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With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists....
Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch. ...
Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #OrganicFestival
Brands like Organic Valley, Taste of Nature, Honest Tea and Amy's Kitchen are joining the OTA in saturating social media with organic...
Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED
The technology company seeks to elevate its brand via a year-long content marketing/native advertising partnership with WIRED....
IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Catalog
The Swedish furniture company promotes the release of its new catalog through lighthearted social efforts, urging customers to...
Microsoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career Advice Video
Microsoft aims to keep its Surface tablet top of mind at a time when UK youth are pondering their future careers....
Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign
The Unilever brand's marketing grows up, celebrating men's confidence in business as it has previously extolled their confidence with women....
New Wipes Let Parents Smear Baby Poop All Over Unsolicited Child Care Advice
The UK brand makes its American debut by reassuring parents that they, not the so-called experts, know their baby best....
Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign
The tequila brand seeks to differentiate itself by introducing a daring agave character to represent its uniqueness....
Chiquita Teams With Universal’s Minions For In-Store Mobile Game Experience
The fruit brand helps promote the family film through interactive labels on its bananas....
Reaction To Its Facebook Video Inspires VW To Create Baby Stroller With Automatic Brakes
Volkswagen takes viewer feedback from one online ad and explores the concept in a new video, proving it's listening to its audience and giving...
American Girl To Crowdsource Film Introducing New Doll
What better way to get young girls intrigued than to offer them the opportunity to star in a YouTube video? That's the idea behind the Mattel...
KIND Snacks’ Back-To-School Instagram Campaign Asks Parents To Share Summer #MomentThatPopped
As parents' minds turn toward packing snacks and lunchboxes for schoolchildren, KIND snack bars encourages families to reflect upon the best...
In Hefty’s #SaidNoSchoolEver Campaign, Teachers Sarcastically Proclaim They Have All The Supplies They Need
The Reynolds company brand, working with Havas, shows solidarity with teachers as consumers' minds shift to back-to-school shopping....
Levi’s Partners With 6 Rising Musicians And Encourages Fans To Share Their #LiveInLevis Style
Venerable jeans brand Levi's continues its hip, street-smart campaign positioning its clothing as a lifestyle brand for the next generation....
Old Spice Uses Instagram Tagging To Create Choose-Your-Own-Adventure Social Game
The quirky P&G brand makes Instagram more interactive for a sci-fi storytelling campaign....
New Belgium Brewing Celebrates Those Who Follow Their Own Path With #Zagging Campaign
Beer brand encourages people to showcase their unconventional living on social media, offering a chance to win a trip to...
Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited
The clothing company asked kids at Boys & Girls Clubs across North America what it means to be "unlimited," then turned their responses into a...
Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles
Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti's new "Flavorize Me"...
Apartments.com Sweepstakes Offers Chance To Win Free Rent For Life
Apartment search website is offering free rent to encourage user reviews and social...
