How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube...
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6 web properties you can use to protect your branded search results (with real examples)
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for...
Proof that no ranking boost for responsive sites exists in 2017
There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn't among them,...
10 tips for choosing the perfect domain
When it comes to choosing a domain name for your business, you've got more choices than ever. Columnist Ryan Shelley provides suggestions for...
Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site...
Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in...
How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving...
How to get developers to implement SEO recommendations
The best SEO strategy is meaningless if there's no one to implement it! Columnist Michael King shares his recommendations for how to best work...
Google Search Console’s 7/13/17 update: What really changed?
Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients...
Accelerated Mobile Pages (AMP): IS faster better?
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for...
6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost...
5 mindset mistakes you may be making when it comes to SEO
Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and...
How to generate ideas when competitive analysis shows you nothing
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you...
Disclosure and transparency: The agency/client relationship twins
Do your clients know what you're doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and...
What are the risks for businesses that are getting fake reviews on Google?
Creating fake reviews might seem like a great way to boost your business's local profile, but columnist Joy Hawkins warns that the consequences...
5 ways to balance technical & non-technical SEO
Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways...
Google’s new HR product is a game changer: Which industry is next?
With Google Hire, the search giant is invading shopping, travel and recruitment. Columnist Nate Dame explains why it all comes down to ads --...
Twitter SEO: Ninja tricks for reputation repair
If you're looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith...
The 4 Ps of SEO & digital marketing
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and...
Designing content for the mobile-first index
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that's...
