Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer...
We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is...
Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as...
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this...
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals...
The distribution of spending on Google, Facebook and Amazon is not equal. It's an important distinction....
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from...
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to...
Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer...
Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product...
Traditional ad formats on social channels will face a shakeup as Facebook and others aggressively test new ad experiences to make purchases...
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined...
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are...
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance...
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the...
The company also announced a new Google Shopping experience that aspires to be more competitive with...
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying...
The PPC industry is shifting its focus on not just what happens after the click, but what happens after the...
