Creating landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this...
SEM
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Are your ads pointing to the right domain? Here’s a script to find out.
KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking...
Dynamic Search Ads are for amateurs or superheroes
Contributor Daniel Gilbert is definitely not a fan of Google's Dynamic Search Ads. He shares why he feels the ad program doesn't hold a candle...
How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their...
The new Google AdWords interface is coming soon. Are you ready?
Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears...
Bing Ads launches price extensions
Price extensions are available in the US and rolling out to international markets this...
Four ways to remain productive when the AdWords interface changes
Advertisers can leverage different workflows from tools like Optmyzr to be productive as the AdWords interface undergoes its major...
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to...
Optimize your search, Facebook and display targeting with call analytics
Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right...
Giants collide: Google’s impending showdown with Amazon
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends...
What’s different about digital marketing in the cannabis industry?
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local,...
Google Ad Grants changes and your PPC strategy: Where to go from here
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent...
Understanding campaign performance: Answers to common conversion tracking questions
Contributor Frederick Vallaeys suggests answering clients' questions about AdWords quickly and authoritatively will make you shine like a PPC...
Google says it removed more than 3.2 billion bad ads in 2017
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join...
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences...
How Amazon dominates the competitive search landscape
Analysis of consumer electronics and department store retail categories in the US and UK suggests that Amazon’s paid search ad spend is...
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John...
Bundle your agency services to boost revenue
Though the leading marketing sectors, such as technology, software and many consumer brands, have been utilizing marketing automation for years,...
Get inside your customer’s head: A guide to writing irresistible calls to action
Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can't help...
