Getting the most out of limited YouTube creative during the holiday season
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for...
Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for...
The company confirmed the e-commerce feature is in beta. ...
TV will generate just over $70 billion in ad revenue this...
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on...
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete....
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts....
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...
"While rolling out improvements to this program, we completely missed the mark," wrote YouTube in an update on its Creator Blog....
Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience....
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. ...
The new criteria for verification eligibility is focused on a channel's authenticity and prominence....
Nielsen has also acquired a minor stake in...
The ads will be available as a reserved placement and purchased on a CPM basis....
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most...
The company said it will stop serving up personalized ads on kid videos....
Starting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more...
The new offering is a separate membership from Vimeo's current pricing plans with costs dependent on a company's size and needs....
New campaigns will be added into video partners...
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient...
The video platform announced new levels for Channel Memberships, Super Stickers and more merchandising...