Social shorts: YouTube’s plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature
The social media marketing week in review: A round up of news and announcements you may have...
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public...
Pinterest rolls out new commerce features for retailers as search volume climbs
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic...
Social platforms cut streaming quality as ‘social distancing’ wages on
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already....
Social shorts: Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV
The social media marketing week in review: A round up of news and announcements you may have...
LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging
The new format will be rolling out in beta to all advertisers over the next few...
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals....
Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads
The social media marketing week in review: A round up of news and announcements you may have...
Snapchat debuts Lens Web Builder to create AR campaigns in minutes
It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR campaigns....
Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab
Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of...
TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and TikTok....
Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs
The social media marketing week in review: A round up of news and announcements you may have...
Stories are coming to LinkedIn
The platform is finally giving in to the trends of its social counterparts....
Facebook prohibits mobile app advertisers from using device-level data
The update underpins Facebook's efforts to contain user data – but it's a concerning signal to advertisers....
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further....
Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look
The social media marketing week in review: A round up of news and announcements you may have...
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor....
Are Twitter Stories coming? The company buys Stories app developer Chroma Labs
The Chroma Stories app offers filters and templates to create content on Instagram, Snapchat and other social platforms....
Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to verify merchants
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by social startup
The social media marketing week in review: A round up of news and announcements you may have...