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Local Search Column

  • Latest
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Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and...

Bill Dinan | Jun 1, 2020 at 2:22 pm ET
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Your reputation depends on a solid (and legal) online review strategy

As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand...

Bailey Gray | Jan 27, 2020 at 11:10 am ET
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A wishlist of improvements for Google My Business in 2020

Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this...

Joy Hawkins | Jan 3, 2020 at 9:33 am ET

 

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How verticalization and zero-click will impact local search in 2020

In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google...

Damian Rollison | Jan 3, 2020 at 9:20 am ET
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WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce

SMBs can upload images, price lists and links for all their products or services....

Greg Sterling | Nov 7, 2019 at 12:41 pm ET
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The importance of an effective review management workflow

Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you...

Ben Wood | Aug 28, 2019 at 12:49 pm ET
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Location-based marketing: What works and what doesn’t in a campaign

Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and...

Brian Handly | Apr 29, 2019 at 1:02 pm ET
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The time has come to optimize for IRLs rather than URLs

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due...

Anders Hjorth | Apr 23, 2019 at 9:56 am ET
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How TikTok and Spotify could win through location-based marketing

There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar...

Adam Dorfman | Mar 26, 2019 at 8:58 am ET
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Getting back to basics with location-based marketing

Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your...

Brian Handly | Feb 7, 2019 at 8:00 am ET
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Do men and women value online reviews differently?

New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female...

Jamie Pitman | Dec 14, 2018 at 9:24 am ET
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How the hospitality industry should approach online reviews and citations

Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in...

Jamie Pitman | Sep 17, 2018 at 1:17 pm ET
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6 ways the August core algorithm update impacted local business

Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the...

Joy Hawkins | Sep 7, 2018 at 12:29 pm ET
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Rebranding your local business? Don’t start without reading these tips

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local...

Jamie Pitman | Jul 31, 2018 at 4:12 pm ET
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Apple Maps takes a step in the right direction

Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a...

Adam Dorfman | Jul 24, 2018 at 11:55 am ET
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Google My Business listings: 5 frequently asked questions

GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently...

Sherry Bonelli | Jul 18, 2018 at 9:28 am ET
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Do Google reviews impact local ranking?

Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her...

Joy Hawkins | Jul 13, 2018 at 3:00 pm ET
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How social networks usurp Google’s local search dominance

Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a...

Wesley Young | Jun 29, 2018 at 11:38 am ET
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National ads, local results: Where should you be putting your money?

Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob...

Jacob Baadsgaard | Jun 29, 2018 at 11:12 am ET
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Practice useful marketing for local business content success

As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3...

Jamie Pitman | Jun 29, 2018 at 11:10 am ET
  • Previous Articles »
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