Email Marketing Column
You’ve known all along that rumors of e-mail’s demise have been greatly exaggerated. It’s still the workhorse of online marketing. Check out our experts’ insights on everything from copywriting to deliverability.
Why nothing matters more than your email’s subject line
Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement....
How the Halloween zombies can help close your revenue gap
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your...
Have retail email marketers finally reached the mobile tipping point?
With half of all email-driven orders originating on smartphones, it's important to make it easy to engage on mobile. Here's a look at how you...
Making potential customers happy: How to nurture the best possible leads
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and...
Email marketing turned 40 this year. Now what?
Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we've come...
Unlocking the full potential of transactional emails
Columnist Len Shneyder advises marketers how to get the most out of their transactional emails without stepping over the line....
The business stats you must have on instant recall
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs....
How to structure your email program to retain customers
Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to...
The spirit vs. the letter of the email law & the bits in between
There are things we all "know" that aren't actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email...
Want real email results? Stop focusing on the open rate
Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant...
Hey, email marketers — Take a load off and embrace automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and...
The best unsubscribe email is the one you don’t send
If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for...
Email: The oft-overlooked backbone of successful content marketing & SEO
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this...
The conflicted marketer’s take on AMP for Gmail
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why...
Making the inbox spring to life at last
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up....
Behavioral triggered emails: Not just for e-commerce anymore
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial...
The rise of passive opt outs: Four ways to boost engagement
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests...
Building a learning agenda into your marketing program
Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your...
The challenges email marketers face in 2018 and how to overcome them
Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other...
Make 2018 a great year for your email program
What are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing...
