In 2020, focus on the impact of the user, not Google
Take a less linear and more multidimensional view of core updates when they happen in the coming...
SEO
Focus on E-A-T to avoid performance problems in 2020
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new...
Make it easy for search engines to rank your website in 2020
Audit your website and check all the technical signals to understand how search engine algorithms are handling your...
SEOs must focus on intent research practices in 2020
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language...
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
Stop struggling to sell SEO services
Successfully selling SEO requires knowing a bit about the industry, as well as a potential client’s pain...
Welcome BERT: Google’s latest search algorithm to better understand natural language
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released...
How to find your ideal SEO agency
An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a...
Soapbox: ‘Intent’ should be every marketer’s #1 obsession
We need to be focused on what people are looking for and why we’re creating that...
Site Search Best Practices: Giving Customers What They Need, When They Want It
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information....
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your...
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals...
3 metrics small businesses should track to measure SEO success
Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates....
The North Face gets a thumbs down from SEO community after manipulating Google image search results
The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image...
The new realities of local search
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve...
SEO guide to optimizing your LinkedIn profile for more connections, better leads
Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn...
Building and scaling global SEO Centers of Excellence
Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do...
Compare 19 top SEO tools and platforms
Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at...