Report: Amazon Prime Day isn’t just for Prime members any more
Adobe's data shows both large retailers and smaller, niche e-commerce sites saw a significant lift in online sales during the first 24 hours of...
Retail
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to cash...
Martech vendors, retail marketers share martech predictions for Amazon Prime Day
Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term...
Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled...
Moving from vendor to seller on Amazon? Here’s what you need to know
If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier...
Amazon’s new “Counter” service lets customers pick up packages in staffed retail locations
The new service underscores Amazon's continued efforts to provide customers with more delivery and pick up...
Shopify introduces Apple Business Chat integration for its mobile messaging app
Merchants will be able to manage their Apple Business Chat communications via the Shopify Ping...
Amazon Prime Day, summer’s ‘Black Friday’, becomes 2-day sale
Prime Day 2019 will easily cross $5 billion in sales this year and could inch closer to $6...
5 factors of direct-to-consumer brand success
Legacy brands can learn from the direct-to-consumer model with a value shift to serve customers and their needs that will ensure long-term...
Consumer study finds ‘personalization’ lowest on long list of retailer considerations
Consumer behavior may not be what you think it is....
Learn how to target adjacent markets with smart risk-taking
Here are three ways marketers can move into new markets while staying true to their core...
Gen Z shoppers offer new hope for the mall
76% believe physical stores provide a better shopping experience....
SEMrush expands to Amazon with Sellerly for product page testing
The product detail page optimization testing tool is free for Amazon...
Google bringing new Shopping experience with personalization, local and better checkout to U.S. next
The redesign and new features aim to lure shoppers away from...
Here’s how to identify and define your brand to engage customers
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential...
The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages
ChatConnect is designed for hospitality and tourism...
How connected are you to your brand’s customer service?
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you...
Amazon advertising growth slowed again in Q1: Does it matter?
Amazon's advertising business grew around 36% in Q1...
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon...
The New Rules to Win Customer Loyalty and Increase Online Sales
Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital...