The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...
Retail
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As world waits for iPhone X sales, Apple Services has become a Fortune 100 business
Services revenue will probably exceed $31 billion for calendar 2017, not including payments to iOS developers....
Amazon Go Store now open in Seattle — How disruptive will it be?
Regardless of whether Go itself takes off, this is a watershed moment for the future of...
It’s 2018. Are your Google Shopping campaigns ready?
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...
From transaction to companion: Engaging at each level of the consumer journey
The consumer journey doesn't end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the...
Optimize your holiday marketing dollars – long after the Christmas lights dim
Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into...
Voice search in retail: Evolving the customer experience
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the...
The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season
Adobe reports 2017 holiday e-commerce revenue climbed to $108.2 billion, beating forecasts by nearly $1...
Freckle CEO: Every single online KPI goes away with better (offline) attribution
In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic,...
Can autonomous stores catch on?
These unmanned physical stores are being tested and launched, as are technologies replacing humans. But will shoppers want...
46% of Prime members say they buy on Amazon at least once a week
New Amazon shopper study from Feedvisor gives insight into consumer behavior on the e-commerce site....
The top 3 retail strategies that dominated the holiday season
As we say goodbye to the holidays and hello to a new year, columnist Tom Mucklow looks back at the strategies and technologies that drove online...
How independent retailers can thrive in a volatile market
As traditional retailers continue to struggle, columnist Evan Magliocca explains why it's a unique opportunity for smaller brands to prosper...
Holiday Retail Search Strategies: What worked, what didn’t in 2017
Join our panel of experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end...
Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon
Echo owners spend on average $1,700 per year vs. $1,300 for Prime members....
6 trends that show the (Thanksgiving) tables have turned in Google Shopping
Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are...
Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18....
The aftermath of the holiday season: What’s next for your marketing plan?
It's natural to want to kick back and relax after the holidays, but columnist Tony Toubia argues that this is a great time to nurture those...
From bricks to clicks: Our top retail columns for 2017
It's been a rough ride for some brick-and-mortar retailers this year, but thanks to digital technologies, there's hope. Catch up on the hot...
Assessing the impact of poor data on retail: The 1-10-100 rule
With the holidays upon us, it's more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom...
