3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental...
The new feature will launch on YouTube in the U.S....
Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few...
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...
Broad match keyword suggestions will start surfacing in...
In looking back, we can see where the biggest trends in search (and beyond) are...
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product...
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...
With close variant taking the place of broad match, limiting keywords isn't enough for keeping query-to-keyword matches...
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track...
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You'll want to ensure you are in a...
How account blueprints can drive flawless execution of your PPC...
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...
Maximize your return, benchmark your potential, and get more results from your ad spend....
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience...