Google Ads turns 20: The most important trends and changes of the past 5 years
In looking back, we can see where the biggest trends in search (and beyond) are...
SEM
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...
This decade’s most important marketing question: What data rights do advertisers possess?
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product...
Back to school looks very different this year
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...
2020 Google paid search trends that have nothing to do with the pandemic
With close variant taking the place of broad match, limiting keywords isn't enough for keeping query-to-keyword matches...
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track...
How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You'll want to ensure you are in a...
Two things you need to turn PPC campaigns into winners
How account blueprints can drive flawless execution of your PPC...
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend....
Here’s how to use the new Microsoft Ads Audience Network Planner
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience...
Amazon Posts: A feed-based shopping experience on Amazon
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new...
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging...
Microsoft Advertising UI: What’s new (so far)
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search...
Google adds clarity around eligibility, timing for SMB ad credits
Part of Google's response to the COVID-19 crisis, the ad credits will start rolling out in late...
Retargeting best practices that drive results
Build a powerful, integrated retargeting practice for reaching customers across multiple channels at...
Can we trust automation in a time of crisis?
Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this...
Google adds ‘public health emergency’ to inappropriate content ads policy
The change to the sensitive events section of the policy is effective...