Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads...
SEM
The trouble with automation and Google Ads
Is paid search automation right for your...
Gift-giving shopping behavior from religious holidays to relationships and beyond
New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your...
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Join us for this free webinar on Tuesday, October 8, at 1:00 PM ET (10:00...
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup...
Call Tracking Demystified: Uncovering new opportunities for digital marketers
Live Webinar: Thursday, September 19, at 1:00 PM ET (10:00...
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
We audited Google Ad recommendations: What we learned will surprise you
The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not. In the end, a...
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be...
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Live Webinar: Thursday, August 22, at 1:00 PM ET (10:00 AM...
Don’t fall for the ‘magic keyword’ trap on Amazon
By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales...
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been...
How to use search engine marketing to build and strengthen your brand
Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user...
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day
Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer...
Narrow is the new normal: Why expertise will help agencies survive the in-house exodus
We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is...
The future of search: Capturing the hearts and minds of Generation Z
Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as...
Creating landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this...