Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to...
Instagram's shoppable update for Stories earlier this year and a standalone IG Shopping app in development, it is well positioned to continue...
Ask hard questions about your product assortment and get yourself ready for the 'One Vendor' change on the Brand...
Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results...
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced...
With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let's look at the pressure...
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates...
Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with...
Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more...
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it...
This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also...
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies...
There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big...
It's time to start thinking about a holiday advertising strategy to reach the right customer...
Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone...
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming...
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way?...
Users no longer have to go to their Google Account page to access privacy...
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
The ads reflect the new design of Google Discover, previously known as Google...
