Driving the Modern Marketing Organization Column

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The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital

CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask...

Nadine Dietz & Erica Seidel | Sep 8, 2016 at 10:41 am ET

Moving from a channel-led approach to one that embraces every brand touch point doesn't happen overnight. Contributors Erica Seidel and Nadine...

Nadine Dietz & Erica Seidel | Aug 25, 2016 at 10:25 am ET

Contributors Nadine Dietz and Erica Seidel interview Visa's North American marketing chief and discover how she cultivates "human Swiss Army...

Nadine Dietz & Erica Seidel | Aug 11, 2016 at 10:00 am ET