Email Marketing Column
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You’ve known all along that rumors of e-mail’s demise have been greatly exaggerated. It’s still the workhorse of online marketing. Check out our experts’ insights on everything from copywriting to deliverability.
Even for email, experience is everything
While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can't afford to ignore the experience their...
3 reasons I deleted your cold outreach email
Are your cold emails ending up in the junk folder or trash? Contributor Andrea Lehr shares three common mistakes people make when writing cold...
Upgrade your email blasts with four simple tactics
Email marketers' use of the email blast isn't going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to...
Forging customer connections in a privacy-obsessed world
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn't mean it's a free for all....
Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key...
Using email to curate one-to-one relationships with customers
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver...
Incremental innovation: How to make big changes in your email program, one step at a time
Launching a new full-blown email program takes time and money most marketers don't have. Contributor Ryan Phelan suggests focusing on one small...
Reducing chaos and stress in email marketing
While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you...
How to grow your email marketing list without resorting to shortcuts
How can you grow your email list -- without the risk and expense of purchasing one? Columnist Scott Heimes shares three tips to help you...
Why email marketing has lasted five times longer than your first marriage
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make...
12 email marketing fundamentals to master
Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is...
Not getting what you want from your outreach emails? Follow these 10 steps.
Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a...
How a free email course can help you sell more physical products
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people...
Three ways to put your valuable email data to work
From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing...
Personalization in a post-brick-and-mortar world
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online...
Email shines even brighter with Gmail and Google Wallet
Contributor Matt McGowan explains why Google's announcement that users can now send and request money in Gmail on Android is a huge boon for...
3 brands that do email marketing right
Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own...
Make me an offer: Rating the effectiveness of common email offers
Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the...
6 tips to get subscribers to open marketing emails
With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist...
Email in 2017: Dying platform or still a worthy investment?
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that...
