Chat & Text Messaging Apps
Chat & Text Messaging Apps
Stay up to date with what’s new in the world of instant messenger applications, mobile texting apps for Android and iPhone platforms, with a focus on news about marketing opportunities within text messaging apps and mobile messaging platforms.
See also: Snapchat
MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot
A quick round up of the latest marketing technology news and announcements....
Customers want more text-based customer support options from brands
Your customers want to text for live support. Are you ready?...
LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform
The company also has a Microsoft Teams integration in beta....
Chatbots saved businesses $300,000 on average last year, study finds
Businesses report revenue growth and savings even as consumers indicate there is room for improvement....
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live agents....
To gain actionable customer insights, ask the right questions
Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far...
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional...
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google...
3 reasons chatbots are transforming the automotive industry
By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience,...
BI provider Qlik buys Crunch Data and its bot
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...
How one marketer uses a chatbot to retain customers
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other...
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Notification opt-in and engagement rates are growing according to internal company...
Quick guidelines for getting users info they need in chatbots
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from...
Google ushers in the Age of Conversational Ads with the launch of AdLingo
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...
Oracle Responsys launches first SMS aggregator marketplace
Now, marketers can select from hundreds of aggregators, covering every...
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click...
Conversica expands channels, markets with Intelligens acquisition
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international...
WhatsApp officially launches app, profiles for businesses
Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with...