TV ad platforms have some catching up to do
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth...
Nathan Labenz | Mar 13, 2019 at 2:38 pm ET
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Twitter’s new tool gives video creators insights to boost engagement
The "Everything is Timing" tool gives an aggregate view of when people on Twitter are watching video....
Facebook Showcase offers upfront ad buys against premium video content
Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences....
Youtube and youth advertising: Oversight and transparency for our newest babysitter
Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also...
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you...
YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules
The updated penalty system will launch on February 25, and include more transparency around policy violations....
Brightcove to buy Ooyala’s online video platform for $15 million
Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for...
YouTube lets some advertisers buy masthead ads on CPM basis
Previously, YouTube Masthead ads (that run at the top of YouTube's Home feed) were only available on cost-per-day buying...
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying...
Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
YouTube ad revenues increased 11 percent year-over-year in 2018, according to...
Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation...
All advertisers can now buy Google’s 15-second non-skippable video ads
The ads were previously available only to advertisers who buy ads through Google Preferred and by...
YouTube TV now available in more than 98% of U.S. households
The company announced on Wednesday it is expanding to 95 markets, with plans to reach any remaining uncovered areas in the U.S shortly....
How to be charismatic: Marketing with charm, heart and personality
Add to your brand's charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories...
Back to Basics: Maximize your YouTube advertising
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand...
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as...
YouTube crowns Amazon with top ad, OMD as top media agency of 2018
YouTube ranked its top ads for the year based on organic and paid views, watch time and audience...
Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop
Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video...
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to start....
Groupon voted top YouTube 6-second bumper ad of the year
The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six...