Digital advertising is not the dot com bubble, improper attribution is
The real problem in paid search right now is our belief that we can track...
SEM
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX...
Don’t abandon traditional in-home advertising channels, they still work
There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase...
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple....
Entries are now being accepted for the 2020 Search Engine Land Awards
Get the recognition your team deserves. Enter your best-performing campaign now....
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Invalid traffic is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a...
Let’s kill the hourly rate: We are leaving money on the table
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost...
7 ways to use SEO and PPC together
PPC and SEO, both powerful stand-alone channels, are even stronger when they work...
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads...
The trouble with automation and Google Ads
Is paid search automation right for your...
Gift-giving shopping behavior from religious holidays to relationships and beyond
New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your...
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Join us for this free webinar on Tuesday, October 8, at 1:00 PM ET (10:00...
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup...
Call Tracking Demystified: Uncovering new opportunities for digital marketers
Live Webinar: Thursday, September 19, at 1:00 PM ET (10:00...
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
We audited Google Ad recommendations: What we learned will surprise you
The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not. In the end, a...