Keep your LinkedIn advertising strategy focused in 2020
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on...
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Facebook rolls out ad reporting updates for cross-account, custom metric measurement
The new features can benefit both enterprise and SMB advertisers....
Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys
The social media marketing week in review: A round up of news and announcements you may have...
Reddit reports 30% increase in monthly active users, eclipsing Twitter and Pinterest
Reddit's total MAU hits 430 million....
Quora testing lead gen forms for advertisers
Advertisers can download a CSV file of form leads and use a new Zapier integration to import data into their...
Facebook tests tool that lets users transfer photos to Google and other platforms
Marketers could benefit from the feature, which could roll out globally in 2020....
Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season
Create a series of rules in Facebook Ads Manager to ensure your campaigns are still at optimum performance when you're not...
Pinterest launches Pinterest Shop for small businesses that make and sell products
The new feature launched with 17 small...
Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads
The social media marketing week in review: A round up of news and announcements you may have...
Brands on Twitter can now hide replies to tweets
Brands can opt to hide replies for the Tweets they create, but users will still be able to view hidden...
Facebook to pull location from ad set when creating new Lookalike audiences
Lookalike audiences now use the locations from ad sets – eliminating one extra step in the targeting setup process....
Twitter testing tweet scheduling on the web
Marketers who aren't using a third-party tool to compose and schedule tweets could find this quite handy....
Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads
The new format maintains the 6-second non-skippable format with the added ability to extend runtime up to three minutes....
Are ‘influencers’ scam artists or gatekeepers?
Influencers are steroids, sometimes they inject a quick burst of needed energy and sometimes they do nothing but cause...
Facebook releases several ad personalization capabilities
Machine learning enables dynamic selection of ad formats, creative, and text with each...
How retailers can optimize Facebook ads for direct response vs. brand building
Achieve your Facebook advertising goals by fine tuning four critical factors: audience, ad creative, budget allocation and...
Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts
The social media marketing week in review: A round up of news and announcements you may have...
WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce
SMBs can upload images, price lists and links for all their products or services....
FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content
Understand the legal disclosure requirements for your social influencer campaigns....
TikTok’s new SDK enables video uploads from other apps, services
Users can simply "Share to TikTok" from the editing panel of their favorite apps that adopt the...