On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a...
Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of...
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a...
Here's a free Google Ads script that delivers a detailed report on the impact of Google's inclusion of "same meaning" queries in exact match...
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by...
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common...
As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all...
If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group...
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from...
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here's why it's best to automate...
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas...
Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's...
Can't spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the...
Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA)...
Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be...
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and...
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and...
