Email Marketing Column
You’ve known all along that rumors of e-mail’s demise have been greatly exaggerated. It’s still the workhorse of online marketing. Check out our experts’ insights on everything from copywriting to deliverability.
Lessons from 2019’s holiday email sending (hint: mobile dominated)
Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral...
Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user...
Is your marketing department the ‘useful idiot’ of your business?
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In...
How emerging email innovation will impact marketers in 2020
Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this...
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to...
Webinar: Emerging Elements for Email Marketing in 2020
Join us as we dive into five emerging elements that will change email marketing as we know...
Up your email marketing game in 2020
Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm...
Mailchimp claims over 60% share of email industry in latest report
The company reports that customers sent nearly 350 billion emails in...
What you need to know about mobile engagement in 2020
Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing...
Your ability to adapt and learn is essential to your success in 2020
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to...
Global email benchmark report indicates Government organizations increased open rates by 11% in 2019
The annual report provides detailed email marketing insights spanning 20...
3 tips to elevate your brand’s email program
As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your...
A geek’s guide to managing your email list in 2020
Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out...
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our...
Global email benchmark report finds email isn’t dead – it’s essential
Twilio SendGrid's annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted...
Adobe Campaigns adds AMP for Email support
Marketers will be able to deliver interactive email experiences to their subscribers'...
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...
Litmus adds key features to email marketing platform
The company added new testing capabilities for dynamic content, additional insights into subscriber behavior and streamlined capabilities with...
Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers
From steep discounts on popular SaaS tools to special offers on professional courses, we've rounded up a few Black Friday and Cyber Monday deals...
How to perfect your email marketing strategy this holiday season
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and...