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Creative Of The Day

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With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign

For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists....

Pamela Parker | Aug 28, 2015 at 5:03 pm ET
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Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed

McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch. ...

Pamela Parker | Aug 27, 2015 at 12:46 pm ET
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Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #OrganicFestival

Brands like Organic Valley, Taste of Nature, Honest Tea and Amy's Kitchen are joining the OTA in saturating social media with organic...

Pamela Parker | Aug 26, 2015 at 3:12 pm ET

 

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Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED

The technology company seeks to elevate its brand via a year-long content marketing/native advertising partnership with WIRED....

Pamela Parker | Aug 25, 2015 at 12:15 pm ET
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IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Catalog

The Swedish furniture company promotes the release of its new catalog through lighthearted social efforts, urging customers to...

Pamela Parker | Aug 24, 2015 at 9:00 am ET
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Microsoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career Advice Video

Microsoft aims to keep its Surface tablet top of mind at a time when UK youth are pondering their future careers....

Steve Hall | Aug 20, 2015 at 4:00 pm ET
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Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign

The Unilever brand's marketing grows up, celebrating men's confidence in business as it has previously extolled their confidence with women....

Steve Hall | Aug 19, 2015 at 12:38 pm ET
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New Wipes Let Parents Smear Baby Poop All Over Unsolicited Child Care Advice

The UK brand makes its American debut by reassuring parents that they, not the so-called experts, know their baby best....

Steve Hall | Aug 18, 2015 at 1:40 pm ET
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Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign

The tequila brand seeks to differentiate itself by introducing a daring agave character to represent its uniqueness....

Steve Hall | Aug 17, 2015 at 12:24 pm ET
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Chiquita Teams With Universal’s Minions For In-Store Mobile Game Experience

The fruit brand helps promote the family film through interactive labels on its bananas....

Steve Hall | Aug 14, 2015 at 10:54 am ET
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Reaction To Its Facebook Video Inspires VW To Create Baby Stroller With Automatic Brakes

Volkswagen takes viewer feedback from one online ad and explores the concept in a new video, proving it's listening to its audience and giving...

Steve Hall | Aug 12, 2015 at 3:33 pm ET
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American Girl To Crowdsource Film Introducing New Doll

What better way to get young girls intrigued than to offer them the opportunity to star in a YouTube video? That's the idea behind the Mattel...

Steve Hall | Aug 11, 2015 at 3:23 pm ET
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KIND Snacks’ Back-To-School Instagram Campaign Asks Parents To Share Summer #MomentThatPopped

As parents' minds turn toward packing snacks and lunchboxes for schoolchildren, KIND snack bars encourages families to reflect upon the best...

Steve Hall | Aug 10, 2015 at 11:18 am ET
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In Hefty’s #SaidNoSchoolEver Campaign, Teachers Sarcastically Proclaim They Have All The Supplies They Need

The Reynolds company brand, working with Havas, shows solidarity with teachers as consumers' minds shift to back-to-school shopping....

Steve Hall | Aug 7, 2015 at 2:24 pm ET
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Levi’s Partners With 6 Rising Musicians And Encourages Fans To Share Their #LiveInLevis Style

Venerable jeans brand Levi's continues its hip, street-smart campaign positioning its clothing as a lifestyle brand for the next generation....

Steve Hall | Aug 6, 2015 at 2:56 pm ET
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Old Spice Uses Instagram Tagging To Create Choose-Your-Own-Adventure Social Game

The quirky P&G brand makes Instagram more interactive for a sci-fi storytelling campaign....

Steve Hall | Jul 31, 2015 at 1:20 pm ET
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New Belgium Brewing Celebrates Those Who Follow Their Own Path With #Zagging Campaign

Beer brand encourages people to showcase their unconventional living on social media, offering a chance to win a trip to...

Steve Hall | Jul 29, 2015 at 12:15 pm ET
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Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited

The clothing company asked kids at Boys & Girls Clubs across North America what it means to be "unlimited," then turned their responses into a...

Steve Hall | Jul 28, 2015 at 3:19 pm ET
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Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles

Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti's new "Flavorize Me"...

Steve Hall | Jul 27, 2015 at 11:47 am ET
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Apartments.com Sweepstakes Offers Chance To Win Free Rent For Life

Apartment search website is offering free rent to encourage user reviews and social...

Steve Hall | Jul 24, 2015 at 1:54 pm ET
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