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Social Media Marketing

Channel: Social Media Marketing

Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.

  • Latest

Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 30, 2020 at 9:10 am ET

Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 23, 2020 at 9:30 am ET

Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 16, 2020 at 9:00 am ET

More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

Will Snapchat and Pinterest benefit from advertiser...

Ginny Marvin | Nov 6, 2020 at 2:59 pm ET

What marketers need to know about authenticity in influencer marketing

Advanced authenticity analytics key to campaign...

Rodric Bradford | Nov 3, 2020 at 3:39 pm ET

Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 2, 2020 at 10:30 am ET

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook continues to expand Shopping capabilities and features across its...

Ginny Marvin | Oct 21, 2020 at 10:13 am ET

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Oct 12, 2020 at 10:02 am ET

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

The free platform is now open to U.S. small...

Ginny Marvin | Oct 7, 2020 at 1:58 pm ET

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California...

Ginny Marvin | Sep 4, 2020 at 3:22 pm ET

Facebook launches free ‘paid online events’ for SMBs and others

The new all-in-one tool will be free for at least a year, the company...

Greg Sterling | Aug 14, 2020 at 5:33 pm ET

Agency commits to equality in influencer marketing

And sets itself measurable...

Rodric Bradford | Aug 13, 2020 at 3:09 pm ET

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Advertisers can now opt to extend the LDU transition period to...

Ginny Marvin | Jul 29, 2020 at 2:03 pm ET

Facebook CCPA compliance challenges: Limited Data Use

What you need to know about how Facebook's handling of California user data might affect your...

Simon Poulton | Jul 6, 2020 at 11:11 am ET

Create TikTok ads that convert by embracing the platform’s storytelling style

In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other...

Evan Horowitz | Jul 2, 2020 at 7:25 am ET

Facebook Ads boycott: What will be the measure of success?

Claiming the advertiser boycott as a success or failure likely won't be clear...

Ginny Marvin | Jul 1, 2020 at 3:54 pm ET

Facebook has a PR problem, not a long-term revenue problem

Many brands rely on Facebook to reach their...

Kim Davis | Jun 30, 2020 at 2:32 pm ET

July boycott: Marketing without Facebook Ads

Alternative media plan considerations for businesses participating in...

Karen Amundson | Jun 29, 2020 at 2:35 pm ET

Microsoft launches a free Search and Social campaign management platform for SMBs

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and...

Ginny Marvin | Jun 29, 2020 at 9:05 am ET

Is your business ready to start using LinkedIn Ads?

For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy...

Jacob Baadsgaard | Jun 26, 2020 at 2:31 pm ET
  • Previous Articles »
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