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SEO

Channel: SEO

  • Latest

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...

George Nguyen | Dec 31, 2020 at 11:24 am ET

How to show Lighthouse Scores in Google Sheets with a custom function

Learn how to use machine learning to streamline your reporting workflows right within Google...

Richard Fergie | Nov 9, 2020 at 2:49 pm ET

Get beyond the algorithm with a data-driven SEO content strategy

Join Merkle’s Director of SEO, Melody Petulla, and SEO Content Lead Kacie Gaudiose as they discuss how to shift your content strategy to a...

Sponsored Content: Merkle | Nov 6, 2020 at 7:30 am ET

8 major Google algorithm updates, explained

Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO...

Sponsored Content: SEO PowerSuite | Oct 13, 2020 at 8:30 am ET

We’re hiring a new content lead for Search Engine Land and SMX

It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates,...

Henry Powderly | Sep 23, 2020 at 9:36 am ET

Your all-access guide to improving your Google search visibility

Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...

Sponsored Content: Surefire Local | Sep 23, 2020 at 7:30 am ET

8 major Google ranking factors — SEO guide

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...

Sponsored Content: SEO PowerSuite | Sep 15, 2020 at 7:30 am ET

How search data can inform larger online business decisions

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it's your job to disperse this...

Sebastian Compagnucci | Aug 5, 2020 at 8:05 am ET

How to craft a winning SEO proposal and avoid getting a silent ‘No’

Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers...

Sponsored Content: SEOmonitor | Aug 3, 2020 at 7:30 am ET

Why SEOs should care about brand

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole...

Robin Lord | Jul 31, 2020 at 9:05 am ET

Back to basics: How to manage your brand through a crisis

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with...

Ashley Segura | Jul 16, 2020 at 8:05 am ET

Top 5 free backlink checkers you should be using

Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...

Sponsored Content: SEO PowerSuite | Jun 30, 2020 at 7:30 am ET

Replay: BuzzFeed SEO lead talks the future of AMP

What SEOs need to consider before Google lifts the AMP restriction on the Top Stories...

George Nguyen | Jun 23, 2020 at 12:06 pm ET

Did you know that Google employs 810 features on its SERPs?

Each feature is tailored to a certain type of search or search...

Lauren Donovan | Apr 22, 2020 at 11:00 am ET

SEO will be a primary focus for marketers during the downturn, says survey

Respondents said SEO was their top performing channel last year and is more likely to be maintained going...

Greg Sterling | Apr 7, 2020 at 3:21 pm ET

Did you know that SEO drives 22% of all website visits?

Search Engine Optimization remains the stalwart mainstay of digital...

Lauren Donovan | Apr 7, 2020 at 11:00 am ET

The difference between small business & enterprise SEO

No matter the size of a company or its website, it can benefit from SEO...

Digital Marketing Depot | Mar 30, 2020 at 1:00 pm ET

Did you know that users’ gazes follow a pinball pattern?

Eye tracking studies uncovered a “pinball pattern” in users’...

Lauren Donovan | Mar 27, 2020 at 11:00 am ET

Google Podcasts gets a redesign and iOS rollout

The new design features an Explore tab with recommendations based on the listener's...

George Nguyen | Mar 25, 2020 at 2:18 pm ET

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

When breezy overviews of free tools just won't cut...

Pamela Parker | Mar 25, 2020 at 9:32 am ET
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