LinkedIn set to launch redesigned Groups platform by end of August
The company sent a notification email to Group managers outlining coming changes....
Social Media Marketing
Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features this...
Quora advertisers can now optimize campaigns for conversions
Bidding is based on the advertiser's designated cost per action as the system aims to deliver ads to users most likely to convert....
Pinterest says it will attract some 50M back-to-school shoppers this season
Kohl's, DSW and The Children's Place are among the retail brands running back-to-school ads on Pinterest this year....
Facebook to reveal country of origin behind Pages
New authorization for Pages "with large US audiences" will prevent posting by those who decline to complete the process....
How to take advantage of Facebook’s Advanced Matching Pixel
If you're not using Facebook's Advanced Matching Pixel, contributor Justin Freid says you're missing out -- and he explains why you need to...
Facebook bans bail bond ads & requires pre-certification for addiction treatment ads
All addiction treatment centers will have to be certified by LegitScript to run ads on Facebook, Messenger, Instagram or Facebook's Audience...
Facebook’s content review policy: How it works, the teams & tech behind the reviews & the results so far
Since the infiltration of bad actors plaguing the platform during the 2016 elections, Facebook has prioritized its content review...
Pinterest opens up wide-format Promoted Videos to all advertisers
Launched in May to a limited group of brands, the max-width video ad units are now available to all advertisers via Pinterest's Ads Manager....
Facebook adds Stories, action buttons & more to redesigned mobile Pages
Businesses will now be able to add buttons for making reservations, scheduling appointments or writing a recommendation via their Pages....
Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?
The company's VP of brand partnerships, Zubair Jandali, offers insight into Reddit's first redesign in more than a...
Twitter loses ability to let users auto-post tweets & retweets to Facebook
Facebook deprecated its Publish actions permission feature yesterday, ending the ability to automatically post content from one platform to the...
Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the...
Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
Facebook has removed access to its API platform for inactive apps and is now queueing up active apps to make sure all undergo the new review...
Facebook & Instagram introduce new user tools to track time spent on the apps
Both platforms are rolling out an activity dashboard and new features to help users manage how much time they spend looking at their...
Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize...
Twitter shares how it ranks search results after being accused of shadow banning accounts
The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for...
Facebook updates video ad metrics
Advertisers will soon be able to use Moat's measurement platform to verify Facebook's new Video Play...
As Facebook user and revenue growth slows in Q2, advertisers are still on board
The company is betting on Stories ads and says GDPR impact on user growth was in line with...
LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities....
