Facebook Marketplace gets home service professional listings from Handy, HomeAdvisor & Porch
Facebook enters the local services sector, says it wants to give users an all-in-one place to help them complete home projects....
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month
Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament...
Quora launches native image ads globally
The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active...
Digital Advertising Alliance’s new ‘PoliticalAd’ icon will identify online political ads that meet new guidelines
The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that...
Tips on leveraging personal name collisions in online reputation management
Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver Smith...
2018: The year of influencer marketing for B2B brands
Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can...
Twitter is changing how conversations happen based on user behavior and conduct
The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations....
Facebook updates Ads Reporting & introduces new ‘creative reporting’
Creative reporting lets advertisers compare which ad creative elements deliver the best results across campaigns....
LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove...
Facebook’s first transparency report shows majority of offending content removed before being reported
Facebook shares information about content that didn't pass its Community Standards rules and how many times it took action....
6 dimensions of online reputation that should guide your social media marketing
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when...
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting impressions....
Facebook says it has suspended 200 apps for possible misuse of data
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps....
Snapchat begins rolling out redesign on iOS that reverses changes launched last year
iOS users' Snaps and Chats will be in chronological order again, and Stories from friends are going back to the right side of the...
It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands
What agencies and consultants have seen since Facebook's latest user-data scandal....
Facebook reorganizes internal teams, moves existing executives into new leadership roles
CEO Mark Zuckerberg has split Facebook's product and engineering teams into three...
Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without...
Facebook lets publishers cross-post Live videos across multiple Pages & tests a rewind button
Facebook is also making it easier for teams to collaborate when shooting Live video by giving publishers a single, permanent stream key for live...
Survey: 74% still use Facebook daily, but 44% recently changed privacy settings
Roughly 50 percent believe they have "some control" over who gets to see their data on Facebook....
Using machine learning to get more value out of your Facebook campaigns
Contributor Laura Collins explains how to securely get the most out of Facebook's trove of user rich data and take advantage of its...
