With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising...
Consumers shopping on Amazon, and other online retailers, want more information on product pages, including multiple photos and...
Coming in April, Policy manager will be the central spot to manage policy...
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller...
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression...
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native...
In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers...
In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least...
Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how...
Measuring five core components go a long way in achieving success on Amazon. Here's...
Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product...
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube...
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's...
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into...
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature...
Here's a checklist to make sure you’re as organized as possible to start this year off on the right...
98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace...
