Short-term thinking has negative effects on your cost-per-acquisition budget
As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable)...
SEM
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
9 Questions with SEL Awards Judge Chris Sherman
What he and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in...
Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success....
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many...
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales...
How to make a holiday shopping campaign for low budget accounts
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so...
Pause out of stock products with this Google Ads Script
Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on...
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Digital advertising is not the dot com bubble, improper attribution is
The real problem in paid search right now is our belief that we can track...
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX...
Don’t abandon traditional in-home advertising channels, they still work
There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase...
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple....
Entries are now being accepted for the 2020 Search Engine Land Awards
Get the recognition your team deserves. Enter your best-performing campaign now....
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Invalid traffic is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a...
Let’s kill the hourly rate: We are leaving money on the table
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost...
7 ways to use SEO and PPC together
PPC and SEO, both powerful stand-alone channels, are even stronger when they work...
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...