Email Marketing Column
You’ve known all along that rumors of e-mail’s demise have been greatly exaggerated. It’s still the workhorse of online marketing. Check out our experts’ insights on everything from copywriting to deliverability.
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email....
Email marketers: Get more creative with customer data
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you...
How strict privacy laws can inform a marketer’s approach to email
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for...
Mailchimp set to launch full-service marketing platform
Mailchimp is evolving. In an announcement on Monday, the email service provider revealed the launch of their first full-service marketing...
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more...
Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about...
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an...
Here’s why you need to make sure your email design is mobile-first
Brands can now design emails to more easily create a uniform brand experience across platforms and...
Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're...
Think global but send hyperlocal email communications
Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal...
Get your email marketing program back on track by reviewing the basics
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and...
Unconventional email themes can improve engagement with the right approach
Themes like Tax Day, National Dog Day and your brand's birthday can add a little flavor to your subscribers’ inboxes. Here's a list of best...
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next...
Email trustworthiness: Here’s how to avoid looking like spam
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing...
Email marketing trends to expect in 2019
This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding...
4 1/2 predictions for marketers in 2019
Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming...
Email’s humble beginnings and the birth of tracking pixels
Part 1 of this email marketing series looks at how far we've come with email from the days of ARPANET to the creation of a webmail...
Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content...
Step up your email personalization game
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for...
How to make your emails shine bright during ‘Gray November’
The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list...