Marketers cautious about influencers’ authenticity, per new survey
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of...
Barry Levine | Feb 20, 2019 at 6:16 pm ET
Martech: Social
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Facebook offers Android users iOS-like control over background location tracking
New settings will enable users to have finer control over Facebook's collection of location data when the app is not in use....
Reddit App Install ads are here, along with new 3rd party attribution options, more tracking capabilities
The site is continuing to build out its performance-driven advertising options for marketers....
New-school paid social creative needs old-school teamwork to succeed
Agencies that get creative are going to continue to inch ahead of those that do not. Here's how you can adjust your video strategy on...
Facebook Page owners will soon be able to participate in Groups
A number of new updates for Facebook Groups were announced at the Communities Summit event this week in Menlo Park....
Facebook Pages will soon be able to respond to Instagram Direct messages
The new feature follows Facebook's recent announcement that it is working to integrate Messenger, Instagram and WhatsApp. ...
Reports: Instagram advertisers stay loyal, keep spending more
Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram's growth....
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last...
Updated: Prepare to say goodbye to Facebook ad set budgets
All Facebook campaigns will run with campaign budget optimization as of September....
Facebook introduces household income targeting based on US ZIP code averages
The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%,...
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
A look at how the top Super Bowl brands performed across digital channels during the big game....
Quora adds search-like keyword targeting, Auction Insights for advertisers
Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive...
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up...
Facebook pulls Research app after backlash over use of teen data
Report finds Facebook has been paying users, mostly teens, to download a VPN app to access their data....
Reddit launches cost-per-click ads
Campaign objectives for the new ads include reach, video views, traffic and conversions....
Two months in, Facebook Attribution gets mixed reviews
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as impressed....
NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger
CEO Mark Zuckerberg's messaging unification plan could have significant implications for...
Facebook launches rebranded ‘auto inventory ads,’ expands retargeting
The new ad product launches globally to all dealerships starting on January 25, 2019, and will be available on Facebook, Instagram and Audience...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
Here’s how brands can leverage social investment returns in 2019
A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and...