AI and Digital Paid Media: Are PPC Managers Being Replaced?
Live Webinar: Thursday, August 22, at 1:00 PM ET (10:00 AM...
SEM
Don’t fall for the ‘magic keyword’ trap on Amazon
By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales...
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been...
How to use search engine marketing to build and strengthen your brand
Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user...
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day
Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer...
Narrow is the new normal: Why expertise will help agencies survive the in-house exodus
We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is...
The future of search: Capturing the hearts and minds of Generation Z
Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as...
Creating landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this...
Are you on the wrong platform? Paid search vs. paid social
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals...
Oligopoly? Not so fast
The distribution of spending on Google, Facebook and Amazon is not equal. It's an important distinction....
TrueView audience engagement: Paid strategies to find fans and reduce waste
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from...
Here’s how you align marketing strategy with your customer’s journey
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to...
A look under the hood of profitable e-commerce websites
Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer...
Google’s Smart Bidding – it’s even more about the data
Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product...
Shopping as entertainment and how social commerce will succeed
Traditional ad formats on social channels will face a shakeup as Facebook and others aggressively test new ad experiences to make purchases...
Reimagining the marketing funnel for the disrupted customer experience
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Be smart, advertisers. Here’s how to approach rising Google brand CPC
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are...
Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance...