Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transparency report
The social media marketing week in review: A round up of news and announcements you may have...
Amy Gesenhues | Aug 23, 2019 at 1:37 pm ET
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Facebook launches tool to test, preview Playable Ads
The Playable Ads Preview tool lets developers check an ad's call-to-action implementation before uploading it to...
Twitter expands political ad limitations: Latest update aimed at state-controlled news media
State-controlled news sites will no longer be allowed to run ads on the...
Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it
The new data management tool is a modified version of the "Clear History" tool Facebook said it would release more than a year...
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs....
Twitter introduces 6-second viewable video ad bids
Brands will only be charged if their 15-second (or shorter) video ad is viewed for at least six seconds....
Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration
The social media marketing week in review: A round up of news and announcements you may have...
Does Facebook have a problem with HTTPS URLs in posts with images?
Images may fail to load or get replaced with random images when posting HTTPS...
Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers
It limits targeting options to keep advertisers from running discriminatory ads....
LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn's Audience Engagement API....
Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions
In Marketing Land's ongoing series on paid social marketing, we look at Facebook's plans to put its mark on its family of...
Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago
The social media marketing week in review: A round up of news and announcements you may have...
Twitter to stop offering advertisers access to 3rd party data sources next year
The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API....
Report: Instagram Story ad share doubles while overall ad growth levels out
Instagram Story Ads account for nearly 20% of ad spend on the platform, according to...
Could Facebook’s reputation problem affect your Facebook marketing campaign?
In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to...
Facebook’s updated Ads Manager UI is easier to navigate, but more work still needed, say advertisers
Marketers with access to Facebook's new Ads Manager interface share their takes on the update. ...
16 social media updates for marketers in 2019… so far
There’s been a lot of changes in social media this year and more are rolling out all the time. Here are some highlights to...
Americans record lowest ‘satisfaction’ with Facebook since 2015, according to ASCI
Yet revenue and usage are still growing....
Pinterest revenue jumps 62%, monthly active users reaches 300 million
The company saw revenue climb to $261 million during the second quarter of...
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes
The second installment in Marketing Land’s series on paid social and how platforms are shifting in the new era of social media marketing....