Paid Search Column
Here’s how to modify your e-commerce campaign for B2B and B2C
There are many similarities and relevant tactics to connect businesses with consumers and other...
Want better leads on LinkedIn? Focus on your content
Good gated content that converts at 15% or higher will give you scalable traffic with more people to...
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile...
4 things Shopping Ads managers need to prepare for in 2020
As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international...
2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs...
Keep your LinkedIn advertising strategy focused in 2020
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on...
Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success....
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many...
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales...
How to make a holiday shopping campaign for low budget accounts
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so...
Pause out of stock products with this Google Ads Script
Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on...
Digital advertising is not the dot com bubble, improper attribution is
The real problem in paid search right now is our belief that we can track...
Don’t abandon traditional in-home advertising channels, they still work
There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase...
Tell your brand’s story through video ad sequencing
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on...
Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and...
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads...
We audited Google Ad recommendations: What we learned will surprise you
The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not. In the end, a...
Video marketing tops list of marketers’ priorities, voice search ranks low
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12...
Don’t fall for the ‘magic keyword’ trap on Amazon
By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales...
Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often - and where in the SERPs - ads are showing up to help identify maximize growth...