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SEM

  • Latest

Amazon Posts: A feed-based shopping experience on Amazon

If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new...

Danielle Waller | May 12, 2020 at 11:35 am ET

17 ways PPC can help your business survive economic crisis

Nimble, measurable, and cost-effective ways to market in challenging...

Sponsored Content: Optmyzr | May 4, 2020 at 7:30 am ET

Microsoft Advertising UI: What’s new (so far)

Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search...

Duane Brown | Apr 29, 2020 at 3:10 pm ET

Google adds clarity around eligibility, timing for SMB ad credits

Part of Google's response to the COVID-19 crisis, the ad credits will start rolling out in late...

Ginny Marvin | Apr 20, 2020 at 4:11 pm ET

Retargeting best practices that drive results

Build a powerful, integrated retargeting practice for reaching customers across multiple channels at...

Digital Marketing Depot | Apr 15, 2020 at 3:57 pm ET

Can we trust automation in a time of crisis?

Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this...

Aaron Levy | Apr 3, 2020 at 8:22 am ET

Google adds ‘public health emergency’ to inappropriate content ads policy

The change to the sensitive events section of the policy is effective...

Ginny Marvin | Apr 1, 2020 at 10:08 am ET

How B2B companies can be proactive about managing paid media during COVID-19

To navigate this changing landscape, make sure your brand continues to deliver value while building a pipeline for the future that isn't tone...

Ashley Mo | Mar 25, 2020 at 1:19 pm ET

Your 5 biggest Google Ads challenges & how to solve them

Paid search is more competitive than ever. Find your PPC A-game in 2020 and start winning....

Digital Marketing Depot | Mar 13, 2020 at 3:10 pm ET

Coronavirus disrupts search, digital ad budgets

With ad spend expected to fall in many sectors, media buyers share what they're seeing on the...

Ginny Marvin | Mar 10, 2020 at 3:24 pm ET

60-Minute Masterclass: Google Ads & Phone Call Conversions

Learn more about Google Ads formats and best practices to drive calls. Join us for this live webinar on Tuesday, February...

Digital Marketing Depot | Feb 17, 2020 at 8:15 am ET

Paid search marketers can find success with top of funnel campaigns

The key to finding success with these type of campaigns is knowing when to leverage...

Amy Bishop | Feb 10, 2020 at 1:36 pm ET

New MarTech Today guide to Google Shopping, Amazon, and more

Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...

Digital Marketing Depot | Jan 31, 2020 at 3:00 pm ET

How to win Agency of the Year: Interview with a judge

Past winners of our coveted Agency of the Year awards -- awarded for both SEM and SEO specialties -- have included Metric Theory, Rise...

Katie Jordan | Jan 30, 2020 at 4:22 pm ET

The digital marketing transformation led by Google and Amazon

It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest...

Melissa Reilly | Jan 30, 2020 at 3:46 pm ET

The volatility of online political ads could be TV’s salvation in 2020

Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the...

Lewis Gersh | Jan 16, 2020 at 8:00 am ET

Here’s how to modify your e-commerce campaign for B2B and B2C

There are many similarities and relevant tactics to connect businesses with consumers and other...

Ronald Dod | Jan 15, 2020 at 8:00 am ET

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

See projected impact of making bid or budget changes in your campaigns using these smart bidding strategies....

Ginny Marvin | Jan 14, 2020 at 10:07 am ET

3 Easy steps to complete your annual PPC checkup

Use these techniques to make sure your PPC accounts are in great shape all year...

Sponsored Content: Optmyzr | Jan 14, 2020 at 7:30 am ET

The state of retail media in 2020

Online retail is evolving, and quickly. Join us on Thursday, January 16th, for this live webinar and learn how retail brands can survive and...

Digital Marketing Depot | Jan 10, 2020 at 2:51 pm ET
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