YouTube Studio updates let creators schedule posts & see subscriber numbers in the app
The new features make it easier for creators to manage their YouTube channels from mobile devices....
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Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.
The Trade Desk integrates connected TV buying and measurement directly into its platform
Ad buyers can target, measure and retarget addressable TV households across...
‘Clash of Clans’ reclaims its lead on YouTube’s top 10 list of most popular video ads in August
Supercell's popular video game is a veteran on YouTube's ad leaderboard, but hasn't held the No. 1 spot since...
Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard
This is the first time YouTube has released a list ranking six-second bumper ads....
7 killer ad tips for YouTube & video
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video...
FAQ: Addressable TV & the convergence of digital video and TV ad buying
A look at the state of cross-device media buying and the challenges and opportunities that lie...
How media companies are creating episodic series for Instagram Stories
Bustle, New Form Digital and WeBuyGold have produced original programs for Facebook's other fledgling video...
What YouTube’s upcoming swipe-next gesture may mean for advertisers
If YouTube inserts ads between videos instead of attaching them to individual videos, would that appease advertisers concerned with how they are...
Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV
Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will...
iPhone 7 ad with The Rock pushes Apple to top of YouTube’s July leaderboard with 13M views
At 51.1 million in June and 51.7 million in July, monthly video view counts for YouTube's top ads have remained static this summer....
Facebook debuts Watch, its home for original shows
Facebook's Watch tab will be available through its mobile apps, site and TV apps, but only to a limited number of people in the U.S. at...
Google reportedly pitching publishers on YouTube video player with ad inventory controls
YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more...
LADbible outperforms UNILAD as most watched video creator with 2.8B video views
After holding the lead in April and May, UNILAD dropped to the No. 2 spot behind LADbible in...
YouTube to sunset Video Editor & Photo slideshows on September 20
The features are being retired due to limited usage so that YouTube can focus efforts on new tools....
YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
In May, the top spot from Clash of Clans generated more than 87 million views....
LinkedIn starts letting people natively upload videos that play automatically
In addition to letting some users upload videos, LinkedIn will share viewership stats, including information about viewers’ companies and job...
Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search
The option expands data sharing between the two channels....
How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality...
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing...
Innovid now screens inventory for HTML5 video ads for the first time
As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or...
