Content Marketing Column
Why your end-of-year marketing strategy should focus on repurposing and re-engagement
The year 2017 may be winding down, but that doesn't mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of...
Why writing style matters for social and content marketing
When it comes to effective marketing, writing style matters -- but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate...
How are you changing your content marketing program in 2018?
To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect...
How to get your content marketing team out of its echo chamber
It's time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your typical sphere is...
5 things you’re doing that drive your freelance writers crazy
How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things...
Free, paid or gated content: Which option is right for you?
Once you've created a great piece of content, you'll need to decide if you want to share it freely, charge for it or gate it in exchange for...
Why it pays to skip the form (and embrace chat)
Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and...
Are you making a mistake by focusing solely on new customers?
It's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need...
How to market your brand using interactive native content, Part 6
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve...
How to market your brand using interactive native content, Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can...
Why choosing a niche helps you produce better content
Don't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out...
Personable is profitable: A case to rethink your content marketing strategy
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben...
How to personalize content for locals
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content...
Comparing content production models: Which is right for your business?
Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you...
25 promotion tactics to ensure people actually see your content
So you have high-quality content. That doesn't mean much if it doesn't reach an audience. Columnist Blaise Lucey shares 25 ways to get people to...
5 reasons to create content outside your niche
It's time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an...
How to market your brand using interactive native content — Part 4
In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with...
Branded storytelling: Capitalizing on moments that matter
It's not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful...
3 ways for marketers to get more from their content
Publishers want exclusivity, and advertisers want amplification, so what's the solution? Contributor Casey Wuestefeld discusses how publishers...
How content drives revenue (and how to prove it)
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team...
