Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with...
Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more...
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it...
This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also...
There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big...
It's time to start thinking about a holiday advertising strategy to reach the right customer...
Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone...
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming...
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way?...
Users no longer have to go to their Google Account page to access privacy...
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
The ads reflect the new design of Google Discover, previously known as Google...
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a...
Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of...
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a...
Here's a free Google Ads script that delivers a detailed report on the impact of Google's inclusion of "same meaning" queries in exact match...
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by...
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common...
