Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and...
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Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and...
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish...
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational...
If you're not, contributor Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement...
On February 22, join Marketing Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping...
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether...
Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in...
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas...
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and...
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test...
Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and...
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad...
The new option aims to match the look and feel of a publisher's feed...
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads...
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist...
This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a...
With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the...
Search marketers weigh in on their experiences since the change took effect in...
In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to...