Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs
The social media marketing week in review: A round up of news and announcements you may have...
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Stories are coming to LinkedIn
The platform is finally giving in to the trends of its social counterparts....
Facebook blocks mobile app advertisers from using device-level data
The update underpins Facebook's efforts to contain user data – but it's a concerning signal to advertisers....
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further....
Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look
The social media marketing week in review: A round up of news and announcements you may have...
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor....
Are Twitter Stories coming? The company buys Stories app developer Chroma Labs
The Chroma Stories app offers filters and templates to create content on Instagram, Snapchat and other social platforms....
Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to verify merchants
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by social startup
The social media marketing week in review: A round up of news and announcements you may have...
Pinterest Shopping ads gain momentum as company revenues top $1 billion in 2019
The company also noted measurement and attribution improvements for advertisers on its ....
Twitter says ad tech and product updates will improve direct response advertising
The company reported mDAUs rose 21% to 152 million and ad revenue growth rebounded a bit in Q4...
Snapchat added users, increased revenue in Q4, but ‘still extremely under-monetized,’ says Spiegel
The CEO says Snapchat is focused on attracting more advertisers to the...
Quora adds features to help advertisers measure and attribute conversions more accurately
Advanced Match and Conversion Windows are now available....
TikTok 101: A primer for brands
How brands like Chipotle are connecting with made-for-TikTok...
Social shorts: Dark mode comes to TikTok, Facebook rolls out new tool to give users more privacy
The social media marketing week in review: A round up of news and announcements you may have...
Facebook warns of targeting limitations, says Checkout will take time
The company reported record revenues of $20.7 billion for the fourth quarter of 2019, but said privacy changes will affect...
Pinterest debuts AR feature that lets users try on lipstick before buying
Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL...
Byte, the successor to Vine, has officially launched – and it’s ready to compete with TikTok
The app will soon roll out a pilot program to help creators monetize content on the platform....
Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble
The social media marketing week in review: A round up of news and announcements you may have...
New Instagram Stories tool lets you quickly feature Story mentions from other users
The tool shows the total number of mentions, making it especially useful for brands managing a high volume of...