Content Marketing Column
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A tale of two cake smashes: How to choose between live and recorded video
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how...
Where is the best place to post your content?
So you have a great piece of content. What's next? Columnist Rachel Lindteigen explains why you need to think about your program's goals before...
How to market your brand using interactive native content – part 2
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target...
The podcast option: How audio content can help build a B2B business
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and...
The keys to activating content across multiple channels
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results...
User-generated content: What your brand can learn from Spotify
Columnist Jason Warnock explains how you can take a page from Spotify's powerful UGC-based campaigns and incorporate them into your brand’s...
How to secure buy-in for your content marketing program expansion
How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to...
4 ways to measure and realize the value in your content
How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define...
How to market your brand using interactive native content
Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring's unique,...
No content strategy is an island
You can't craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to...
3 ways to boost your content marketing program’s performance
Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the...
Live video has become the creative canvas for digital marketers
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity,...
How to use social proof in your marketing campaign
From reviews to user-submitted content, contributor Timothy Carter explains how the various types of social proof can bolster your...
7 questions your customers ask, and how your website must answer
All customers have questions about your company and its offerings -- whether they know it or not. Columnist Stoney deGeyter shows how you can...
The rise of bad content marketing advice
Columnist Rebecca Lieb believes it's time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy...
5 quick web page fixes any blogger can make
Do you include subheads in your content? How about CTA buttons? Columnist Drew Eastmead outlines five best practices to keep in mind when you're...
5 top hacks to step up your B2B content marketing strategy in 2017
From encouraging user-generated content to implementing the "Rule of Seven," contributor Alexander Kesler suggests key shortcuts that can give...
How to create a competitive content insights report step-by-step
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into...
Want stronger content? 7 steps to truly understanding your audience
When digging for audience insights, don't settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your...
Why brands should embrace UGC as part of their marketing strategy
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive...
