Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV...
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and...
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units....
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video...
Among other announcements, YouTube said the change is aimed at addressing the varied interests of fans and providing new sponsorship...
The video platform's newest feature lets marketers create customized video channels that can be distributed across devices and connected TV...
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple...
Audience segmentation, targeting and (offline) attribution are increasingly available for 'TV...
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are...
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers...
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Paid members are be able to use the 1,000 stock clips added to Vimeo's Stock Essentials collection without paying extra licensing fees. ...
The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery...
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth...
The "Everything is Timing" tool gives an aggregate view of when people on Twitter are watching video....
Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences....
Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also...
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you...
The updated penalty system will launch on February 25, and include more transparency around policy violations....
Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for...
