How brands can engage with customers after checkout
You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija...
Retail
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across...
Facebook introduces ‘store sales optimization’ and other ad improvements for retailers
Store sales optimization, Tabs for Canvas and product categories for dynamic ads designed to help retailers sell more online and in stores....
Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
Four months in, 19 rivals say too little has...
The death of the mass market and why consumers couldn’t be happier
The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today....
Retailers with shopping apps now see majority of e-commerce sales from mobile
E-commerce is now a truly cross-device experience....
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...
Busting e-commerce myths that lead to bad marketing decisions
Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk seven e-commerce clichés and shed light on the truth about...
How should retailers respond to Amazon Go? 7 experts weigh in
Retailers need to invest in people and technology -- but also use data more effectively to improve the in-store experience....
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Shopping campaigns are a major source of website traffic and revenue for retailers — and not just during the holiday season! Studies show...
Apple HomePod gets mixed reviews, Nest returns to Google
Google's smart home strategy gains momentum, and Apple needs to quickly start on HomePod...
Walmart buys a VR company on its way to invent ‘contextual commerce’
The purchase establishes the third ‘portfolio company’ through the giant retailer’s tech incubator, Store No...
Data is a tough topic for businesses, especially for retailers
There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can...
Big companies are treating Amazon like a branding channel
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a...
Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday...
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...
As world waits for iPhone X sales, Apple Services has become a Fortune 100 business
Services revenue will probably exceed $31 billion for calendar 2017, not including payments to iOS developers....
Amazon Go Store now open in Seattle — How disruptive will it be?
Regardless of whether Go itself takes off, this is a watershed moment for the future of...
It’s 2018. Are your Google Shopping campaigns ready?
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...
From transaction to companion: Engaging at each level of the consumer journey
The consumer journey doesn't end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the...
