Email Marketing Column
You’ve known all along that rumors of e-mail’s demise have been greatly exaggerated. It’s still the workhorse of online marketing. Check out our experts’ insights on everything from copywriting to deliverability.
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email...
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a...
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw...
Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio
The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its...
Emarsys, BounceX integration aims to help marketers identify, nurture “unknown users”
The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital...
Twilio SendGrid rolls out email validation API
Real-time API uses machine learning trained on SendGrid's data set to detect invalid email...
The 4 humanized elements of deliverability on the Periodic Table of Email
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science...
Email marketing and customer retention in the financial services industry
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from...
It’s time to restore identity and trust to digital communications
Innovation to identify legitimate senders and eliminate bad actors are part of today's technology complexities in need of industry-wide...
Report: Email engagement benefits from less send frequency, subject line keywords
A new benchmark report from GetResponse analyzes email marketing tactics that drive...
Study indicates drastic improvements to managed inbox optimization
Return Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with...
SparkPost updates email validation services to improve deliverability rates
The new updates will help senders identify bad email addresses before they result in a hard...
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email...
Twilio SendGrid launches advertising channels to marketing suite
Twilio SendGrid Ads will allow marketers to create targeted email, display and social...
4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to...
What is Managed Inbox Optimization for email marketing?
Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber...
In a summer lull with your email marketing?
Now is the time to check your program metrics and get your holiday planning on...
250ok adds email validation feature
Following tests that show email address misclassified as "undeliverable", 250ok Validation seeks to help marketers reach engaged...
During summer holidays, focus may change but email is still email
Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal...
Google joins BIMI initiative to combat email fraud
Google joins a growing list of email technology companies working on Brand Indicators for Messaging...