Columns

To help you navigate the online marketing industry, Marketing Land publishes daily columns by a host of marketing experts on a wide variety of topics. Offering insight on online marketing strategies, as well as techniques and tactics in every aspect of marketing, you can keep up with your areas of interest via email or feeds for individual columns as new articles are published.

• Analytics & Marketing – What’s working? What’s not working? You’ll never know without a good command of analytics. Learn what metrics count for your marketing goals, and how to move the needle.
• Content Marketing – Learn how to come up with fresh and original content for your website and social media activity, and get tips on how to develop a winning editorial calendar for your blogging efforts, whitepapers and more to find success in creating relationships with customers by providing valuable content aligned with your brand.
• Creative of the Day – Our daily column of the very best digital marketing ideas and innovative, original creative.
• Design, Usability & Conversion – You use search, display email or mobile to attract prospective customers to your web site. And then what happens? That’s what this column is all about — how to design your site and landing pages to achieve your marketing goals.
• Driving the Modern Marketing Organization – Designing and building the right marketing organization is one of your most important responsibilities as a CMO. If you are facing digital disruption and need to drive rapid business growth, then you have an even greater imperative to organize the right way and attract the right talent to your team.
• Display Advertising – Targeting, optimization and creative are just a few of the topics tackled in Marketing Land’s Display Advertising column. We’ll also discuss media buying — ad networks, big publishers, real-time-bidding (RTB), retargeting and demand-side platforms (DSPs) — to help you get the best bang for your buck from your display dollars.
• Email Marketing – You’ve known all along that rumors of email’s demise have been greatly exaggerated. It’s still the workhorse of online marketing. Check out our experts’ insights on everything from copywriting to deliverability.
• Marketing Strategies – The big picture — how to make all the pieces of your marketing plan, as well as your agency or brand team, fit together into a harmonious, effective whole.
• Martech – Martech is the blending of marketing and technology. Our columnists cover issues related to marketing technology, including how to choose the right technological solution, how to hire for martech jobs, and how to get tools and teams to work together.
• Mobile Marketing – If you’re like most people, your smartphone or tablet computer have become must-have accessories. How best to market to folks on the go? Read Marketing Land’s Mobile Marketing column for the latest tips and techniques for these emerging platforms.
• Retail – Marketers responsible for online, or even brick-and-mortar sales, have unique challenges and concerns involving every aspect of digital. In this column, our experts tackle the issues of importance to this group, helping them make the most of every time of year.
• Search Marketing – What’s new and interesting in the world of search marketing? What role should search play in your overall marketing plan? Our expert contributors weigh in.
• Social Media Marketing – Looking to establish or enhance a social media presence for your brand? Look no further. We’ll cover everything from Facebook Pages to Twitter Promoted Tweets, to Google+ links to AdWords, also exploring emerging ways to connect with your customers through social media.