YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time....
Video
Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.
Facebook’s former security chief to help Zoom secure platform
Zoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial...
Vimeo Create launches to give SMBs access to video marketing tools
SMBs can create, save and share videos for $20 a month....
Soapbox: The challenges of CTV ad targeting
The guesswork to hone in on the right viewers in the home at scale, along with dynamically changing IP addresses, have marketers frustrated by...
InVideo’s AI-powered editor automates video creation process
The DIY video editing tool is available via subscription rates from $10 to $30 per month....
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response...
Chrome’s coming changes to video ad blocking could impact YouTube
Mid-roll ads of any length are deemed "intrusive" in updated Better Ads Standards....
YouTube kicked in $15 billion as Google ad revenues topped $134 billion in 2019
YouTube alone is slightly larger than the size of Amazon's ad business....
Brightcove launches all-in-one video campaign app
Brightcove Campaign integrates with a number of marketing automation platforms....
Soapbox: Here’s why B2B should get better at episodic storytelling
It's time for brands to build on others' success by presenting their own stories as episodes to keep audiences coming back for...
The next battle in streaming wars: Addressable TV
TV advertising used to be for big budgets and broad audiences but now we can access highly relevant, specific audiences in the same way we can...
Canva to launch video editing capabilities in 2020
The company plans to release an easy-to-use video editing tool in the same style as its photo...
Getting the most out of limited YouTube creative during the holiday season
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for...
TikTok teases social commerce capabilities with shoppable video test
The company confirmed the e-commerce feature is in beta. ...
TV ad spending has peaked, will be less than 25% of total pie by 2022 — forecast
TV will generate just over $70 billion in ad revenue this...
Tell your brand’s story through video ad sequencing
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete....
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts....
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...
YouTube gives back verified badges to creators after backlash over recent changes
"While rolling out improvements to this program, we completely missed the mark," wrote YouTube in an update on its Creator Blog....