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Content Marketing Column

Blog posts, white papers and even your Facebook and Twitter presences – these are all examples of content marketing. More and more marketers are finding success in creating relationships with customers through providing them with valuable content aligned with the brand. Find out how to create and distribute compelling content through our expert columns.

  • Latest

Feedback optimization: A user-first approach to SEO

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance...

Abby Reimer | Jul 30, 2020 at 9:00 am ET

Search competition: Who are you really competing with?

Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search...

Andrew Dennis | Jul 29, 2020 at 10:48 am ET

Why audience context matters

Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that...

Ryan Brock | Jul 15, 2020 at 1:18 pm ET

 

4 elements every content medium needs to have

Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the...

Ashley Segura | Jun 29, 2020 at 8:05 am ET

Why brands should consider audio marketing as consumers settle into life at home

With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with...

Natalee Geldert | May 19, 2020 at 12:37 pm ET

Pro Tip: How brands can enter TikTok with a viral challenge

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...

Evan Horowitz | May 13, 2020 at 7:57 am ET

Pro Tip: How brands can enter TikTok with brand channels

A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate...

Evan Horowitz | May 4, 2020 at 11:53 am ET

Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each...

Ryan Brock | Mar 19, 2020 at 11:35 am ET

Building top-funnel content to influence bottom-funnel pages (with real example)

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business...

Andrew Dennis | Mar 10, 2020 at 2:20 pm ET

Pro Tip: Here’s why content audits are so important

Content management is never a one-and-done process so a revitalization plan is simply good SEO...

Justine Rabideau | Feb 4, 2020 at 10:28 am ET

Systematically upgrade your existing content: Here’s how (and when) to do it

Leverage your current SEO after an analytics review to see what types of search queries generate impressions and...

Chris Gregory | Jan 24, 2020 at 12:52 pm ET

Pro Tip: Manage writers the way they want to be managed – with structure

Be clear with writers fueling your content marketing strategy about each step of your content development, review and approval...

Ryan Brock | Jan 22, 2020 at 11:19 am ET

Is ‘digital empathy’ an oxymoron?

Empathy can be good business, but only when companies proactively apply...

Peter Minnium | Oct 28, 2019 at 12:54 pm ET

How dopamine fuels the golden rule of content marketing

We can leverage the brain's reward system to engage consumers with value-based...

Jade Bunke | Oct 25, 2019 at 1:45 pm ET

Are these 5 content marketing myths holding you back?

Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success....

John Marcinuk | Oct 3, 2019 at 12:52 pm ET

Competitor content analysis: Here’s what you can learn

Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search...

Andrew Dennis | Sep 30, 2019 at 8:05 am ET

ABM goes mainstream: What have we learned and what’s next?

Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals....

Scott Vaughan | Aug 19, 2019 at 8:00 am ET

What’s the right approach to online marketing for your business?

Don't fall into the trap of the latest marketing hack. Here's a look at a few reliable marketing approaches that get consistent...

Jacob Baadsgaard | Aug 14, 2019 at 10:15 am ET

How to advertise to an audience with an 8-second attention span

Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention...

Ronald Dod | Aug 13, 2019 at 2:06 pm ET

Finding content marketing opportunities that influence search performance

Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and...

Andrew Dennis | Aug 1, 2019 at 3:03 pm ET
  • Previous Articles »
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