Facebook details Instant Article subscription program as test launch nears
The Economist, The Los Angeles Times and The Washington Post are among the initial 13 publications to put their Instant Articles behind a...
Social Media Marketing
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Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Facebook will insert ads within Messenger’s Instant Games
Facebook will syndicate ads from its Audience Network to run as interstitial, rewarded video ads within Messenger’s in-app...
Facebook officially launches Explore Feed on desktop to boost Pages’ posts
Facebook’s new feed offers Pages an opportunity to recoup lost organic...
Should you connect with your clients across social platforms?
Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it's better to keep your work and...
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related...
Facebook acquires teen-centric polling app tbh and all its valuable data
People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social...
Why engagement trumps reach when measuring influencer marketing impact
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement...
Twitter’s new Video Website Card ad format uses video to push link clicks
Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop...
Instagram redesigns call-to-action bar to dynamically mirror ads
By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s...
Twitter latest to be slammed for deleting Russian fake account data
Twitter doesn't preserve data from deactivated accounts for privacy reasons, but it didn't anticipate interference in the 2016 election....
Where some see data suppression, Facebook says it was only following privacy policy
CrowdTangle tool enabled social media analyst to access cached pages from inactive or deleted accounts tied to Russian election meddling....
Facebook opens up Stories to Pages so that someone will use the feature
Facebook won’t offer a way for brands to promote their Stories as ads yet, but for now it doesn’t need...
The latest social media craze for marketers: Going offline
Social media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline...
How Facebook is connecting its 2D social network with the VR version
With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual...
Twitter announces what’s ‘Happening Now’ for sporting events, and plans for a bookmarking feature
Twitter is giving users the ability to find tweets on real-time topics, while also planning a bookmarking to let users save content for...
Snapchat’s Context Cards turn Snaps into location-based search queries
For venues tagged in Snaps, people will be able to view the address on a map, book a reservation and hail a Lyft...
Apple’s anti-tracking tool restricts Facebook’s ability to follow people around the web
If a person has not visited Facebook’s site within 24 hours, Apple’s Intelligent Tracking Prevention disables Facebook’s Social Plugins,...
Facebook tests augmenting article links with publisher info from Wikipedia
Facebook will attach a button to article links that people can tap to get more context about the publisher and...
With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public...
Why your social media audience is critical for content marketing
How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your...
