Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
The social media marketing week in review: A round up of news and announcements you may have...
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting...
LinkedIn user rate to grow faster than expected through 2023
U.S. monthly users will top 62 million in 2020, eMarketer estimates....
Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content
The social media marketing week in review: A round up of news and announcements you may have...
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020....
Facebook will let users hide ads targeted via Custom Audience lists
Users will also be able to make themselves eligible to see an ad even if the advertiser has excluded them from the Custom Audience list....
Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab
The ad shows at the top of the Explore tab for the first two visits per user, per...
Want better leads on LinkedIn? Focus on your content
Good gated content that converts at 15% or higher will give you scalable traffic with more people to...
5 things every social media manager should be doing in 2020
Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the...
Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship
The social media marketing week in review: A round up of news and announcements you may have...
Social media advertising woes: Where do brands fall short?
Regardless of which platform you use, it's important to target with purpose, define audiences strategically and develop impactful...
Facebook rolls out updates to its App Dashboard, giving developers more control over app permissions
The updates will enable app developers to only request necessary permissions for apps. ...
Lies and bias on the rise in marketing and public relations
Even notable academic institutions are having issues with finding the truth in their own academic...
Social shorts: Facebook braces for privacy laws, Snapchat tests new mode, Instagram to verify user ages
The social media marketing week in review: A round up of news and announcements you may have...
Keep your LinkedIn advertising strategy focused in 2020
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on...
Facebook rolls out ad reporting updates for cross-account, custom metric measurement
The new features can benefit both enterprise and SMB advertisers....
Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys
The social media marketing week in review: A round up of news and announcements you may have...
Reddit reports 30% increase in monthly active users, eclipsing Twitter and Pinterest
Reddit's total MAU hits 430 million....
Quora testing lead gen forms for advertisers
Advertisers can download a CSV file of form leads and use a new Zapier integration to import data into their...
Facebook tests tool that lets users transfer photos to Google and other platforms
Marketers could benefit from the feature, which could roll out globally in 2020....