Facebook will measure how its ads compare against, complement TV campaigns
Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own...
Social Media Marketing
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Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Make user-generated content your brand’s secret weapon
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say...
Social media ad fatigue: How to combat it without spending all day making new creatives
Ad fatigue is a problem we're all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your...
Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs
M will use Fandango’s Chat Extension so that people can pull up a list of showtimes from Fandango’s site when planning an outing with...
Facebook will target ads to people based on store visits, offline purchases, calls to businesses
Facebook is using its online-to-offline ad measurement tools for offline-to-online ad...
Pinterest’s interest-based ad-targeting options swell to more than 5,000
Pinterest’s expanded targeting options are supplied by its Taste Graph that has indexed more than 100 billion...
Facebook will add ‘more human review’ of ad-targeting options
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last...
Snapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiences
Snapchat is expanding the program’s scope to include companies that specialize in producing the content that appears after people swipe up on...
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new...
Pinterest opens self-serve version of Pin Collective branded-content program
Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform....
Facebook will block advertisers from changing link previews, but hasn’t yet
Brands had used the option to reposition news articles as promotional...
Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’
A ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user...
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Facebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack...
What the FTC’s latest endorsement disclosure actions mean for marketers
Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling...
Facebook tests group video chat app called Bonfire
Facebook’s Messenger added group video calling last year, begging the question of why the company needs another stab at the...
Facebook will tell brands where their ads appeared, ban certain content from carrying ads
Facebook plans to provide advertisers with post-campaign placement reports and has listed nine categories of content ineligible to feature...
Facebook is consolidating its ad-buying tools and combining its ad placement options
Facebook is merging Ads Manager and Power Editor and bridging Instagram’s Stories with its other ad...
Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer...
Facebook updates its shoppable Collection ads to mirror print catalogs
Ads using Facebook’s lifestyle templates can feature full-width photos with tagged products and maps to nearby store...
Facebook tests a new ad format that puts it further ahead of its competitors
Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and...
