Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
SEM
Learn how to navigate Google’s Comparison Shopping Services
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from...
There is no reason to manage bids manually
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here's why it's best to automate...
A kickback stampede: Why Google’s EU comparison shopping program may carry risk
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas...
Why more automation from Google Ads is good for tool makers and PPC careers
Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's...
Expanded phrase match negatives: A script for misspellings
Can't spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the...
The Google expanded text ad CTR lift that never was
Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA)...
Are you holding your funnel accountable?
Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be...
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and...
Forget me not: 3 steps to make your PPC ads more memorable
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and...
Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper...
Structuring paid search campaigns: Segmentation vs. aggregation
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will...
Ramp Up Your Amazon Ad Game: 5 tips for success
Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92...
3 attribution considerations for B2B lead generation
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand...
How to test your programmatic creatives like a pro
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits...
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven...
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
Google announces machine learning-loaded initiatives at its annual advertiser...
How to use Quora ads for big results in every step of the funnel
Contributor Joe Martinez overcomes a momentary feeling of greed to give up great insights and audience targeting tips using Quora...
Close the Online/Offline Data Gap with AI-driven Call Intelligence
Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to...
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more...
