Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and...
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Split testing Google Shopping campaigns
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish...
Unit economics: The foundation of a good SEM campaign
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational...
Are you ready for the attribution changes coming to Google AdWords?
If you're not, contributor Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement...
Advanced Strategies for Effective Shopping Campaigns
On February 22, join Marketing Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping...
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...
What the ROAS? A practical guide to improving return on ad spend
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether...
6 hot trends travel brands should watch in 2018
Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas...
5 New Year’s resolutions for your PPC campaigns
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and...
Side by side: Comparing two performance marketing tools/agencies
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test...
Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and...
15 PPC pro tips for writing text ads
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad...
Google AdSense adds style automation for native in-feed ads
The new option aims to match the look and feel of a publisher's feed...
3 AdWords features you’re probably underutilizing
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads...
The technology behind AI in PPC
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist...
Search strategies — What worked and what didn’t for the 2017 holiday season
This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a...
Understanding AdWords keyword match types for manufacturers
With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the...
The AdWords 2x budget change: How’s it going?
Search marketers weigh in on their experiences since the change took effect in...
How to reverse-engineer your online advertising strategy
In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to...
