Chat & Text Messaging Apps
Chat & Text Messaging Apps
Stay up to date with what’s new in the world of instant messenger applications, mobile texting apps for Android and iPhone platforms, with a focus on news about marketing opportunities within text messaging apps and mobile messaging platforms.
See also: Snapchat
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far...
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional...
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google...
3 reasons chatbots are transforming the automotive industry
By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience,...
BI provider Qlik buys Crunch Data and its bot
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...
How one marketer uses a chatbot to retain customers
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other...
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Notification opt-in and engagement rates are growing according to internal company...
Quick guidelines for getting users info they need in chatbots
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from...
Google ushers in the Age of Conversational Ads with the launch of AdLingo
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...
Oracle Responsys launches first SMS aggregator marketplace
Now, marketers can select from hundreds of aggregators, covering every...
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click...
Conversica expands channels, markets with Intelligens acquisition
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international...
WhatsApp officially launches app, profiles for businesses
Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with...
On Facebook’s Messenger, people and businesses trade 2B messages a month
The number of chatbots on Messenger has doubled since April to more than...
Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
In an update to its iOS app, Reddit will also test out a way for people to send private messages to one...
2017: The year in social media
The social media landscape blew up in 2017 -- in so many...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
People have held 17B video chats on Messenger so far in 2017
Messenger’s Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook’s...
Facebook ads can now link to brands’ WhatsApp accounts
After rolling out verified profiles for businesses on WhatsApp, Facebook is adding a tool for brands to promote their...