Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Retail
‘State of Digital Marketing Analytics in the Top 1000 Internet Retailers’ from Cardinal Path
This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with...
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April...
Report: Millennials least influenced by retail advertising, most active tech adopters
The bar is getting higher for retailers, and most of them won't clear it....
3 lessons learned from 365,000 Amazon furniture & home goods product pages
What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent...
Jeff Bezos confirms Amazon now has more than 100M Prime members
For the first time ever, the CEO revealed Amazon Prime's global membership count in his annual letter to...
Closing the deal with in-store customers
After a brand spends big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija...
Study captures new consumer ‘hierarchy of needs’ facing brands
The survey found that consumers are not that interested in 'brand morals' and don't want content or ads that feel overly personalized....
Consumers don’t want to think anymore
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly....
4 ways brands can win the digital shelf in 2018
Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what...
How brands can engage with customers after checkout
You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija...
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across...
Facebook introduces ‘store sales optimization’ and other ad improvements for retailers
Store sales optimization, Tabs for Canvas and product categories for dynamic ads designed to help retailers sell more online and in stores....
Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
Four months in, 19 rivals say too little has...
The death of the mass market and why consumers couldn’t be happier
The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today....
Retailers with shopping apps now see majority of e-commerce sales from mobile
E-commerce is now a truly cross-device experience....
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...
Busting e-commerce myths that lead to bad marketing decisions
Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk seven e-commerce clichés and shed light on the truth about...
How should retailers respond to Amazon Go? 7 experts weigh in
Retailers need to invest in people and technology -- but also use data more effectively to improve the in-store experience....
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Shopping campaigns are a major source of website traffic and revenue for retailers — and not just during the holiday season! Studies show...
