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Check-In Services

  • Latest

Location-Based Mobile Marketing Is Where It’s At For Consumers

The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its...

Lynn Baus | Feb 20, 2014 at 11:00 am ET

Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts

As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do...

Aaron Strout | Dec 12, 2013 at 10:30 am ET

Putting Facial Recognition Technology To Work For The Consumer: 5 Questions With Facedeals CEO

Facial recognition technology has everyone in an uproar. Privacy advocates and consumers alike are fearful of its possible uses; but, one...

Amy Gesenhues | Sep 19, 2013 at 8:30 am ET

 

5 Mobile Trends Marketers Need To Know About

Given that we are a little more than halfway through the year, it feels like it’s the right time to take a step back and look at some of...

Aaron Strout | Aug 22, 2013 at 9:04 am ET

Location-Based Listening & Analytics

One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the...

Aaron Strout | May 2, 2013 at 9:00 am ET

10 Tips For Getting The Most Out Of Marketing Via Foursquare

Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time,...

Aaron Strout | Mar 7, 2013 at 8:30 am ET

The Scoop On Proximity Services Like Sonar

Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new...

Aaron Strout | Feb 7, 2013 at 9:12 am ET

What’s Ahead For Mobile Marketing In 2013

At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013...

Aaron Strout | Jan 10, 2013 at 8:00 am ET

30 Essential Business Apps For Your Smartphone

Interactive marketing professionals don’t just use mobile to reach their customers — they’re often avid users of the...

Aaron Strout | Dec 13, 2012 at 8:05 am ET

The Future Of Location-Based Marketing Isn’t Foursquare

For once in my life, I hope I am wrong. But I don’t think I am. Over the last three years, check-in and local search start-up Foursquare...

Aaron Strout | Oct 18, 2012 at 9:00 am ET

Check-In Service Usage Has More Than Doubled In Past 9 Months, Study Says

The number of Americans using check-in services has more than doubled in the past nine months according to a new Pew Research Center study....

Matt McGee | May 11, 2012 at 2:04 pm ET

Pinwheel: Flickr Co-Founder’s New Startup Is Part Flickr, Foursquare & Path

Flickr co-founder Caterina Fake’s new startup Pinwheel is very interesting — but it’s not an original idea. In fact it’s...

Greg Sterling | Feb 21, 2012 at 10:11 am ET

Will Google Latitude Succeed As A Loyalty Platform?

While Google will tell you that Latitude has millions of users, what the company doesn’t generally talk about is how many of those people...

Greg Sterling | Feb 20, 2012 at 1:35 pm ET

Is The Next Frontier In Social Media Your TV?

Where are you watching the Big Game this year? Last year, that question was a locational where: a Super Bowl party, at home on the sofa or a...

Rebecca Lieb | Jan 23, 2012 at 9:00 am ET

Google’s Check-In Offers Now Live, At Least On Android Devices

As expected, Google has officially launched a new “check-in offers” product that connects its Google+ social network with business...

Matt McGee | Dec 14, 2011 at 4:20 pm ET

Google’s Check-in Offers To Be Self-Service Tool

I spoke with Google representatives at some length last night about the forthcoming Check-in Offers, the unintentional early product...

Greg Sterling | Dec 7, 2011 at 9:15 pm ET

Official: Facebook Grabs Gowalla, Will Deploy Personnel To Timeline

CNN Monday reported this afternoon that Facebook has bought social cityguide and check-in app Gowalla. Gowalla has a presence in roughly 60...

Greg Sterling | Dec 2, 2011 at 8:04 pm ET
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