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SEM

Get the most important digital marketing news each day.

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Phrase, broad, or broad match modifier: After exact, what’s the next best match type?

Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and...

Andy Taylor | Mar 2, 2018 at 2:00 pm ET

Split testing Google Shopping campaigns

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish...

Digital Marketing Depot | Mar 2, 2018 at 1:08 pm ET

Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational...

Kevin Lee | Mar 2, 2018 at 1:07 pm ET

Are you ready for the attribution changes coming to Google AdWords?

If you're not, contributor Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement...

Mona Elesseily | Mar 2, 2018 at 12:54 pm ET

Advanced Strategies for Effective Shopping Campaigns

On February 22, join Marketing Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping...

Digital Marketing Depot | Feb 16, 2018 at 12:58 pm ET

4 ways to get more out of Bing Ads

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...

Sponsored Content: Optmyzr | Feb 6, 2018 at 7:30 am ET

What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether...

Jacob Baadsgaard | Feb 2, 2018 at 4:06 pm ET

6 hot trends travel brands should watch in 2018

Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in...

Christi Olson | Jan 31, 2018 at 1:11 pm ET

3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas...

Sponsored Content: Optmyzr | Jan 31, 2018 at 7:30 am ET

5 New Year’s resolutions for your PPC campaigns

Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and...

Mona Elesseily | Jan 29, 2018 at 5:43 pm ET

Side by side: Comparing two performance marketing tools/agencies

Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test...

Andreas Reiffen | Jan 25, 2018 at 3:42 pm ET

Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and...

Digital Marketing Depot | Jan 25, 2018 at 1:33 pm ET

15 PPC pro tips for writing text ads

Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad...

Pauline Jakober | Jan 23, 2018 at 5:41 pm ET

Google AdSense adds style automation for native in-feed ads

The new option aims to match the look and feel of a publisher's feed...

Ginny Marvin | Jan 23, 2018 at 4:42 pm ET

3 AdWords features you’re probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads...

Brett Middleton | Jan 19, 2018 at 4:34 pm ET

The technology behind AI in PPC

Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist...

Frederick Vallaeys | Jan 18, 2018 at 4:59 pm ET

Search strategies — What worked and what didn’t for the 2017 holiday season

This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a...

Digital Marketing Depot | Jan 17, 2018 at 1:16 pm ET

Understanding AdWords keyword match types for manufacturers

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the...

Dianna Huff | Jan 16, 2018 at 4:10 pm ET

The AdWords 2x budget change: How’s it going?

Search marketers weigh in on their experiences since the change took effect in...

Ginny Marvin | Jan 8, 2018 at 10:35 am ET

How to reverse-engineer your online advertising strategy

In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to...

Jacob Baadsgaard | Jan 5, 2018 at 7:04 am ET
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