Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive...
Marketers can gain a meaningful advantage over competitors by taking a retailer-specific approach on particular product page...
Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal...
Brands need to understand the incrementality of each click and then optimize their...
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way?...
With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising...
Consumers shopping on Amazon, and other online retailers, want more information on product pages, including multiple photos and...
Coming in April, Policy manager will be the central spot to manage policy...
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller...
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression...
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native...
In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers...
In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least...
Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how...
Measuring five core components go a long way in achieving success on Amazon. Here's...
Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product...
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube...
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's...
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into...
