Getting the most out of limited YouTube creative during the holiday season
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for...
Video
Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.
TikTok teases social commerce capabilities with shoppable video test
The company confirmed the e-commerce feature is in beta. ...
TV ad spending has peaked, will be less than 25% of total pie by 2022 — forecast
TV will generate just over $70 billion in ad revenue this...
Tell your brand’s story through video ad sequencing
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete....
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts....
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...
YouTube gives back verified badges to creators after backlash over recent changes
"While rolling out improvements to this program, we completely missed the mark," wrote YouTube in an update on its Creator Blog....
Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent
Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience....
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. ...
YouTube reworks verification requirements, displays verified checkmark more consistently across platform
The new criteria for verification eligibility is focused on a channel's authenticity and prominence....
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen has also acquired a minor stake in...
YouTube masthead ads hit TV app
The ads will be available as a reserved placement and purchased on a CPM basis....
Insider tips: Here’s the kind of creative that wins over advanced TV audiences
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most...
YouTube settlement with FTC includes $170M fine, changes to how it monetizes children’s content
The company said it will stop serving up personalized ads on kid videos....
YouTube to phase out exact counts for public-facing subscriber numbers
Starting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more...
Vimeo Enterprise brings live, on-demand video communications to large-scale businesses
The new offering is a separate membership from Vimeo's current pricing plans with costs dependent on a company's size and needs....
TrueView for action inventory extends to Google video partners
New campaigns will be added into video partners...
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient...
YouTube offers creators more revenue opportunities
The video platform announced new levels for Channel Memberships, Super Stickers and more merchandising...