12-part recipe for product descriptions that sell
How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are...
Retail
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A brief history of customer loyalty
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold...
Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Don't get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the...
More than 1/3 of shoppers plan to start holiday shopping before Black Friday [report]
According to CPC Strategy's 2017 US Holiday Shopping forecasts, 72% of shoppers will be doing their holiday gift-buying on...
The game changer in retail personalization: Consumer identity management
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give...
Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers....
It’s Amazon vs. Google as we enter a new era of online-to-offline commerce
As Amazon crosses over and becomes the ultimate omnichannel juggernaut, traditional retailers are at an existential crossroads....
Retailers: The high cost of holiday packages going undelivered
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus...
2017’s holiday e-commerce sales projected to grow 10% over last year’s holiday season
Retail search marketing firm, NetElixir, says e-commerce sales are increasing at a slower rate than previous holiday...
Why your brand should obsess over its customers, not its competitors
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers -- and the data they generate -- at the center of...
The holidays hinge on your marketing ecosystem
For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your...
Data is the new currency, but are advertisers spending wisely?
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're...
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than one million school supply lists uploaded from US grade schools and middle schools....
Nailing down ads for the holiday season
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media...
Retailers: Here are the building blocks for winning the digital shelf
As the busy holiday season fast approaches, columnist Andrew Waber explains why it's important for marketers to build on a foundation of data...
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
Insights on mobile and social usage trends among this growing...
Amazon orders with 3rd-party sellers will soon be authorized for automatic returns
Per the new policy, customers will no longer have to contact the Amazon seller to request to return an item....
Online retail sees continued growth with digital commerce up 14% YoY [Report]
Salesforce Cloud Commerce's Q2 2017 shopping index shows growth in nearly every area of the e-commerce...
60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey]
NetElixir surveyed 500 SMBs that sell products via online marketplaces to get a deeper understanding of their e-commerce...
4 deceptive Google Analytics metrics that fool retail marketers
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy...
