Check-In Services
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Location-Based Mobile Marketing Is Where It’s At For Consumers
The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its...
Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts
As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do...
Putting Facial Recognition Technology To Work For The Consumer: 5 Questions With Facedeals CEO
Facial recognition technology has everyone in an uproar. Privacy advocates and consumers alike are fearful of its possible uses; but, one...
5 Mobile Trends Marketers Need To Know About
Given that we are a little more than halfway through the year, it feels like it’s the right time to take a step back and look at some of...
Location-Based Listening & Analytics
One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the...
10 Tips For Getting The Most Out Of Marketing Via Foursquare
Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time,...
The Scoop On Proximity Services Like Sonar
Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new...
What’s Ahead For Mobile Marketing In 2013
At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013...
30 Essential Business Apps For Your Smartphone
Interactive marketing professionals don’t just use mobile to reach their customers — they’re often avid users of the...
The Future Of Location-Based Marketing Isn’t Foursquare
For once in my life, I hope I am wrong. But I don’t think I am. Over the last three years, check-in and local search start-up Foursquare...
Check-In Service Usage Has More Than Doubled In Past 9 Months, Study Says
The number of Americans using check-in services has more than doubled in the past nine months according to a new Pew Research Center study....
Pinwheel: Flickr Co-Founder’s New Startup Is Part Flickr, Foursquare & Path
Flickr co-founder Caterina Fake’s new startup Pinwheel is very interesting — but it’s not an original idea. In fact it’s...
Will Google Latitude Succeed As A Loyalty Platform?
While Google will tell you that Latitude has millions of users, what the company doesn’t generally talk about is how many of those people...
Is The Next Frontier In Social Media Your TV?
Where are you watching the Big Game this year? Last year, that question was a locational where: a Super Bowl party, at home on the sofa or a...
Google’s Check-In Offers Now Live, At Least On Android Devices
As expected, Google has officially launched a new “check-in offers” product that connects its Google+ social network with business...
Google’s Check-in Offers To Be Self-Service Tool
I spoke with Google representatives at some length last night about the forthcoming Check-in Offers, the unintentional early product...
Official: Facebook Grabs Gowalla, Will Deploy Personnel To Timeline
CNN Monday reported this afternoon that Facebook has bought social cityguide and check-in app Gowalla. Gowalla has a presence in roughly 60...
