Pinterest’s new head of engineering brings deep e-commerce experience
Jeremy King led the e-commerce tech team at Walmart and served as VP of engineering at...
Amy Gesenhues | Mar 21, 2019 at 11:33 am ET
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
What marketers can do next time a major social network (ahem, Facebook) goes down
Though Facebook's March 13 outage was the longest in its history, there's a lot that can be done to make sure you're prepared for the next...
LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting...
Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads
Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted....
Instagram debuts in-app checkout for e-commerce brands
The feature allows users to make purchases without leaving the app....
Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave company
WhatsApp will now be led by Will Cathcart and Fidji Simo, who previously oversaw Facebook's video efforts, will head the Facebook...
Marketers say they’ll adapt to a changing Facebook
Brands will have to adjust, say marketers, but they see benefits in Facebook's future vision of privacy,...
Facebook testing features that let Pages archive and share Stories
A Facebook spokesperson said the company is always looking to bring more Stories features to...
Facebook to replace relevance score with 3 new metrics in April
Beginning April 30, Facebook is ending relevance scores and shuttering six other metrics....
Twitter hires Google exec to head US agency development
Doug Brodman joins Twitter's after five years on Google's U.S. Agency...
Facebook lost 15 million users? Marketers remain unfazed
Despite reported declines, advertisers say they aren't seeing an impact on campaigns (and that fixating on audience numbers isn't helpful...
Expect more Instagram branded content ad opportunities in 2019
Instagram says it is encouraged by early testing and advertiser...
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature
Merchants will now be able to run Shopping Ad campaigns via Ads...
Quora intros bulk ad creation, editing
The bulk ads editor and creator is an important development for advertisers -- and...
Facebook testing new Ads Manager interface
Advertisers have been getting sneak peeks at the changes Facebook is looking to bring to Ads Manager....
Top 5 Facebook creative design pitfalls to avoid
Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative...
Marketers cautious about influencers’ authenticity, per new survey
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of...
Facebook offers Android users iOS-like control over background location tracking
New settings will enable users to have finer control over Facebook's collection of location data when the app is not in use....
Reddit App Install ads are here, along with new 3rd party attribution options, more tracking capabilities
The site is continuing to build out its performance-driven advertising options for marketers....
New-school paid social creative needs old-school teamwork to succeed
Agencies that get creative are going to continue to inch ahead of those that do not. Here's how you can adjust your video strategy on...