Facebook to pull location from ad set when creating new Lookalike audiences
Lookalike audiences now use the locations from ad sets – eliminating one extra step in the targeting setup process....
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Twitter testing tweet scheduling on the web
Marketers who aren't using a third-party tool to compose and schedule tweets could find this quite handy....
Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads
The new format maintains the 6-second non-skippable format with the added ability to extend runtime up to three minutes....
Are ‘influencers’ scam artists or gatekeepers?
Influencers are steroids, sometimes they inject a quick burst of needed energy and sometimes they do nothing but cause...
Facebook releases several ad personalization capabilities
Machine learning enables dynamic selection of ad formats, creative, and text with each...
How retailers can optimize Facebook ads for direct response vs. brand building
Achieve your Facebook advertising goals by fine tuning four critical factors: audience, ad creative, budget allocation and...
Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts
The social media marketing week in review: A round up of news and announcements you may have...
WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce
SMBs can upload images, price lists and links for all their products or services....
FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content
Understand the legal disclosure requirements for your social influencer campaigns....
TikTok’s new SDK enables video uploads from other apps, services
Users can simply "Share to TikTok" from the editing panel of their favorite apps that adopt the...
Facebook rolls out new corporate logo that will appear with all of its brands
The corporate logo will display on Facebook-owned services and platforms....
Facebook to limit number of ads Pages can run simultaneously
The change is expected to impact a small percentage of advertisers, starting mid-2020....
Social Shorts: Twitter bans political ads, Facebook’s Preventive Health tool, new CMO at Tommy Hilfiger
The social media marketing week in review: A round up of news and announcements you may have...
Facebook ad impressions rise, driven by News Feed, Instagram Stories and Feed ads
Facebook CFO confirmed an increase in ad load on Instagram as a result of product optimizations. ...
Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with...
Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and...
Responsive ads come to Facebook with Multiple Text Optimization
Advertisers can create several versions of ad copy, headline and description at the ad level....
Social Shorts: LinkedIn refreshes Daily Rundown and Facebook’s VP of Ads exits company
The social media marketing week in review: A round up of news and announcements you may have...
Facebook News tab won’t include ads, but publishers can still monetize content
Content featured in the dedicated news section may have Instant Article...
Twitter ad revenue growth slumps to 8% in Q3 even as user growth continues
The company blames ad product issues....