Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient...
The video platform announced new levels for Channel Memberships, Super Stickers and more merchandising...
From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered...
The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video...
The eMarketer forecast says mobile devices beat TV by 8 minutes per day....
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize...
Here are some tips on how to structure your video campaigns, measure performance and get in front of the right...
The tool is designed to identify potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on...
Here are a few best practices using well-known commercials from the past to illustrate the new demands on...
PubMatic's Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019...
OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials....
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV...
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and...
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units....
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video...
Among other announcements, YouTube said the change is aimed at addressing the varied interests of fans and providing new sponsorship...
The video platform's newest feature lets marketers create customized video channels that can be distributed across devices and connected TV...
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple...
Audience segmentation, targeting and (offline) attribution are increasingly available for 'TV...
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are...
