Content Marketing Column
Blog posts, white papers and even your Facebook and Twitter presences – these are all examples of content marketing. More and more marketers are finding success in creating relationships with customers through providing them with valuable content aligned with the brand. Find out how to create and distribute compelling content through our expert columns.
7 ways protections for online content are being eroded
Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for...
Content nurturing for ABM: Moving from theory to practice
It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into...
Why publishers should be taking action on net neutrality
The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow...
Creating the best lead-gen website, step by step
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your...
Everything a CMO needs to know about video marketing in 2018
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started....
Introducing the ‘content conversation’: The new twist in content marketing using live video
As you develop your 2018 content marketing plans, don't leave out live video. Columnist Brent Hieggelke explains how live video is changing the...
The 2018 content focus challenge
It's a new year -- with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content...
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers'...
3 important search engines to leverage for content marketing
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO...
Ideation inspiration: 5 ways to brainstorm great ideas for blog content
Does it seem that your creative well has run dry? Columnist Megan Krause shares tips and tools to help get the wheels turning and generate fresh...
Why your end-of-year marketing strategy should focus on repurposing and re-engagement
The year 2017 may be winding down, but that doesn't mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of...
Why writing style matters for social and content marketing
When it comes to effective marketing, writing style matters -- but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate...
How are you changing your content marketing program in 2018?
To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect...
How to get your content marketing team out of its echo chamber
It's time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your typical sphere is...
5 things you’re doing that drive your freelance writers crazy
How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things...
Free, paid or gated content: Which option is right for you?
Once you've created a great piece of content, you'll need to decide if you want to share it freely, charge for it or gate it in exchange for...
Why it pays to skip the form (and embrace chat)
Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and...
Are you making a mistake by focusing solely on new customers?
It's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need...
How to market your brand using interactive native content, Part 6
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve...
How to market your brand using interactive native content, Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can...
