Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
What's new and striking about this survey is the runaway gap between Amazon and everyone else....
Greg Sterling | Oct 15, 2018 at 3:33 pm ET
Retail
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making moves to Amazon...
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile
NetElixir expects Amazon to drive 40 percent of its customers' online sales this holiday season....
5 ways to leverage real third-party purchase intent
If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent...
Survey surprise: 90% of consumers report being brand-loyal
Product quality was the leading factor, but great customer service barely registered as a loyalty driver....
Amazon’s new ‘Storefronts’ gives SMBs a dedicated channel to sell
More than 20,000 US small and medium-sized businesses make up Amazon's new section, offering over 1 million items across 25 product...
Report: Retailers should invest in better service, faster checkout for stores
Quick checkout and 'exceptional' in-store service represent a winning combination according to GroundTruth consumer survey....
Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign
Nike success may embolden other brands to take stronger social and political positions....
Without identity, retailer ad retargeting misses the mark
Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion...
Take our Amazon advertising survey — Enter to win a ticket to SMX
Tell us how you or your clients are approaching Amazon's advertising offerings in our brief...
Why you’ll benefit from fully funding your core brand terms on Amazon
You may be wondering why you'd want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler...
Square opens platform to third-party developers to create new payment experiences
The tools enable the company to expand into new verticals and move further into e-commerce....
Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever
Amazon reports this year's Prime Day sales exceeded last year's results, as well as its Black Friday and Cyber Monday sales events....
Looking to grow into a C-level leadership role? Focus on e-commerce.
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their...
Amazon trumpets Prime Day success despite myriad glitches and problems
But analyst firm says Prime membership growth has dropped from 35% to 12% and will continue to slow....
Amazon crashes on Prime Day, creating a less than prime shopping experience
The e-commerce site began experiencing problems shortly after its 3:00 p.m. ET start time....
Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours
This year's Prime Day starts 12:00 p.m. PT next Monday and will last six hours longer than last year....
Crowdsourcing your inventory: Outsource product and empower customers
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers...
Report: Stores still critical in consumer purchase journey, above TV and social
Study from Blis found that in-store browsing was the number one way consumers discovered new products....
Loyalty is more than marketing, it’s a mindset
Contributor Evan Magliocca explains how retailers must approach customer loyalty -- you've got to give it to get it....