Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ list
The brands recognized this year used Twitter to complement their other marketing efforts....
Amy Gesenhues | Dec 18, 2018 at 10:33 am ET
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Facebook starts testing ads in search results
The test inventory will be available in Facebook and Marketplace search results....
Repair your reputation: Displace mugshots with your family photo album
You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here's...
Facebook rolls out Group Stories globally, adds emoji reactions
Group Admins have a variety of existing controls to monitor both the content and the members contributing to...
Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour
Brands have customers driven by dramatically different values so it's critical to have a deep understanding of them before making a bold...
Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for
All advertisers are eligible to take part in Twitter's Super Bowl competition for brands during the big game....
Facebook confirms searches performed off the platform do not influence Facebook search results
The company issued an explainer on how Facebook search...
LinkedIn’s new privacy setting prohibits marketers from exporting emails
A new privacy setting allows users to keep their email address from being...
Quora unveils new Promoted Answers ad unit
The Promoted Answers unit has the same targeting options as the platform's other ad...
Data privacy: Will the industry emerge stronger following the Facebook fallout?
New regulation will push transparency to be normalized so advertisers must communicate simply and openly about how audience data is...
Why businesses are relying on Facebook Groups to build engaged audiences
The community-building platform offers brands a backdoor into more engagement, deeper connections with...
Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday
A number of advertisers trying to access their Facebook and Instagram campaigns on Tuesday were met with few options. The company said, late...
Instagram strips out fake ‘likes’ tied to 3rd-party apps
Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by...
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months....
Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy's, Lowe's, Kohl's and...
Instagram unveils 3 new shopping features ahead of holidays
Users will now be able find products via a business profile or video and save to a shopping collection....
Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’
Facebook has been testing AR ads in the News Feed since...
LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees
The new LinkedIn Pages are currently rolling out in the U.S. ...
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth....
Facebook Attribution deep dive: Democratizing attribution for digital marketers
Facebook has put aside any platform bias and now there is a way to compare performance across...