Content Marketing Column
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Blog posts, white papers and even your Facebook and Twitter presences – these are all examples of content marketing. More and more marketers are finding success in creating relationships with customers through providing them with valuable content aligned with the brand. Find out how to create and distribute compelling content through our expert columns.
Are you making a mistake by focusing solely on new customers?
It's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need...
How to market your brand using interactive native content, Part 6
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve...
How to market your brand using interactive native content, Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can...
Why choosing a niche helps you produce better content
Don't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out...
Personable is profitable: A case to rethink your content marketing strategy
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben...
How to personalize content for locals
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content...
Comparing content production models: Which is right for your business?
Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you...
25 promotion tactics to ensure people actually see your content
So you have high-quality content. That doesn't mean much if it doesn't reach an audience. Columnist Blaise Lucey shares 25 ways to get people to...
5 reasons to create content outside your niche
It's time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an...
How to market your brand using interactive native content — Part 4
In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with...
Branded storytelling: Capitalizing on moments that matter
It's not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful...
3 ways for marketers to get more from their content
Publishers want exclusivity, and advertisers want amplification, so what's the solution? Contributor Casey Wuestefeld discusses how publishers...
How content drives revenue (and how to prove it)
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team...
D’oh! Three common content promotion mistakes
Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common...
How to market your brand using interactive native content — Part 3
In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience,...
Why content matters (no matter what type of marketer you are)
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever...
Want to start shooting video in-house but still want a professional look? Here’s what to buy
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some...
A tale of two cake smashes: How to choose between live and recorded video
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how...
Where is the best place to post your content?
So you have a great piece of content. What's next? Columnist Rachel Lindteigen explains why you need to think about your program's goals before...
How to market your brand using interactive native content – part 2
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target...
