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SEM

Channel: SEM

  • Latest

3 critical PPC lessons from 2020 for a brilliant 2021

With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...

Sponsored Content: Optmyzr | Jan 19, 2021 at 7:00 am ET

2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...

Sponsored Content: SEISO | Jan 5, 2021 at 7:00 am ET

What would it take for new search engines to succeed?

Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental...

George Nguyen | Dec 16, 2020 at 12:56 pm ET

Google, YouTube add user controls to limit alcohol, gambling ads

The new feature will launch on YouTube in the U.S....

Ginny Marvin | Dec 14, 2020 at 7:00 am ET

How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few...

Andy Taylor | Nov 23, 2020 at 1:22 pm ET

Don’t miss out on the most unpredictable holiday season yet

5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...

Sponsored Content: Microsoft Advertising | Nov 18, 2020 at 7:30 am ET

Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in...

Ginny Marvin | Nov 16, 2020 at 3:34 pm ET

Google Ads turns 20: The most important trends and changes of the past 5 years

In looking back, we can see where the biggest trends in search (and beyond) are...

Ginny Marvin | Oct 23, 2020 at 3:35 pm ET

Why PPC automation wrecks some search marketers

PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...

Sponsored Content: Optmyzr | Oct 21, 2020 at 7:30 am ET

Insights to reimagine your holiday 2020 planning

The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...

Sponsored Content: Microsoft Advertising | Sep 25, 2020 at 7:30 am ET

This decade’s most important marketing question: What data rights do advertisers possess?

Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....

Kirk Williams | Sep 17, 2020 at 9:22 am ET

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product...

Ginny Marvin | Sep 4, 2020 at 7:05 am ET

Back to school looks very different this year

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...

Christi Olson | Aug 26, 2020 at 8:05 am ET

2020 Google paid search trends that have nothing to do with the pandemic

With close variant taking the place of broad match, limiting keywords isn't enough for keeping query-to-keyword matches...

Andy Taylor | Aug 25, 2020 at 8:05 am ET

5 tips for starting international PPC

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track...

Tim Jensen | Jul 31, 2020 at 8:05 am ET

How and where to fight for your marketing budget

While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You'll want to ensure you are in a...

Adam Edwards | Jul 22, 2020 at 10:29 am ET

Two things you need to turn PPC campaigns into winners

How account blueprints can drive flawless execution of your PPC...

Sponsored Content: Optmyzr | Jul 21, 2020 at 7:30 am ET

Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...

Ginny Marvin | Jul 2, 2020 at 10:22 am ET

5 essential tips for optimizing your Google Ads Campaigns

Maximize your return, benchmark your potential, and get more results from your ad spend....

Sponsored Content: SEISO | Jun 22, 2020 at 7:30 am ET

Here’s how to use the new Microsoft Ads Audience Network Planner

You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience...

Joe Martinez | Jun 18, 2020 at 8:05 pm ET
  • Previous Articles »
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