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Video

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Channel: Video

Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.

  • Latest

Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for...

Joe Martinez | Nov 25, 2019 at 9:33 am ET

TikTok teases social commerce capabilities with shoppable video test

The company confirmed the e-commerce feature is in beta. ...

Amy Gesenhues | Nov 15, 2019 at 5:53 pm ET

TV ad spending has peaked, will be less than 25% of total pie by 2022 — forecast

TV will generate just over $70 billion in ad revenue this...

Greg Sterling | Nov 13, 2019 at 1:13 pm ET

Tell your brand’s story through video ad sequencing

SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on...

Brooke Osmundson | Nov 4, 2019 at 1:38 pm ET

YouTube to end support for third-party pixels early 2020

Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete....

Ginny Marvin | Oct 16, 2019 at 9:59 am ET

Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration

The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts....

Amy Gesenhues | Oct 11, 2019 at 2:31 pm ET

YouTube testing ad buying tool that lets you reserve ad placement 120 days out

Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...

Amy Gesenhues | Oct 10, 2019 at 12:22 pm ET

YouTube gives back verified badges to creators after backlash over recent changes

"While rolling out improvements to this program, we completely missed the mark," wrote YouTube in an update on its Creator Blog....

Amy Gesenhues | Sep 23, 2019 at 1:24 pm ET

Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent

Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience....

Amy Gesenhues | Sep 23, 2019 at 12:15 pm ET

YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign

Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. ...

Amy Gesenhues | Sep 23, 2019 at 9:04 am ET

YouTube reworks verification requirements, displays verified checkmark more consistently across platform

The new criteria for verification eligibility is focused on a channel's authenticity and prominence....

Amy Gesenhues | Sep 20, 2019 at 1:55 pm ET

Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

Nielsen has also acquired a minor stake in...

Amy Gesenhues | Sep 19, 2019 at 1:31 pm ET

YouTube masthead ads hit TV app

The ads will be available as a reserved placement and purchased on a CPM basis....

Amy Gesenhues | Sep 18, 2019 at 8:00 am ET

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most...

Les Seifer | Sep 13, 2019 at 8:10 am ET

YouTube settlement with FTC includes $170M fine, changes to how it monetizes children’s content

The company said it will stop serving up personalized ads on kid videos....

Amy Gesenhues | Sep 4, 2019 at 12:49 pm ET

YouTube to phase out exact counts for public-facing subscriber numbers

Starting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more...

Amy Gesenhues | Aug 30, 2019 at 12:40 pm ET

Vimeo Enterprise brings live, on-demand video communications to large-scale businesses

The new offering is a separate membership from Vimeo's current pricing plans with costs dependent on a company's size and needs....

Amy Gesenhues | Aug 1, 2019 at 12:50 pm ET

TrueView for action inventory extends to Google video partners

New campaigns will be added into video partners...

Ginny Marvin | Jul 23, 2019 at 9:30 am ET

TV-focused brand budgets are more efficient when combined with YouTube and Facebook

You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient...

Grace Kaye | Jul 17, 2019 at 2:49 pm ET

YouTube offers creators more revenue opportunities

The video platform announced new levels for Channel Memberships, Super Stickers and more merchandising...

Amy Gesenhues | Jul 12, 2019 at 11:21 am ET
  • Previous Articles »

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