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Email Marketing Column

You’ve known all along that rumors of e-mail’s demise have been greatly exaggerated. It’s still the workhorse of online marketing. Check out our experts’ insights on everything from copywriting to deliverability.

  • Latest

Here’s how email marketers can stay sane amid this holiday season’s uncertainty

Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home...

Ryan Phelan | Oct 21, 2020 at 12:01 pm ET

Predictions for holiday 2020 V400.0? Be ready for anything

Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get...

Ryan Phelan | Sep 17, 2020 at 8:02 am ET

Business stress is no excuse to spam

Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been...

Ryan Phelan | Aug 4, 2020 at 10:27 am ET

 

Rethinking progressive profiling to find out what’s happening with your customers now

Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this...

Ryan Phelan | Jul 17, 2020 at 12:37 pm ET

Marketing’s new challenge: Moving to the next normal

You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...

Ryan Phelan | May 18, 2020 at 10:08 am ET

Authentic communication is more important than ever in the age of coronavirus

Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...

Len Shneyder | May 12, 2020 at 10:14 am ET

A new KPI for marketers: Humanity

Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each...

Ryan Phelan | Apr 14, 2020 at 8:05 am ET

The cross-channel stress test – election year communications

Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each...

Len Shneyder | Mar 19, 2020 at 12:16 pm ET

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other...

Ryan Phelan | Mar 12, 2020 at 12:45 pm ET

Everything marketers need to know about BIMI: The latest email standard

The latest update to email authentication being called “DMARC 2.0”. Here’s what you need to know to get your email program in shape for...

Jennifer Cannon | Mar 9, 2020 at 11:59 am ET

Email martech consolidation shows just how important deliverability is

Email marketers need better insights — and vendors are acquiring products and talent to meet their growing...

Jennifer Cannon | Mar 4, 2020 at 10:04 am ET

Valimail to offer free DMARC monitoring solution to domain owners

DMARC is a required industry-standard for brands that want to implement the new BIMI...

Jennifer Cannon | Feb 28, 2020 at 11:21 am ET

Lessons from 2019’s holiday email sending (hint: mobile dominated)

Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral...

Len Shneyder | Feb 3, 2020 at 2:35 pm ET

Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user...

Jennifer Cannon | Jan 30, 2020 at 11:44 am ET

Is your marketing department the ‘useful idiot’ of your business?

In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In...

Ryan Phelan | Jan 29, 2020 at 3:46 pm ET

How emerging email innovation will impact marketers in 2020

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this...

April Mullen | Jan 28, 2020 at 1:04 pm ET

Why email marketing should work, and why it often doesn’t

Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to...

Jacob Baadsgaard | Jan 23, 2020 at 2:20 pm ET

Webinar: Emerging Elements for Email Marketing in 2020

Join us as we dive into five emerging elements that will change email marketing as we know...

Jennifer Cannon | Jan 22, 2020 at 12:40 pm ET

Up your email marketing game in 2020

Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm...

Marketing Land | Jan 14, 2020 at 1:34 pm ET

Mailchimp claims over 60% share of email industry in latest report

The company reports that customers sent nearly 350 billion emails in...

Jennifer Cannon | Jan 8, 2020 at 3:34 pm ET
  • Previous Articles »
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