YouTube gives more creators option to monetize channels
Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers....
Video
Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.
Report: Connected TV impressions have grown 106% since 2016
CTV may help realize brand marketers' long-held dream of 'addressable TV.'...
YouTube to end Director onsite services on October 31
YouTube has stopped accepting new sign-ups for the video ad production service previously available in multiple...
YouTube gives users more ways to track the amount of time they spend on the app
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week....
Forrester report: Video ad spending expected to hit $103B in 2023
Marketers shouldn't abandon TV, but they should add other distribution channels to the...
Twitch to monetize its Twitch Prime user base
Twitch Prime users wanting an ad-free experience will have to upgrade to the $8.99 a month Twitch Turbo...
Facebook rolls out social video feature Watch Party to all Groups
The tool lets multiple users watch and comment on the same video in Facebook Groups...
YouTube app adds new time well spent options, including a break reminder
After making it possible to set a timer on the YouTube Kids app, the company has launched a similar feature on its main...
Planning to make a video ad or other video asset? 3 things to consider
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions...
YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers....
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...
YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities
During VidCon this week, YouTube rolled out new ways for creators with sizable subscriber numbers to monetize their content and channels....
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is...
NYIAX partners for the first outside instance of its patent-pending asset exchange
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of...
The Ultimate Agency Guide to Video Marketing
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work...
Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad...
YouTube’s new streaming music service to start rolling out this week
YouTube Music will include skippable and non-skippable in-stream ads....
IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV
YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social...
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to...
YouTube announces more moves to chip away at TV ad budgets
The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred...
