Is Facebook the only platform using 2FA for ad targeting purposes?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's...
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Facebook Attribution now available to all advertisers
The attribution solution was in beta for more than a year....
Survey: Social commerce held back by security, privacy concerns
However social media influence on purchases via other channels is strong....
Facebook introduces retention optimization option for app advertisers
Facebook's Ads Manager will also get four new retention metrics for app install ad campaigns....
Facebook aims to give more transparency around brand-influencer relationships
The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries....
Facebook cracking down on ads with clickbait headlines, sensationalized language
The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized....
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information....
Facebook: Coming to a TV near you?
The company is rumored to be working on a device under the name Project Ripley to launch next...
Facebook opens Audience Network SDK beta program for developers, publishers
Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising...
Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data
14 million users had names, contact details, bio information, location and search history stolen, among other details. ...
Facebook unveils new ad effectiveness tool for Marketing Partners
Along with Creative Compass, Facebook announced partner program expansions for consultants, smaller...
What marketers are saying about Facebook’s new Portal video chat devices
Some marketers see opportunity -- even if they don't quite know what that is...
Google to shutter Google+ following undisclosed data exposure
The final closure will happen in August 2019, but few marketers will suffer as a result....
Facebook is giving more Instagram developers access to AR camera features
Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta...
Facebook to release first-party cookie option for ads, pull web analytics from Safari
Facebook follows Google and Microsoft in offering a first-party solution to browsers that block third-party cookies....
Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent
eMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion....
Facebook’s ‘Premieres’ videos now available to all global Pages
First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live...
Publishers on Twitter can now monetize videos viewed by global audiences
Previously, publishers could only monetize organic video content within their home country feeds....
Pinterest expected to hit $1 billion ad revenue by 2020
New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and...
Pew: Internet adoption, social media usage have been flat since 2016
While the overall numbers have peaked, there is still growth and change within categories....
