Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your...
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Create TikTok ads that convert by embracing the platform’s storytelling style
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other...
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure likely won't be clear...
Facebook has a PR problem, not a long-term revenue problem
Many brands rely on Facebook to reach their...
July boycott: Marketing without Facebook Ads
Alternative media plan considerations for businesses participating in...
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and...
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy...
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital...
Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets
The social media marketing week in review: A round up of news and announcements you may have...
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small...
Facebook Marketplace is open for businesses selling new products
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US...
Pro Tip: How brands can enter TikTok with a viral challenge
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...
Pro Tip: How brands can enter TikTok with brand channels
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate...
Facebook expands test for in-stream ads on Live
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live...
Facebook pulls back on Campaign Budget Optimization mandate
Advertisers will not be required to use...
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable,...
5 reasons why your Facebook Ads campaigns are failing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target....
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
The social media marketing week in review: A round up of news and announcements you may have...
Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past...
Social shorts: YouTube’s plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature
The social media marketing week in review: A round up of news and announcements you may have...