Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors
The company announced a number of new initiatives to stop the spread of misinformation on the platform....
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos
The Facebook-owned app announced during its IGTV event that it has reached a billion users....
Facebook gives autoplay video ads in Messenger a go
A Facebook spokesperson says they're in the "beginning stages" of placing video ads in...
Facebook opens up Watch to creators & adds video features to take on YouTube
Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to...
Facebook to limit weapon accessory ad targeting to users 18 & over
Starting June 21, advertisers promoting weapon accessories will have to restrict ad audiences to users 18 years and older. ...
How researching B2B influencers can deliver actionable intelligence
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign....
Facebook’s head of communications & public policy is leaving the company
Elliot Schrage, who has led communications around Facebook's response to the Cambridge Analytica scandal, has been with the company for 10...
Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Pinterest advertisers will now be able to use Vidmob, Popular Pays, Social Native, Vidsy, Shutterstock Custom, QuickFrame and The Online Studio....
Facebook updates Custom Audience list requirements to create more ad transparency
Starting July 2, advertisers will have to specify the origin of the audience's information when uploading a Custom Audience...
Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories
Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands....
Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view...
Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global...
LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized cards
Along with the standard available ad metrics, advertisers will have access to click and impressions for each card within the ad....
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers....
Direct-to-consumer advertisers are shifting ad dollars away from Facebook
After seeing a rise in CPMs and a drop in overall ad impressions during recent months, direct-to-consumer advertisers are shifting money away...
The big list of political ad policies from leading social & search platforms
Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more....
Facebook says privacy settings for 14M users were switched to public due to bug
From May 18 to May 22, 14M users had the audience setting for new status updates changed to public because of a bug, according to Facebook....
Facebook shared user data with Chinese company identified as posing a national security threat
Facebook confirms data partnerships with Huawei and three other Chinese telecom firms....
How to use Pinterest to drive high-volume traffic on auto-pilot
Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content...
Facebook Audience Network opens inventory to in-app header bidding
Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or...
