Brands lose consumer trust over ad trickery
When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers pull a...
Lewis Gersh | Mar 14, 2019 at 11:32 am ET
Retail
WordPress plugin to win back cart abandoners leaves sites open to attack
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script...
Retailers spent nearly 50% of mobile ad dollars in second half of 2018
The retail industry's share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato's...
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...
Amazon’s Project Zero launches to help brands fight counterfeiters
The program is being introduced on an invite-only basis, offering sellers both automated and manual...
Target launching invite-only online marketplace
The new Target+ initiative takes a different tack than competitors Amazon and...
Walmart wants your ad business
The company sees an advantage in its trove of digital and in-store customer...
Rethinking the marketing funnel with Consumer Decision Journeys
The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this...
‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns
Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and...
How does an omnichannel vision increase sales?
An omnichannel strategy creates a comprehensive view of the customer's journey to deliver the right message, at the right time, without pressure...
Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain
Mobile location data reveal shopping patterns and competitive insights that marketers can exploit....
Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns
The "new-to-brand" set of metrics are aimed at helping brands understand how well their campaigns convert first-time...
Holiday shoppers spent record-breaking $126 billion online in 2018
Adobe found mobile drove more than half of holiday visits to retailer sites and generated one-third of...
Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
Advertisers can opt-into automated bidding and tailor bids for the search ads by page...
Amazon’s latest ad test: Targeted Product Sampling
The program, currently in pilot, could eventually be available to CPG companies via Amazon's self-service ad...
It’s post-holiday return season: How marketers can make the best of it
U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the...
Retail in 2019: Store evolution, tech adoption and what it will take to win
Three retail experts weigh in on the the future of the store....
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and...
Merkle launches bidding platform tailored for Amazon sponsored brand ads
The proprietary platform was developed to meet growing client demand for bidding at...
Online shopping revenues will reach $126 billion by December 31, says Adobe
Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to...