The volatility of online political ads could be TV’s salvation in 2020
Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the...
SEM
Here’s how to modify your e-commerce campaign for B2B and B2C
There are many similarities and relevant tactics to connect businesses with consumers and other...
Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions
See projected impact of making bid or budget changes in your campaigns using these smart bidding strategies....
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
The state of retail media in 2020
Online retail is evolving, and quickly. Join us on Thursday, January 16th, for this live webinar and learn how retail brands can survive and...
4 things Shopping Ads managers need to prepare for in 2020
As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international...
The consumer decision journey will drive paid search in 2020
In organic search, you're going to see a push of data directly to search engines instead of relying on them to...
The paid search shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in...
The seven elements of a high-converting landing page
Landing pages can make or break your digital marketing. Learn how to create landing pages that...
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
Short-term thinking has negative effects on your cost-per-acquisition budget
As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable)...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
9 Questions with SEL Awards Judge Chris Sherman
What he and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in...
Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success....
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many...
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales...
How to make a holiday shopping campaign for low budget accounts
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so...
Pause out of stock products with this Google Ads Script
Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on...
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....