Chat & Text Messaging Apps
Chat & Text Messaging Apps
Stay up to date with what’s new in the world of instant messenger applications, mobile texting apps for Android and iPhone platforms, with a focus on news about marketing opportunities within text messaging apps and mobile messaging platforms.
See also: Snapchat
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Notification opt-in and engagement rates are growing according to internal company...
Quick guidelines for getting users info they need in chatbots
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from...
Google ushers in the Age of Conversational Ads with the launch of AdLingo
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...
Oracle Responsys launches first SMS aggregator marketplace
Now, marketers can select from hundreds of aggregators, covering every...
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click...
Conversica expands channels, markets with Intelligens acquisition
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international...
WhatsApp officially launches app, profiles for businesses
Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with...
On Facebook’s Messenger, people and businesses trade 2B messages a month
The number of chatbots on Messenger has doubled since April to more than...
Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
In an update to its iOS app, Reddit will also test out a way for people to send private messages to one...
2017: The year in social media
The social media landscape blew up in 2017 -- in so many...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
People have held 17B video chats on Messenger so far in 2017
Messenger’s Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook’s...
Facebook ads can now link to brands’ WhatsApp accounts
After rolling out verified profiles for businesses on WhatsApp, Facebook is adding a tool for brands to promote their...
Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab
Instagram’s Direct app will give people a dedicated space for their friends, similar to Snapchat’s Friends...
Pinterest rolls out chatbot, native features for Facebook’s Messenger
People will be able to search for and share pins from Pinterest without leaving Facebook’s messaging...
Facebook tests tool to make it easier for businesses to send message blasts on Messenger
Messenger Broadcast appears to be the self-serve version of Messenger’s Broadcast API that enables businesses to message multiple...
PullString drops text-based chat for voice conversations in its new platform
The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to create voice-based Skills for Amazon’s...
Drift unveils a chat window that knows when your account is visiting the site
Called Drift AM, it syncs with Salesforce CRM, notifies the account’s salesperson for that account and delivers an opening personalized...
Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots
Facebook aims to make businesses more aware of ways to make people more aware of their Messenger...