Crowdsourcing your inventory: Outsource product and empower customers
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers...
Retail
Report: Stores still critical in consumer purchase journey, above TV and social
Study from Blis found that in-store browsing was the number one way consumers discovered new products....
Loyalty is more than marketing, it’s a mindset
Contributor Evan Magliocca explains how retailers must approach customer loyalty -- you've got to give it to get it....
The myths that keep you from winning on Amazon
If you're still hanging onto best practices from years gone by, contributor Andrew Waber says it's time to let go if you want to improve your...
US Supreme Court clears the way for sales taxes on all e-commerce sales
The court said that states were being harmed by the inability to collect taxes from e-commerce sellers....
Report: 52% of millennials want retailers to mirror their values
Survey from Euclid shows components that fuel favorable brand perception....
Report: Microsoft seeks to help retailers compete with Amazon Go
Microsoft wants to use computer vision, smartphones and other tech on the "intelligent edge" to speed deployment and reduce costs....
Placed launches TV screen-to-store offline attribution
Scale and off-the-shelf availability make the product unique, says CEO David Shim....
Moltin launches first web-based self-checkout at apparel retailer Stance
The companies say this is the first retailer self-checkout that doesn’t require an app download or the use of a store...
I’m a customer. Please get to know me.
Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities....
Amazon owns more than 90% market share across 5 different product categories [Report]
Reports from Kleiner Perkins' Mary Meeker and e-commerce data firm Jumpshot underscore Amazon's growing e-commerce...
E-commerce highlights from Mary Meeker’s Internet Trends report
With online sales crossing the $4 billion mark, e-commerce saw 16% year-over-year...
How to get the most out of your purchase of ads on Amazon
With Amazon's site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
‘State of Digital Marketing Analytics in the Top 1000 Internet Retailers’ from Cardinal Path
This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with...
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April...
Report: Millennials least influenced by retail advertising, most active tech adopters
The bar is getting higher for retailers, and most of them won't clear it....
3 lessons learned from 365,000 Amazon furniture & home goods product pages
What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent...
Jeff Bezos confirms Amazon now has more than 100M Prime members
For the first time ever, the CEO revealed Amazon Prime's global membership count in his annual letter to...
Closing the deal with in-store customers
After a brand spends big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija...
