Back to Basics: Maximize your YouTube advertising
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand...
Bruce Budkofsky | Dec 21, 2018 at 8:05 am ET
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Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as...
YouTube crowns Amazon with top ad, OMD as top media agency of 2018
YouTube ranked its top ads for the year based on organic and paid views, watch time and audience...
Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop
Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video...
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to start....
Groupon voted top YouTube 6-second bumper ad of the year
The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six...
Hulu launches new private marketplace for its OTT ad inventory
The new programmatic marketplace will launch at the start of the new...
Grammarly tops YouTube’s TrueView for Action 2018 leaderboard
The ranking algorithm factored total reach, clicks and engagement for the direct response ads....
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results....
YouTube launches Stories feature for creators with 10K subscribers
First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube....
YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
The ad pods are launching on desktop this year, with a later roll-out to mobile and TV screens....
IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback
Marketers can provide a single video ad type that will work with many kinds of...
Video advertising’s bright future and what you should be doing now
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now....
YouTube cracks down on duplicate content videos
Did your YouTube channel get removed over duplicative content, here is...
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer....
Reddit surpasses 1 billion monthly video views
Since the start of 2018, Reddit reports 38 percent increase in native video posts, with advertisers seeing 2.3x higher conversion rates and 3.5x...
YouTube rolls out more ad extensions, incremental lift measurement
Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip....
YouTube gives more creators option to monetize channels
Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers....
Report: Connected TV impressions have grown 106% since 2016
CTV may help realize brand marketers' long-held dream of 'addressable TV.'...
YouTube to end Director onsite services on October 31
YouTube has stopped accepting new sign-ups for the video ad production service previously available in multiple...