New customer acquisition vs. retention: 7 best practices for search
Here’s how retailers should map their audience strategy for new-versus-returning customers to...
Steve Costanza | Apr 19, 2019 at 12:09 pm ET
SEM
Here’s how digital word of mouth and search have converged
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer...
Window shopping 2.0: How visual search is revolutionizing digital fashion retail
Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive...
4 stats on what wins on Amazon vs. Walmart
Marketers can gain a meaningful advantage over competitors by taking a retailer-specific approach on particular product page...
A case study for delivering performance in a mature Google Ads account
Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal...
Amazon advertising: Here’s how you can refine your strategy
Brands need to understand the incrementality of each click and then optimize their...
The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way?...
Leveraging RTB display to engage, nurture and convert audiences through personalization
With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising...
3 ways consumer shopping is changing in 2019
Consumers shopping on Amazon, and other online retailers, want more information on product pages, including multiple photos and...
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy...
5 Steps for Competing with Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller...
Regression analysis to improve Google Ads performance
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression...
What are marketers’ options for handling ad blockers?
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native...
Google’s Black Box Bidding Solution: A look under the hood
In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers...
Video on demand’s future requires an ad model built around the experience
In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least...
Scarcity marketing: Does it still work?
Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how...
How strong is your Amazon ‘health?’
Measuring five core components go a long way in achieving success on Amazon. Here's...
3 lessons learned from 89,000 Amazon fashion product pages
Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product...
Google: Still ‘early days’ for performance advertising on YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube...
Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's...