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Retail

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Retailers can now link their PayPal and Google Merchant Center accounts

The integration makes it easier to get up and running with Google's free Shopping...

Ginny Marvin | May 12, 2020 at 3:42 pm ET

The return of retail stores: If you reopen will they come?

Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into...

Greg Sterling | May 11, 2020 at 2:37 pm ET

In major shift, Google Shopping opens up to free product listings

After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product...

Ginny Marvin | Apr 21, 2020 at 9:59 am ET

Coronavirus and the future of the supply chain

It's possible to create a completely new experience by taking a fresh look at the supply chain at the physical, virtual and organizational...

Blaise Lucey | Apr 21, 2020 at 8:13 am ET

Big Amazon affiliate commission rate cuts among latest program changes

Amazon Associates will start to see lower commissions on many popular product...

Ginny Marvin | Apr 15, 2020 at 7:32 pm ET

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change...

Ginny Marvin | Mar 30, 2020 at 1:07 pm ET

COVID-Consumers: Pessimistic, but spending more online

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey...

Greg Sterling | Mar 25, 2020 at 5:53 pm ET

4 marketing lessons from retailers who are mastering the customer experience

Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own...

Mike Farrell | Mar 23, 2020 at 8:05 am ET

Amazon could win big in the post-coronavirus retail economy

The company said it was hiring 100,000 new employees to meet increased demand....

Greg Sterling | Mar 19, 2020 at 9:20 am ET

Sellers start feeling the strains on Amazon’s fulfillment systems

The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on...

Ginny Marvin | Mar 18, 2020 at 10:20 am ET

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

Sephora is one of the initial test partners for the new program....

Taylor Peterson | Mar 13, 2020 at 3:11 pm ET

Coronavirus and e-commerce: It’s complicated

While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook....

Greg Sterling | Mar 12, 2020 at 2:26 pm ET

Majority of consumers want standards and tougher action against review fraud

Survey finds U.S. consumers want severe financial penalties for retailers that don't protect review integrity. ...

Greg Sterling | Mar 5, 2020 at 2:46 pm ET

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and...

Greg Sterling | Mar 3, 2020 at 2:26 pm ET

Amazon and digital commerce top traditional retailers in satisfaction scores

However most "internet retailers" in the study also operate brick-and-mortar stores....

Greg Sterling | Mar 2, 2020 at 1:33 pm ET

Amazon search ads: How to advertise on Amazon — profitably

Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more...

Ginny Marvin | Mar 2, 2020 at 12:38 pm ET

Why e-commerce companies need to build shipping costs into prices

Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase...

Sydney Wess | Feb 27, 2020 at 1:08 pm ET

Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon

Being an online retailer is harder than ever, with more opportunities but also more channels and risks....

Greg Sterling | Feb 27, 2020 at 10:01 am ET

How digital commerce marketing is reshaping search, marketplaces and social

Marketing executives from Proctor & Gamble and Under Armour talked SEO, customer experience, and the influence of...

Taylor Peterson | Feb 20, 2020 at 3:21 pm ET

Introducing the Periodic Table of Digital Commerce Marketing

Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the...

Pamela Parker | Feb 19, 2020 at 10:36 am ET
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