique, says CEO David Shim....
Moltin launches first web-based self-checkout at apparel retailer Stance
The companies say this is the first retailer self-checkout that doesn’t require an app download or the use of a store...
I’m a customer. Please get to know me.
Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities....
Amazon owns more than 90% market share across 5 different product categories [Report]
Reports from Kleiner Perkins' Mary Meeker and e-commerce data firm Jumpshot underscore Amazon's growing e-commerce...
E-commerce highlights from Mary Meeker’s Internet Trends report
With online sales crossing the $4 billion mark, e-commerce saw 16% year-over-year...
How to get the most out of your purchase of ads on Amazon
With Amazon's site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares...
