SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...
SEO
How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google...
Get beyond the algorithm with a data-driven SEO content strategy
Join Merkle’s Director of SEO, Melody Petulla, and SEO Content Lead Kacie Gaudiose as they discuss how to shift your content strategy to a...
8 major Google algorithm updates, explained
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO...
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates,...
Your all-access guide to improving your Google search visibility
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...
8 major Google ranking factors — SEO guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...
How search data can inform larger online business decisions
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it's your job to disperse this...
How to craft a winning SEO proposal and avoid getting a silent ‘No’
Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers...
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole...
Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with...
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories...
Did you know that Google employs 810 features on its SERPs?
Each feature is tailored to a certain type of search or search...
SEO will be a primary focus for marketers during the downturn, says survey
Respondents said SEO was their top performing channel last year and is more likely to be maintained going...
Did you know that SEO drives 22% of all website visits?
Search Engine Optimization remains the stalwart mainstay of digital...
The difference between small business & enterprise SEO
No matter the size of a company or its website, it can benefit from SEO...
Did you know that users’ gazes follow a pinball pattern?
Eye tracking studies uncovered a “pinball pattern” in users’...
Google Podcasts gets a redesign and iOS rollout
The new design features an Explore tab with recommendations based on the listener's...
Get past the hype and into the nitty-gritty of SEO platforms for enterprises
When breezy overviews of free tools just won't cut...